Aesthetic is important I feel a decide like this is meant to help those with severe problems but the technology is futuristic and the design should match not many people even know what Red Light Therapy is or Photobiomodulation. You could completely open your market to consumers everywhere if you bring that 2045 aesthetic with comfort. Functional Beauty is what comes to mind.The Pulses should have the capability to be customized and to repeat a single shifting pulse. As stated it typically goes from fast to slow maybe and I’m sure the company understands the effects of that shift or remaining in either or state. I think as the consumer you should have specific programs that run for anxiety, PTSD, OCD, anger, depression, etc. if the money allows it this would allow the company to focus on specific issues and still allowing flexibility for the advanced and everyday consumer.Long Term ViewAdding a HRV monitor is going to give another layer of data but I would look at the Neurofeedback community which I believe this device belongs too. Tracking EEG, qEEG and allowing experts in these domain to really advanced this technology it’s clearly effective on mental states of well being it’s to say can the consumer or expert track it and use that to create specific changes for specific issues. And as much as it needs to be functional which it is it needs to be aesthetically futuristic looking which of course cost money so it’s easier said than done and I’m familiar with the story the goal isn’t money truly understand and get that but if you could get FDA approval, have the aesthetic along with the functional this easily a gold mine and it could be sold at lower prices just to many more people which allots money and expansion for development at the same time.