I never write reviews but I had to for this game. I play a lot of the popular merge games. I like the ease of gameplay, the feeling of collecting things, the ready distraction when I need a break on a stressful day. I’ve been trying to find a fun Halloween themed game for YEARS and none of the ones prior to this on the market (including other ones from this company) have appealed to me. This game is perfect. The graphics are fun and have a very “Hocus Pocus” vibe. Instead of making it hard and laborious to earn rewards and power-ups, there are a ton of bonuses/power-ups/etc. and many different ways to earn them! This makes game play feel like constant rewards and never frustrating. There aren’t any of those “you can only get this jewel item by spending money or jumping through three hours of hoops” power-ups. I HATE when games make one of the items almost inaccessible. There are a lot of ads but they are almost always OPTIONAL! This way I don’t MIND watching an ad I chose to watch in order to double a bonus. I hate when a game forces you to watch ads in order to get past a level. I watch more ads on this game because it always offers an option to skip ads - I don’t feel I HAVE to. I like that when I run out of one thing to do, there are five other things I could be working on. And the art is genuinely excellent. Slightly spooky vibes while being cute and cheery. And very well done. I hope the game is a huge hit because I will keep playing as long as there are any levels or activities still to do! This may replace my biggest merge game addictions permanently.