The value of Zora is in the ability to share things we find exceptionally cool or interesting. Being able to trade them, gift them, comment on each other’s work and contributions are all important additions that keep it from being a more sterile experience such as just walking through a gallery, limited to just observing.

Alas, ‘twas not a passing fad, the NFT, the treacherous project of ‘digitally minting’ art. For this devious technology has seeped into the art world in the shining form of Zora. An app proportion to deliver a social art network, with a catch! Why would one ever chose to embark on such an endeavor? I do not know, for NFTs are simply CO2 belching, digital beanie babies. The solace I find in the floppy stuffies cannot be matched in the cold, ever depreciating NFT. The true tragedy I present you is I was simply attempting to divest from the ever so parasitic Instagram only to find my self on a blockchain minting Depop for which I am very disappointed. If every blockchain feature and mention of it was removed the app it would harbor some talented artists and I may be tempted to actually use it as intended. Although it seems the NFT element is core to this project, and for those reasons I’m out.

Zora is a social-finance (SocialFi) platform built on blockchain where every user profile and post becomes a tradable digital asset called a creator coin. The idea is to let creators earn directly from engagement and trading activity, rather than ads or sponsorships. The app runs on Base (Coinbase’s Layer 2), uses the native $ZORA token, and lets people post content (images, memes, podcasts, etc.) that can be tokenized and traded.

Minting is already my favorite activity online & now Zora has gone and somehow made it even more fun!!! I can’t take a photo without wanting to mint it immediately. Anyone who has ever posted a photo online is going to love this app. Also, I can’t leave a review without commenting on double tap to mint — ingenious.