I used to use Rent the Runway and discovered a lot of independent, high-end brands that I loved. When I first heard about Cake I was surprised to see so many of those brands offering high value cake cards. So far I have made four purchases and saved about $700. The app is a big improvement. It makes it easier to invite friends and to jump on promotions that come up. The feed is really well curated and gives you inspiration to try new looks and really lean into your own style. If you appreciate fashion as more than just clothes, this app is for you.

Love this app! So excited to get invited in, I now have direct access to ‘friend of the brand benefits’- exclusive perks, early access, invites to cool events, and hundreds of dollars to shop brand I love (and ones I’m discovering here). I even love their emails- it’s like having a personal stylist curating the best of the best for me.

Obsessed with Cake!! It’s such a fun way to discover new brands. It feels like each of them are giving me a present just for shopping with them for the first time. I loved the website and the app makes it even easier to access and use.

Been using CAKE since they launched and love how easy it is to shop my favorite brands and find new brands to ❤️. Love to continue getting inspiration for outfits and discovering new ways to style pieces. CAKE forever ♾️