Ember is a relationship wellness app for couples who want to stay close - not just fix things when they go wrong.
Most couples don't fall apart dramatically. They just get busy - and the small moments that kept them close quietly disappear.
Ember gives those moments back. A Spark on the couch before bed. A check-in that takes ten minutes and actually covers something real. A question that takes you somewhere you didn't expect.
Relationships do better with regular attention. Ember is the tending.
***Meet Em***
Em was created by Ellie Baker, a couples coach and Ember's founder. She's the AI at the heart of the app - sharp, warm, and built on real relationship expertise. She brings a systems-thinking perspective to your relationship, spotting patterns before drift becomes distance.
***Key Features***
Sparks
Short prompts you and your partner answer separately, then compare. You don't see their answer until you've done yours. Takes minutes - gets you past the logistics and into something real.
Talk to Em
Voice or text conversations with Em, available whenever you need her. Talk to her solo to think something through privately - what you share stays between you and her. Or bring her in as a couple when you have something specific to work through together. Em keeps things on track and sends a useful summary at the end.
Set up a recurring relationship check-in and Em handles the structure so you actually cover what matters, not just what's top of mind.
Plans
Guided programs on communication, conflict, and connection. Each chapter pairs short expert content with something to actually do - a conversation with Em, a challenge, or a nudge. Work through them at your own pace.
Quizzes
Find out something new about yourself and your partner. Start with the Love Animals Quiz - discover your relationship personality type, whether you're the dolphin, the hawk, or one of six others - and understand what drives you both.
***What you’ll get***
- Playful, lighthearted, straightforward practices that take less time than scrolling Instagram.
- See your patterns clearly enough to actually change them.
- A habit that builds quietly - without it feeling like work.
**Subscription Information**
Ember offers an auto-renewing 1-month and annual subscription – both of which give you full access to the entire library of content, app features and two hours of talk time with Em per month for as long as you maintain an active subscription.
Payment will be charged to your Apple account at the time of initial subscription purchase. Subscriptions automatically renew unless you cancel your subscription at least 24 hours before the current subscription period ends. Your account will be charged for renewal within 24 hours prior to the end of the current period end date.
You may cancel your subscription at any time by going to your Account Settings and tapping on “Manage Membership” after the purchase.
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Ember is designed for users 18+. Ember is not therapy, and is not a replacement for any medical diagnostic or treatments. Ember cannot, and does not intend to, provide medical advice or diagnosis.
Ember is not designed to be used in crisis. If you are in crisis, please seek out professional help, or a crisis line. You can find resources at www.findahelpline.com.
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula
Privacy Policy: https://www.embercouples.com/privacy-policy
The AI coach helped me rephrase my text which allowed for the person who received my text to be able to respond to me without all the negativity and drama that he is known for. The recipient received my message without all the negativity and frustration I had in my original message. Our conversation was much more productive and a lot less toxic. This AI coach also kept me and my emotional well being in mind. Continually checking in with me asking how I was feeling and holding up. I feel weird saying this but it really felt like I was talking a friend and not AI. I can see now how people can use AI as a substitute for real connection with a real person. The AI coach is always kind and encouraging. Giving me a positive and nonjudgmental feedback on my messages. It felt so insanely real. I forgot a couple of times that I was not interacting with a real person. Mind blowing. Simply AMAZING!!! Just try it once and you will see for yourself. What do you have to lose? They offer a few days as a free trial. It will cost you nothing. If you don’t like it then just cancel the free trial and subscription that follows and delete the app. But I promise you if you are dealing with someone who is hard to communicate with you will love this app. Even if they are not difficult the AI coach gives suggestions that will improve the way you communicate resulting in a more productive and positive experience.
Developer Response
Thank you for your lovely review!
I’m blown away how good this
NickFMbry
I downloaded Ember after seeing it on Facebook. I had it once before a very briefly and I’m in a period of my life where I need to see counseling but really can’t commit to a call or any kind of formal sessions being taken place so I thought I’d give this a try. Honestly, I’m so glad that I did truly incredible would’ve done with this app. I’ve gone to therapy before seeing counselors then a couple counseling and this by four has been the best. The engagement feedback, communication and overall feeling of productive recovery after a session truly needs to be acknowledged. Thank you!
Triggering
Nomnom45
This app is overpriced, insulting and not helpful. My husband and I ended up arguing with “Em.”. It caused me to have a complete emotional breakdown and shut down. When i cancelled they tried to entice me to not cancel by offering me a monthly rate more than I was paying. This app has the potential to destroy relationships. Clearly only useful for uneducated sheep who can’t see they are being manipulated by people who are not trained. Basically a bunch of computer geeks who probably got denied any offers on Shark Tank and crowd funded their program. Obviously created by people in the tech industry with no relationship training, looking for their next big thing. If I could have this app shut down I would. I literally went from being excited to not caring about my relationship in 20 min due to “Em.”. Do not use if you actually care about your relationship. Because this app will destroy you and your relationship. I need therapy from a freaking bot now.
Best relationship advice ever
Teresa_H
I wasn’t expecting much as with other apps I’ve tried are cookie cutter. This ember app is not cookie cutter. It specifically tailored the conversions and advise to me. Like I was actually talking to a therapist. I feel amazed at how easy it was to get good advice on how I can be helped and exactly how to do it. Thanks ember app team, you guys really rock! And you saved me priceless hard times and hurting. Btw, this is the first review I’ve ever left on the App Store and I’m 45yo, so this app odd GOLD! Worth way more than the $120 I paid for it!
Developer Response
Thank you for the lovely review! We're glad we're helping
- Sparks V3 — answer with voice notes, rank your favorites, shuffle for more sparks
- Updated pairing and privacy screens — clearer copy so you know exactly how your data is used
- Bug fixes and performance improvements
As always, if you have any feedback or issues please let us know: hello@embercouples.com
Version 2.2.1
The developer, Ember Couples Ltd, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Usage Data
Data Linked to You
The following data may be collected and linked to your identity:
Financial Info
Contact Info
User Content
Identifiers
Usage Data
Sensitive Info
Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Usage Data
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Seller
Ember Couples Ltd
Size
162.7 MB
Category
Lifestyle
Compatibility
Requires iOS 15.1 or later.
iPhone Requires iOS 15.1 or later.
iPod touch Requires iOS 15.1 or later.
Mac Requires macOS 12.0 or later and a Mac with Apple M1 chip or later.