AI Video-to-Recipe (Beta): Stop pausing and rewinding. Paste a link to any cooking reel or short, and Sofra will automatically draft the ingredient list and steps. The "Clean Canvas" Reader: We’ve enhanced our ad-blocking scraper. Import from even the most cluttered blogs and get a pristine, high-contrast recipe card in under 1.2 seconds. Smart Masonry Organizing: Your home screen now uses AI to group recipes by "Mood" and "Prep Time" automatically. Find "Quick Weeknight Dinners" without lifting a finger. Offline Culinary Vault: Heading to a remote cabin or a grocery store with no bars? Your entire saved library is now available offline by default. Precision Unit Converter: Instantly toggle between Metric and Imperial on any imported recipe with one tap. Growth Architect’s Action Items Boost Review Velocity: This update includes a "Success Celebration" trigger. After a user saves their first video-based recipe, we prompt for a rating to capture high-sentiment users. Retention Hook: We’ve added "Recipe Reminders." If a user saves a recipe but doesn't open it for 3 days, a gentle notification asks, "Ready to cook that Spicy Rigatoni?" Conversion Focus: Use the "Video-to-Recipe" feature as the primary headline for your Apple Search Ads (ASA) creative this month, as "Video Recipe" search volume is up 40% year-over-year. Keyword Categorization for this Update High Volume: Recipe Converter, Digital Cookbook. Mid Difficulty: Video recipe notes, Ad-free cooking. Long-tail/Niche: AI ingredient extractor from reels, Instagram recipe saver.

- Added some urgent improvements.

Our Biggest Update Yet! Your Cookbook is Reborn. We've been working hard in the kitchen to bring you this major update, packed with features you've been asking for. We can't wait for you to try what we've been cooking up! SAY HELLO TO PHOTOS! Bring Recipes to Life: You can now add images to every recipe! Snap a photo of your final dish right from the app, or add a picture from your library. Preserve Memories: Finally, you can save a photo of that handwritten family recipe card and keep it forever. SAVE RECIPES INSTANTLY FROM SAFARI One-Tap Saving: Our new Safari Share Extension is a game-changer. Find a recipe you love online? Just tap the "Share" button and add it to Sofra without ever leaving your browser! It's never been easier to grow your collection. A STUNNING NEW DESIGN Redesigned & Refined: We've completely redesigned the recipe and menu detail views. They're now cleaner, more intuitive, and more beautiful, making your meal planning a delight. Polished All Around: You'll notice user interface improvements across the entire app for a smoother, more enjoyable experience. AND THE SMALL STUFF, TOO As always, we've squashed some bugs and improved performance to make Sofra faster and more reliable than ever. We're so proud of this update and think you'll love it. If you do, please consider leaving a review—it helps us immensely! Happy cooking, – The Sofra Team

We've been tuning things up under the hood! This update gets rid of those pesky jitters and makes the whole app feel faster and more fluid. We've also added some delightful haptic feedback and polished up the UI. Let us know how it feels!

NEW in Sofra: Master Your Meals with Ingredient Aggregation! We're thrilled to introduce a powerful new feature designed to make your meal planning and shopping seamless: Ingredient Aggregation! This has been one of our most requested features, and it's finally here. Now, when you're planning your meals for the week, you can select all your desired recipes, and Sofra will intelligently scan and combine all the required ingredients into a single, organized shopping list. No more scribbling notes or trying to add fractions in your head. Sofra handles all the conversions and calculations, giving you a perfect, ready-to-go list. We can't wait for you to try it out. Thank you for being part of the Sofra family!