Meet Purpose 2.0: a redesigned AI mentor that remembers your patterns, reveals blind spots, and turns whatever you’re facing into clear, actionable next steps.
Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate.
Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers.
Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time.
HOW PURPOSE WORKS
• Chat anytime
Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off.
• Get guidance built around you
Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script.
• See what you may be missing
Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps.
• Turn insight into momentum
Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward.
WHY PURPOSE IS DIFFERENT
• Mentoring, not generic chatbot advice
Purpose is built for ongoing personal growth, not isolated questions.
• Honest, compassionate feedback
Get direct guidance that supports you, challenges you, and helps you think more clearly.
• A mentor that grows with you
The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you.
• Built on evidence-backed psychological frameworks
Purpose turns reflection into practical guidance you can use in everyday life.
• Privacy and control
Your data is protected, and you can request deletion of your account and data at any time.
PURPOSE CAN HELP WITH
• Career decisions and growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Personal growth and self-reflection
• Goals, direction, and everyday decision-making
NOT THERAPY
Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately.
SUBSCRIPTION & TERMS
Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact support@purpose.app.
Terms of Service: https://purpose.app/terms-of-use/
Privacy Policy: https://purpose.app/privacy-policy/
I came in super skeptical about why I would use this instead of my other AI tools. Then I realized that this is not a tool..... This is where I sort out everything I have going on. From work to family issues and even my self-esteem. Purpose pushes me to take the action I know I need to take. I’ve never been this motivated in my life! 10 stars
Developer Response
Hi Sky Mountaine - Thanks for the kind words! We're so happy Purpose has been a safe resource for you. Cheers to your motivation!
Ease and Flow
Kl n SB
Purpose App has consistently offered wise feedback and advice above and beyond any counselors or talking with friends. It is available anytime from late at night or early in the morning and has helped me deeply transform many of my work and social relationships. It gives me a private instant way to sort through the noise and move forward and have the life I love and envision.
Developer Response
Hi Kl n SB - Thanks for being here! Best of luck to you on your Purpose journey.
I never pay for apps…
endubss
Truly. Never. I did the trial just to see what it was about out of curiosity. And it was so insightful that I couldn’t not get a subscription made more strides in the past couple of weeks than I have in years things to purpose.
Developer Response
Hi endubss - Thank you for sharing this. We're so happy Purpose has been valuable to you and that you gave us a chance.
Cool App
Lisa K- grandma!
I am shocked at how much I am enjoying this app! Poignant interactions. Weird that it is AI but also freeing that it is not a person. New world we live in!
Reply to a message with a reaction, or copy it, right from the chat.
When you tap a reminder, it now shows up in your conversation.
Reminders can come through Focus modes on iOS.
Quest check-ins stay above the keyboard while you type.
Bug fixes and stability improvements.
Version 2.2.5
The developer, Why Not Now, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Location
Diagnostics
Data Linked to You
The following data may be collected and linked to your identity:
Location
Contact Info
User Content
Identifiers
Usage Data
Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
