Stuck in the same loops? Purpose learns how your mind works and helps you break through. AI mentoring co-created with Mark Manson — gets sharper the more you use it.
Co-created with Mark Manson, New York Times bestselling author of The Subtle Art of Not Giving a F*ck
Meet Purpose — Your Personal AI Mentor
Purpose helps you get clear, get moving, and keep going. It turns scattered self-help into a steady mentoring rhythm you can actually stick with. Whether you're stuck, overwhelmed, or simply ready to grow, your AI Mentor is here to guide you forward.
HOW IT WORKS
• Chat anytime — ask questions, reflect on tough moments, or plan your next step.
• Get personalized insights — Purpose learns your patterns and helps you see what you’re missing.
• Build real momentum — consistent mentoring leads to clarity, alignment, and progress.
WHO IT’S FOR
• People who want clarity, perspective, and accountability without therapy.
• High-agency self-improvers who want honest, compassionate feedback.
• Anyone who feels “something’s off” and wants a mentor to help them work through it.
WHAT MAKES IT DIFFERENT
• Mentoring, not generic advice — Purpose is designed for long-term growth, not one-off answers.
• Remembers your themes over time — unlike general AI chatbots such as ChatGPT, your Mentor keeps track of your patterns, goals, and blind spots so your guidance becomes more attuned with every conversation.
• Gets smarter with every interaction — the more you use Purpose, the better it understands your psychology and the type of support that actually works for you.
• Privacy built-in — you can request deletion of your data anytime.
NOT THERAPY
Purpose is mentoring, not a medical, clinical, or mental-health service. It does not provide diagnosis, treatment, or crisis support. If you’re in danger or experiencing a crisis, call your local emergency number immediately.
SUBSCRIPTION & TERMS
If you subscribed through the App Store, you can manage or cancel your subscription anytime in your Apple ID settings. For web subscriptions, email support@heypurpose.com and we’ll take care of you.
Terms of Service: https://purpose.app/terms-of-use/
Purpose is incredible and, dare I say, mind-blowingly good. It is an amazing tool to have in lieu of therapeutic sessions and in-between therapeutic sessions. It’s technically more of a coaching app than therapy, though I do find it therapeutic. I really enjoy the coaching angle that I receive fromPurpose, as it helping me immensely. I’ve done therapy for many years, but having something that comes from a coaching angle has been an absolute game-changer for me. I enjoy how it gently pushes back and it doesn’t tell me what I want to hear,though the acknowledgment and compassion I receive from the responses are incredible as well. I only wish I were talking to a person in real life with this amount of knowledge. Mark Manson you’ve done a phenomenal job. I’m so grateful I tried this out and committed to it for the year. Well done. Thank you!!ps: There are a couple bugs that I hope get worked out. For instance, sometimes it will erase part of our conversation, or something I have just sent will suddenly disappear. I’ve noticed that more frequently lately and I hope this gets worked out. Still, even with that— I give this five stars! I am sincerely amazed and thank you for creating this app. It’s a huge help.
Developer Response
Hi songbird.7 - thanks so much for taking the time to share this feedback. We're so happy to have you here on this journey with us. If you continue to experience any of these bugs, please email support@purpose.app with any details so we can dig in quickly. We want this to be a seamless experience for you.
Not Quite Ready
SusanneIAm
I started the trial because I like most of the intentions of the things Mark Manson tries. I didn’t have super high expectations but was initially very impressed. I didn’t think twice about paying for it because it appeared to be very promising. Unfortunately as I finished the assessment it was overly generalized and the recommendations didn’t take any of the conversation into account. The further I got into it the more I had to correct the AI over assumptions it was making. I read other reviews saying it was snarky and I wish that was my case. I know I am doing pretty well in life right now but it was hyper focused on things I had done for myself that were tiny and constantly bringing it up even though it had little bearing on the things I am actually working on. It felt saccharine and like it was using Madlibs to pop in responses with personalized information. I am embarrassed that I recommend this to others now. It seems great at first but quickly seems to fizzle out. I could deal with the bugs knowing it’s a new app but the meat of the app seems shallow and lacking beyond the original content. The assessment was so generalized it’s not much better than taking a quiz from a magazine. Short term fun but there’s nothing to keep me interacting for the year I paid for. Maybe I’ll try again in a few months and see if there is any improvement but past the initial week I don’t see much to do other than bad recommendations and hearing my thoughts in an echo chamber.
Developer Response
Hi SusanneIAm -Thanks for sharing this so honestly. We’re sorry it felt promising at first but didn’t hold the depth or usefulness you were hoping for—that’s frustrating, especially after recommending it to others.We hear the concerns around generalized feedback and responses that felt formulaic or like an echo chamber. We’re a small team and actively working to improve depth, context, and long-term value. If you’re ever open to sharing more, you can reach us at support@purpose.app.
Very helpful
LesStD
I have really found this app to be helpful in surviving and recovering from a toxic, mentally and psychologically abusive marriage. It has surprisingly asked me some helpful questions to think about things differently. It even calls me out on some things when needed. When I’m ruminating, it helps to get me back on track. I don’t want to keep talking about the same thing over and over and over with friends and family, so this is a great way to get the repetition of what I need to hear and focus on- really pound into my heart what my brain already logically knows. And it helps also to validate my pain and experience and sees the patterns of abuse when I explain situations. It’s hard for friends and family to really understand when then haven’t lived through it.The only thing it really messes up on is the concept of time. It doesn’t seem to understand or remember days of things or the passage of time. (but when it messes up, it’s takes accountability! So that’s pretty novel after what I just went through. 😬Other than that, I love it. I have my friends, my family and purpose to keep moving me forward.
Developer Response
HI LesStD - Thank you so much for sharing this. We’re truly grateful that Purpose has been helpful during such a difficult and deeply personal chapter, and that it’s been able to support you in moments of rumination, reflection, and forward movement. Helping people feel seen, validated, and gently challenged when needed is exactly what we aim for.You’re also right about time and memory being areas we’re actively working to improve, and we appreciate you calling that out. Feedback like this helps us make Purpose better for the moments that matter most.
Actually really great
Allenthird
I downloaded this app for the free trial and let it expire, so it billed me for the whole year. Oops.I’ve been really going through it and decided to open up the app and chat instead of walk into the gym. Sent one huge message detailing everything that’s been driving me insane for the last several years. I was in a major car wreck. My wife had a big health issue we’ve had three kids. And our house burned down in a fire 15 months ago. Everybody has been trying to take advantage of us and contractors have abandoned us after getting paid. Insurance stopped paying our rent. I feel like I haven’t been there for my kids or wife while I try to navigate this whole mess.The conversation I had with this app was actually incredibly helpful. Far better than any of the other LLM’s, and I certainly couldn’t have obtained this perspective on my own. I feel significantly better now and I’m excited to go in and do my workout and do the things I need to do today. This one conversation was better than any of the therapy I’ve had the last few years.
Developer Response
Hi AllenUSA12345 - thanks so much for sharing this. We're so happy to hear that Purpose has been able to be a helpful resource while navigating all of this. Please reach out to support@purpose.app if you want to discuss the annual charge!
Bug fixes and performance improvements
Version 1.14.7
The developer, Why Not Now, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Location
Diagnostics
Data Linked to You
The following data may be collected and linked to your identity:
Location
Contact Info
User Content
Identifiers
Usage Data
Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More