Saw this game in an ad, reviews said it was the best of its category so gave it a try. There are ads in the game but they are skippable and playable. Also an option to pay to remove ads which some games don’t offer. Play is challenging for sure. I’ve only played easy levels and one medium, the harder levels include turn counts and other parameters. Some of the associations are a big stretch (like a barcode scanner in the backpack category?) or are cross-category (like an image of a cat in the France category, when there is also a cat category but those cards are words, not images). Tips: pay attention to how cards are presents (an image, or word—they don’t mix); try to leave a space open on the table to maneuver runs of cards until they can be stacked in a pile at the top. Making a run on the table is counter-intuitive in that the category card can only be added to the end of the run(not the start), and once it’s added, no other cards in that category can be added, unless you move the entire run onto the card you are added (which is why leaving an open spot is important). The category card cannot be the first (base) card in a run on the table, it can only be placed on the end of the run, even if there are more cards to add to that category/run, and even though the category card is the first (base) card in the pile once they are stacked at the top of the table. This is where turn counts will make it really challenging, if you forget this. Overall so far it is an enjoyable game, my brain feels challenged. I like it.