A fresh new AURA • All-new welcome experience — scan your face and see a personalized preview in seconds • Instant results: your best colors, what flatters you, and what to skip • Redesigned face scan with a clearer, simpler guide • Cleaner plans screen so you can get started faster • Bug fixes and performance improvements

• A brand new face scan — full-screen camera with live face tracking, so scanning feels as good as the results • See your results before you commit: your season, undertone, depth, contrast, and most flattering colors now appear as soon as your scan is analyzed • Small fixes and polish throughout

• A bigger, clearer mirror during your face scan — easier to line up, faster to scan • A cleaner, simpler upgrade screen • Small fixes and performance improvements

What's New in 3.7 • New instant color results: right after your face scan, see your undertone, your color season, and the shades that work for you — plus the ones that don't • Faster analysis: your first results now appear in seconds instead of waiting for the full profile • Polished onboarding flow and general performance improvements • Bug fixes and stability improvements

What's New in 3.6 • Simpler, faster start — scan your face and get your Beauty Profile in seconds • Product search now lives right on the Scan page — look up any product by name and try it on instantly • See your scan results (season, undertone & depth) before you subscribe • We'll now send you a reminder before your free trial ends — no surprises • Clearer pricing with your yearly savings shown up front • Smoother, faster checkout plus bug fixes and performance improvements

We polished your glow-up! This update makes Aura faster and smoother than ever: Your makeup looks now generate noticeably faster A refreshed face scan experience — smoother, quicker, prettier Retake your scan anytime with one tap Aura now greets you by name the moment you tell us Bug fixes and performance improvements, because we love you Update now and get ready with us

A smoother start to your glow-up • Redesigned welcome experience — answer a few quick questions and get your face scan up front, so your Beauty Profile is personalized from the very first minute • See your results sooner — your undertone, depth, and color matches are ready before you even create an account • Clearer plan pricing — see exactly what your plan costs per week, in your own currency • Small fixes and polish throughout Questions or feedback? We read everything — leave a review or reach out anytime.

We've given your first experience with Aura a beautiful refresh: A redesigned welcome flow that walks you through your personalized beauty profile A cleaner, easier-to-read subscription screen Polished visuals and layout throughout onboarding Various bug fixes and performance improvements Thanks for using Aura — we can't wait to help you look your best, every day.

What's New in 3.2 Your color analysis just got a major upgrade • A full color report — discover your season, signature palette, and the exact shades that make you glow • Makeup matches — lip, blush, eye, and highlight shades picked for your tones • Style guide — the best clothing colors, denim, and metals for you • Everyday pairings & colors to avoid — know what works and what to skip • Smart shopping guide — shop with confidence, every time Plus a faster, cleaner setup and a smoother path to your results. Thanks for using Aura! We're always improving — keep the feedback coming.

Your Color Analysis just got a major upgrade • 12-Season Color Analysis — discover your season, undertone, depth, and contrast, plus the exact colors, finishes, and metals that flatter you most. • Personalized insights — new "Color Insights" and "Good to Know" sections break down your palette and how to actually wear it. • Smarter try-ons — scan any product or tap one from For You and see it on your face instantly, now with a clear % match. • Unlimited try-ons — experiment as much as you want. • Upload a headshot — no live scan required. Upload a clear, low-makeup photo and we'll build your analysis from it. • Refresh more often — update your face scan up to 3× per week as your look changes. • Shop your analysis — products matched to your colors, with a tap-to-refresh for a fresh set. • Polish everywhere — cleaner color swatches, save your favorite matches, and lots of little fixes. Thanks for using Aura! Love it or have ideas? We'd love your feedback.

Your For You feed just got faster and smarter • Instant daily picks — tomorrow's recommendations are ready the moment you open the app, no more waiting. • Endless scrolling — keep swiping for fresh matches; we'll load more as you go, with a heads-up while they're on the way. • No repeats — products you've already seen won't keep showing up day after day. • Smoother first launch — your starter picks stay put instead of shuffling around as the app loads. • More reliable setup — a steadier face scan and profile build during onboarding. Plus assorted polish and fixes. Thanks for using Aura!

A beautifully redesigned profile and a smarter, more reliable beauty experience. • Redesigned Profile — Your beauty profile now centers on tap-to-explore feature labels for your eyes, skin, lips, cheeks, and brows. Cleaner, more personal, and easier to navigate. • Your Beauty Guide — One tap into personalized colors, features, and product tips made just for you. • For You feed — Fresh, personalized product picks every day, matched to your unique features and coloring. • Save what you love — Build your shelf and filter saved looks by category (Face, Eyes, Lips, Cheeks). • More reliable rescans — Updating your face scan now works smoothly and refreshes your profile and look right away. • Polish throughout — Refined onboarding, smoother try-on, and lots of small visual improvements.

Enhanced recommendations

Improved product recommendation capabilities

Improved product matching capabilities

Improved virtual try-on functionality

Updated personal profile analytics

Updated analytics and personalization.

Updated analytics capabilities.

Promo code updates

Introducing your Beauty Profile — a full breakdown of your skin tone, undertones, and features built from a single face scan. Everything in Aura now runs through it. Plus a new For You page with daily product picks matched specifically to your profile.

Minor bug fixes