Alfred - Your Life Coach
Journal, Coaching & Growth
Only for iPhone
Free · In‑App Purchases · Designed for iPhone. Not verified for macOS.
iPhone
Welcome to Alfred, Your Personal AI Life Coach.
Alfred is a calm, thoughtful life coach designed to help you build a better life - one day at a time.
No hustle culture.
No pressure to optimise everything.
Just steady progress, reflection, and momentum.
Whether you’re feeling stuck, overwhelmed, or simply want more intention in your days, Alfred helps you slow down, think clearly, and move forward with purpose.
What Alfred helps you do
• Reflect on your day with simple, guided journaling
• Build self-awareness through daily and weekly check-ins
• Stay aligned with your goals without burnout
• Develop resilience, clarity, and emotional momentum
• Make progress that actually feels sustainable
Alfred meets you where you are - supportive when you need encouragement, reflective when you need perspective.
Your 4-Week Foundations Program
At the heart of Alfred is our signature 4-week Foundations program - a gentle, guided foundation designed to help you reconnect with what matters.
Across four focused weeks, you’ll build:
• clarity about your direction
• healthier rhythms for your days
• emotional resilience and momentum
• a sustainable foundation for long-term growth
Foundations isn’t about radical change.
It’s about creating a calm, steady base you can build on, at your own pace.
A coach, not a productivity app
Alfred isn’t about cramming more into your day.
It’s about:
• noticing patterns
• understanding how you’re really doing
• nudging you gently toward better habits and decisions
Think of Alfred as a quiet companion in your pocket - helping you pause, reflect, and reset.
Journals & reflections
Alfred offers structured journals and reflections designed to help you:
• process your thoughts
• build emotional resilience
• end your day with clarity instead of noise
Private by design
Your reflections are personal.
Alfred is built with privacy in mind and designed to feel safe, calm, and respectful.
Who Alfred is for
Alfred is for people who:
• want growth without burnout
• value reflection over constant optimisation
• want a calm guide, not another to-do list
• care about long-term wellbeing and momentum
If you’re looking for loud motivation or rigid productivity systems, Alfred may not be for you, and that’s okay.
Build a better life, one day at a time
Small steps.
Clearer days.
A calmer path forward.
Welcome to Alfred.
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A link to EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
We've added new features to make your coaching experience even better, giving Alfred, Marcus and Yuna more ways to support you on your journey. Try them out today!
The developer, KENNETH CHENG, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Identifiers
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- KENNETH CHENG
- Size
- 12.6 MB
- Category
- Health & Fitness
- Compatibility
Requires iOS 18.6 or later.
- iPhone
Requires iOS 18.6 or later. - Mac
Requires macOS 15.6 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 2.6 or later.
- iPhone
- Languages
- English
- Age Rating
13+
- 13+
- Infrequent
Medical Treatment information
Contains
Health or Wellness Topics
- In-App Purchases
Yes
- Alfred Pro Founding Member Monthly $7.99
- Alfred Pro Founding Member Annual $64.99
- Copyright
- © 2026 Kenneth Cheng