The Belly Button is a simple, single-purpose tool for the one moment that needs one — the moment labor begins.
When it's time, Mom taps the screen. A sheer curtain slides up, the belly is revealed, and one tap on the button sends a clear, instant alert to her whole circle: care team first, then close family, then everyone else — in the exact order she chose, with the exact timing she chose.
WHO IT'S FOR
• Moms-to-be who don't want to dig through a contact list while in labor
• Care providers (OBGYNs, midwives, doulas) who need to know first, every time
• Family and friends who want to be in the loop without pestering Mom
HOW IT WORKS
Set up your notification groups before labor begins. Pick who hears first — usually your care team — and how each contact prefers to be reached: push notification, SMS, or email. When labor starts, one tap dispatches them all in the order and pacing you set. Recipients confirm receipt with a single tap, so Mom always knows the message landed.
GENTLE ON THE INSIDE, RELENTLESS WHEN IT COUNTS
The Belly Button sends time-sensitive alerts with a distinct sound, built to break through Focus and Do Not Disturb so your care team sees them right away. Labor doesn't wait.
BEYOND THE BIG DAY
Send milestone broadcasts as your story unfolds — contractions starting, on the way to the hospital, baby is here. Add a real photo of your newborn when you're ready to share. The whole circle, all the way through.
WHAT'S FREE AND WHAT'S PAID
The Belly Button is free to download, and everyone you invite (your care team, family, and friends) joins and receives your alerts for free, always. To set up your circle and send labor alerts as the mom, a one-time purchase of $9.99 unlocks 12 months of access. It is a single charge, not a subscription, and does not auto-renew.
Simple. Focused. Built for the moment that needs it.
I’ve searched the internet/App Store high and low for an app or messaging system that notifies everyone about my delivery status. No group texts, thank you! And here it is!! It was so much fun to set up the app with my partner. Now, we wait for our special day to share our progress with all our family and friends with just one click! Can’t wait!
Developer Response
No group texts was our rule too, so this made us smile. Setting it up together with your partner and then waiting for the big day is exactly how we hoped it would feel. Congratulations, and we cannot wait for your one tap when the day arrives.
5 stars
K_tan0615
This app is so helpful and I’m so glad I found this app during my pregnancy. It is so easy to use and extremely helpful. I’m able to notify my family with one click of a button. If you are expecting, this app is necessary!
Developer Response
This made our day, thank you. Reaching your whole family with one tap, especially in the middle of everything, is the whole reason we built it. Congratulations on your pregnancy, and thank you for helping other expecting families find us.
Life saver!
MichJe1170
I’m so incredibly grateful for someone creating this app! It opens communication for my family and friends for when I’m starting the birthing process and it’s fun to set up too! Love the customizable color schemes and images I can put on it 😊
Developer Response
Thank you so much. We had a feeling setup should be something you actually enjoy, so hearing you had fun with the colors and images makes us really happy. Wishing you a smooth and joyful delivery when your day comes.
Peace of Mind!
Luna_L0ve
Great app! It made it so easy for us to keep everyone updated throughout the delivery process. Simple, convenient, and gave us all peace of mind. Highly recommend!
Developer Response
Thank you so much, Luna. Peace of mind on labor day is exactly what we set out to give families, and it means the world to hear it worked that way for you. Wishing you and your little one all the best, and thank you for the recommendation.
This update brings a more polished, on-brand look to the app's messages, improves reliability when you announce baby's arrival, and refines the Spanish experience. Thank you for trusting us with your big day.
Version 1.0.7
The developer, Chemmo Holdings, LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
Purchases
Contact Info
Contacts
User Content
Identifiers
Sensitive Info
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
