SHA'DEY

The Shade of You

Free · In‑App Purchases · Designed for iPad. Not verified for macOS.

Find your perfect lip shade in seconds. AI matches lipstick to your exact skin tone and undertone — from MAC, Fenty, Maybelline & more. Free. Finding the right lip shade shouldn't be guesswork. SHA'DEY analyses your skin tone using your phone camera and matches you to lip shades that actually work for your complexion — not the model on the box, not a generic quiz, not a shade that looked different in store. HOW IT WORKS Point your camera at your face. SHA'DEY measures your skin tone depth, undertone, and saturation across five facial zones to build your exact colour profile. The whole process takes seconds. From there, you get a curated set of lip shade recommendations — filtered by finish, colour family, and your market — with direct links to buy from your favourite retailers. YOUR COLOUR PROFILE SHA'DEY identifies three things about your skin: Tone depth — how light or deep your complexion is, from Fair to Deep. Undertone — whether your skin pulls Warm, Cool, Neutral, or Olive. This is the most important factor in finding shades that complement rather than clash. Saturation — how vivid or soft your natural skin chroma is, which determines whether bold or muted shades will look most natural on you. Together these three measurements tell us exactly which shades will work — and why. SHADE RECOMMENDATIONS Every recommendation is scored against your colour profile. SHA'DEY surfaces shades from brands you know — ranked by how well they complement your specific undertone and skin depth — with real pricing and direct buy links across multiple retailers and markets. Filter by finish — matte, satin, or gloss. Filter by colour family — nude, red, pink, berry, coral. Find your shade, copy the name, and shop directly. PREMIUM — MAYA YOUR SHADE EXPERT Upgrade to Premium to unlock personalised shade explanations from Maya, SHA'DEY's AI makeup artist. Maya has 15 years of experience working with diverse skin tones across editorial, bridal, and beauty counter consultations. For every shade you're considering, Maya explains: — Why this shade works for your undertone — What it does visually on your skin depth — How to apply it for best results — What to pair it with — When it looks its best Not generic advice. Specific guidance based on your exact skin profile and the exact shade in front of you. DESIGNED FOR EVERY SKIN TONE SHA'DEY was built because most shade-matching tools were not. The analysis pipeline is calibrated separately for fair, mid, and deep skin tones — because the same algorithm does not work equally across all complexions. Whether your skin is Fair, Light, Medium, Tan, Rich, or Deep — SHA'DEY reads your complexion accurately and matches you to shades that work. PRIVACY Your photo is analysed on your device and is never stored or shared. SHA'DEY does not retain your image after analysis is complete. --- SHA'DEY. The shade of you. Terms of Use: https://shadey.app/terms/ Privacy Policy: https://shadey.app/privacy/

Ratings & Reviews

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The developer, GenXUnited Holdings Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

  • Data Linked to You

    The following data may be collected and linked to your identity:

    • Purchases
    • Contact Info

  • Data Not Linked to You

    The following data may be collected but it is not linked to your identity:

    • User Content
    • Identifiers
    • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Accessibility

The developer has not yet indicated which accessibility features this app supports. Learn More

Information

Seller
  • GenXUnited Holdings Inc.
Size
  • 40 MB
Category
  • Lifestyle
Compatibility
Requires iOS 13.0 or later.
  • iPhone
    Requires iOS 13.0 or later.
  • iPad
    Requires iPadOS 13.0 or later.
  • iPod touch
    Requires iOS 13.0 or later.
  • Mac
    Requires macOS 11.0 or later and a Mac with Apple M1 chip or later.
Languages
  • English
Age Rating
9+
In-App Purchases
Yes
  • SHA'DEY Premium Annually $23.99
  • SHA'DEY Premium Monthly $2.99
  • Learn More
Copyright
  • © 2026 GenXUnited Holdings Inc. All rights reserved.
  • Developer Website
  • Privacy Policy