Pura - Toxic product scanner
Know what's in your products
Only for iPhone
Free · In‑App Purchases · Designed for iPhone. Not verified for macOS.
iPhone
What's really in your baby wipes? Your dental floss? The black plastic spatula in your kitchen drawer?
You can't pronounce half the ingredients on the label — and the scary ones aren't on the label at all. Pura is the product scanner that shows you what's actually inside the everyday things you bring into your home, and helps you find safer ones in seconds.
Privacy Policy: https://pura.llc/privacy
Terms of Use: https://pura.llc/terms
Just scan the barcode. Pura instantly checks the product for harmful chemicals, gives you a clear safety score, and suggests a cleaner swap if it's bad. No chemistry degree required.
WHY PEOPLE TRUST PURA
SEE WHAT'S REALLY INSIDE Scan any product and Pura reveals the hidden ingredients in plain English — the hormone disruptors, forever chemicals, harsh preservatives, and contaminants the label leaves out. One scan. No spin.
A SCORE YOU CAN ACTUALLY UNDERSTAND Every product gets a simple safety rating so you know in two seconds whether it's clean or something to put back on the shelf. No jargon, no guesswork.
FIND SAFER SWAPS INSTANTLY Bad result? Pura recommends a cleaner alternative that actually works — from brands we don't get paid to promote. We take no ad money and no sponsored placements. Results are never softened.
FOR EVERYTHING THAT ISN'T FOOD Pura was built for the products other scanners ignore:
Baby wipes, diapers & kids' products
Dental floss, toothpaste & oral care
Black plastic & kitchen tools
Shampoo, conditioner & hair care
Deodorant, lotion & skincare
Makeup & clean beauty
Cleaning sprays & household products
Period & personal care products
KNOW BEFORE YOU BUY Scan in the store before it ends up in your cart. Pura turns "I hope this is safe" into "I know it's safe."
WHY IT MATTERS
The European Union has banned over 1,300 chemicals from consumer products. The United States has banned 11. Most of what's in your bathroom and under your sink was never pre-approved by anyone — and won't get recalled until somebody sues.
Pura does what regulators won't. Your body deserves a second opinion.
Download Pura and scan your first product free.
Enhanced user experience
The developer, Blackline Labs, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Collected
The developer does not collect any data from this app.
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Blackline Labs LLC
- Size
- 18.2 MB
- Category
- Lifestyle
- Compatibility
Requires iOS 17.0 or later.
- iPhone
Requires iOS 17.0 or later. - Mac
Requires macOS 14.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.0 or later.
- iPhone
- Languages
- English
- Age Rating
4+
- 4+
- In-App Purchases
Yes
- Pura Pro Annual $39.99
- Pura Pro Annual $29.99
- Pura Pro Annual $39.99
- Pura Pro Monthly $8.99
- Copyright
- © 2026 Blackline Labs LLC