Serein - Taste Identity
Wine, remembered personally
Free · Designed for iPad. Not verified for macOS.
Scan a restaurant wine list and discover bottles matched to your unique Taste Identity, with personalized recommendations and smarter dining decisions.
Serein is your personal wine companion — built to help you remember what you love, discover what to try next, and build a Taste Identity that feels uniquely yours.
Whether you’re at a winery, shopping for dinner, or sharing a bottle with friends, Serein helps you capture the moment and turn each wine into part of your personal taste story.
Journal wines you’ve tasted, save bottles you want to try, and keep track of what’s waiting to be opened. Over time, Serein helps you understand your palate through the wines, regions, varietals, pairings, and tasting notes that keep showing up in your life.
With Serein, you can:
• Journal wines and capture your tasting notes
• Save bottles you want to try later
• Track wines waiting to be tasted
• Build your personal Taste Identity
• Discover wines by mood, food, occasion, and style
• Share tasting moments with friends
• Explore winery and bottle details
• Keep your wine memories organized in one place
Serein is designed for curious drinkers, casual collectors, winery visitors, date nights, dinner parties, and anyone who wants wine to feel more personal — not more complicated.
Your taste deserves a memory.
more What’s New in Version 1.0.23
This release introduces Restaurant Intelligence, making it easier to discover wines you’ll love when dining out.
New
* Restaurant Intelligence — Scan a restaurant wine list and receive personalized recommendations based on your unique Taste Identity.
* Discover your Best Fit, A Step Outside Your Usual, and Best Value for Your Taste to make more confident decisions at the table.
* Improved recommendation explanations so you can better understand why each wine was selected.
Improved
* More accurate wine-list recognition and smarter recommendation ranking.
* Better handling of restaurant pricing and by-the-glass selections.
* Improved recommendation quality across a wider range of wine lists.
* Enhanced restoration when returning to an in-progress restaurant experience.
* Stronger protection against duplicate scans and interrupted sessions.
* Numerous performance, stability, and reliability improvements throughout the app.
As always, thank you for helping us shape Serein. Your feedback continues to improve every release.
1.0.23 Jul 26
What’s New in Version 1.0.22
This release brings a major upgrade to Serein’s wine recognition experience.
Serein can now read and interpret wine details more intelligently, match them against a stronger verified catalog, and explain what it found with clearer, more trustworthy guidance.
Updates include:
• Premium wine recognition experience with clearer “Strong match,” “Possible match,” and “Needs confirmation” states
• Smarter label and text matching against Serein’s verified wine catalog
• Improved correction behavior — when you edit a wine detail, Serein now re-checks the match using your correction
• Expanded source-verified wine database with stronger Old World, grocery, California, Washington, sparkling, and rosé coverage
• Refreshed external wine identity mapping for cleaner catalog matching
• Better “What Serein read” and “Why this match” explanations
• Stronger safeguards to prevent overconfident matches from incomplete or generic wine text
• Continued improvements to recommendation quality, catalog trust, and capture reliability
This is a meaningful step toward making Serein’s wine recognition feel more accurate, transparent, and premium.
1.0.22 Jul 6
This update makes your Serein Journal easier to search, filter, and keep organized.
You can now search your Journal by wine name, producer, region, varietal, vintage, and notes. New filters also help you quickly sort by Waiting to Taste, Journaled, Red, White, Rosé, and Sparkling wines.
We’ve also added soft duplicate detection across wine capture flows. If a wine may already be in your Journal, Serein will now give you the option to open the existing entry, add a new moment, or continue adding it anyway.
This helps keep your wine memories cleaner without blocking you from logging repeat tastings, new occasions, or different vintages.
1.0.21 Jul 3
Serein now includes source-verified Napa and Sonoma winery experiences, matched to the mood.
This update also improves the first-wine flow and strengthens Serein’s recommendation foundation.
1.0.19 Jun 27
This update makes Serein’s Waiting to Taste flow more reliable. Bottles saved for later now appear clearly in Journal, open into a dedicated list, and persist across app restarts. We also fixed an issue where some captured wine names could appear duplicated.
1.0.18 Jun 25
Improved first-wine onboarding so new users can start their Taste Identity faster, with a simpler first wine entry flow and clearer Snapshot progress.
1.0.17 Jun 22
Version 1.0.16 improves Serein’s first-time experience with a new Taste Identity reveal before sign-up, a smoother save-or-continue flow, and a clearer path to logging your first wine.
1.0.16 Jun 19
What’s New in Version 1.0.15
Serein now offers a more personalized Taste Identity experience with improved onboarding, smarter partner selection, and stronger profile insights.
This update includes:
* Multi-select onboarding occasions
* Selectable tasting partners
* Improved Taste Identity narrative cards
* Expanded verified wine catalog support
* General polish, reliability improvements, and bug fixes
1.0.15 Jun 17
What’s New in Version 1.0.14
This release continues Serein’s evolution from a wine journal into an Applied Taste Identity platform.
New Applied Taste Intelligence
* Taste Forecast provides forward-looking insights based on your evolving journal and preferences.
* Smarter Wine Matching delivers recommendations grounded in your unique Taste Identity and verified catalog data.
* Reflection Intelligence surfaces meaningful patterns and trends as you continue journaling.
Better Partner & Gift Recommendations
* New recommendation logic helps identify bottles a tasting partner may enjoy while intentionally favoring new discoveries over wines they’ve already journaled.
* Shared recommendations are designed to find bottles that work for the table, not just for one person.
Improved Capture Experience
* Captured wines now participate in the same intelligence pipeline as manually journaled entries, strengthening recommendations and Taste Identity development.
* Better post-save insights and follow-up suggestions after adding wines.
More Intelligent Ask Serein
* Gift-related recommendations now prioritize novel bottles aligned with Taste Identity rather than previously journaled wines.
* Improved local filtering and recommendation quality while preserving verified catalog integrity.
Home Experience Enhancements
* A new Applied Taste Identity experience highlights how Serein learns from every journal entry and turns those insights into practical recommendations.
Catalog & Quality Improvements
* Expanded and refined the verified wine database with additional international coverage.
* Continued improvements to recommendation quality, validation, and overall app polish.
* Numerous behind-the-scenes performance, stability, and reliability improvements.
1.0.14 Jun 16
Here’s a clean What’s New in This Version text:
Improved the Serein experience with refinements to Taste Identity, wine logging, and overall app performance. Update now to keep building your personal wine profile.
1.0.13 Jun 16
What’s New in Version 1.0.12
Serein v1.0.12 improves the shared wine journaling experience.
This update includes refinements to Moments, better handling of shared wines, and continued polish across the Taste Identity experience as Serein becomes more personal and connected.
1.0.12 Jun 13
This update improves the Serein experience with refinements to wine journaling, Taste Identity progress, and shared wine moments.
We’ve tightened the flow so it’s easier to remember what you loved, track what you want to try, and keep building a more personal picture of your taste over time.
1.0.11 Jun 13
This update brings more polish to Serein’s Taste Identity experience, with improvements across wine journaling, discovery, sharing, and app flow.
What’s new:
• Improved onboarding and post-onboarding flow
• Refined Taste Identity progress experience
• Better wine journaling prompts and calls to action
• Improved sharing flow for tasting moments
• Expanded discovery and cellar-ready polish
• Performance improvements and small bug fixes
Thanks for building your Taste Identity with Serein.
1.0.10 Jun 11
Serein 1.0.9 makes your Taste Identity journey clearer from the first pour.
New in this version:
• Added 15 wines from Concannon Vineyard, Cakebread Cellars, Clos Pegase, and Sangiacomo Family Wines
• Your Starter Taste Identity now appears on Home after onboarding
• Journal progress toward your first Taste Identity Snapshot is clearer
• Your seventh journaled wine now unlocks a dedicated Taste Identity milestone moment
• Demo/sample profiles no longer affect real journal progress
• Partner Moments now make it easier to journal a shared wine
• Improved activation tracking and catalog verification behind the scenes
This release helps Serein feel more personal, more accurate, and more connected to real winery discovery.
1.0.9 Jun 10
Ask Serein is here.
Version 1.0.8 introduces Ask Serein, a personal wine guide that helps you find bottles for your mood, meal, budget, or occasion.
Also included:
- Expanded wine catalog with more verified bottles
- Better recommendation range across styles and regions
- Continued improvements to Taste Identity and wine discovery
A good moment is worth remembering.
1.0.8 Jun 7
Serein 1.0.7 introduces a more personal way to begin, explore, and understand your wine taste.
What’s new:
• Ask Serein: signed-in users can now ask for more personal wine guidance based on their Taste Identity and journal history.
• Starter Taste Identity: new users can begin with a lightweight taste quiz, giving Serein a better sense of the styles, moments, and preferences they’re drawn to from day one.
• Taste Snapshot: your profile now gives you a clearer view of the wines, styles, and patterns shaping your taste over time.
• Expanded wine catalog: we added more verified wines across everyday, grocery, sparkling, South American, international, and retail-friendly selections.
• Better onboarding: the preference flow is clearer, more visual, and easier to complete.
• Improved wine detail pages: cleaner context, better discovery cues, and more helpful information as you browse.
• Performance and polish: improved loading states, cleaner routing, analytics updates, and general stability improvements.
Serein is still early, and every release helps make wine discovery feel more personal, practical, and calm.
1.0.7 Jun 6
Serein now makes your Taste Identity easier to understand.
This update adds a clearer Profile experience with journal progress, milestone tracking, and a tappable Taste Identity Snapshot so you can see what Serein is learning from the wines you journal.
We also added smarter activation tracking to help improve the experience over time.
1.0.6 Jun 2
Serein 1.0.5 improves the path from tasting a wine to building your Taste Identity.
New in this version:
* Added food pairing notes to journal entries
* Improved scan guidance when required details are missing
* Added progress feedback after journaling
* Improved Wine Language milestone guidance
* Added independent journaling from shared Moments
* Added activation analytics to better improve the experience
* General polish and bug fixes
1.0.5 Jun 1
Welcome to Serein 1.0.4.
This update introduces one of our most requested features: Wine Label Scanning.
Simply point your camera at a wine label and Serein will help identify the bottle, allowing you to review and confirm details before saving it to your collection. Whether you’re discovering a new favorite at a restaurant, visiting a winery, or exploring a bottle at home, adding wines to your Taste Identity is now faster than ever.
Also new in this release:
• Improved wine sharing with Taste Partners
• Save shared wines directly to Want to Try
• Add shared wines directly to Waiting to Taste
• Improved wine naming and bottle details throughout the app
• Better scan guidance and confirmation screens
• Expanded catalog growth foundation to help Serein learn from the wines our community discovers
• Performance improvements and bug fixes
Every wine you save helps Serein better understand your personal Taste Identity and deliver more relevant recommendations over time.
Thank you for being part of the journey.
1.0.4 May 31
Serein 1.0.3 is a focused reliability update for Journal and Moments.
This version improves how journal entries, shared Moments, and photos are saved and reloaded after closing and reopening the app. It also improves shared Moment visibility for people explicitly added to a Moment.
Thanks for helping us keep making Serein more reliable, personal, and useful with every release.
1.0.3 May 30
I’d use the space to tell a story rather than just list bug fixes. App Store users rarely read all of it, but the first few lines matter.
What’s New in Version 1.0.2
This update makes Serein smoother, more social, and even better for discovering wines that fit your Taste Identity.
NEW: Napa Weekend Collection
Explore a curated collection of iconic Napa Valley wineries and visitor favorites, including producers known for unforgettable tasting experiences and benchmark wines.
Improved Moments
• Enhanced sharing with Tasting Partners
• Better control over who can see your Moments
• More reliable photo handling and persistence
• Smoother Moment creation and editing experience
Improved Discovery
• Refined search experience throughout Discover
• Faster and more intuitive wine exploration
• Better visual matching between wine styles and imagery
Taste Identity Improvements
• Continued refinements to recommendations and personalization
• Better support for tracking and reflecting on the wines you enjoy most
Plus:
• Bug fixes and performance improvements throughout the app
• General stability enhancements
• UI polish across multiple screens
Thank you for helping shape Serein. Every wine you journal, every Moment you capture, and every piece of feedback you share helps us build a more personal way to discover and enjoy wine.
1.0.2 May 30
Thank you to everyone who downloaded Serein, shared feedback, and helped us shape the first days of the app.
Version 1.0.1 focuses on refining the experience across the app, with improvements to wine journaling, photo memories, scanning guidance, accessibility, and overall usability.
What's improved:
• Enhanced wine journaling experience
• Improved photo memory handling
• Refined scan flow guidance and review experience
• Accessibility improvements across multiple screens
• Better support for a wider range of device sizes and text settings
• Layout and navigation polish throughout the app
• General bug fixes and stability improvements
Serein was built around a simple idea: wine should feel personal.
Rather than focusing on scores and ratings, Serein helps you discover wines, journal memorable pours, and build a deeper understanding of your own Taste Identity over time.
We're continuing to improve the experience based on feedback from real users, and this update represents the first of many refinements planned for the journey ahead.
Thank you for being part of the early days of Serein.
A good moment is worth remembering.
1.0.1 May 29
What’s New in Version 1.0.23
This release introduces Restaurant Intelligence, making it easier to discover wines you’ll love when dining out.
New
* Restaurant Intelligence — Scan a restaurant wine list and receive personalized recommendations based on your unique Taste Identity.
* Discover your Best Fit, A Step Outside Your Usual, and Best Value for Your Taste to make more confident decisions at the table.
* Improved recommendation explanations so you can better understand why each wine was selected.
Improved
* More accurate wine-list recognition and smarter recommendation ranking.
* Better handling of restaurant pricing and by-the-glass selections.
* Improved recommendation quality across a wider range of wine lists.
* Enhanced restoration when returning to an in-progress restaurant experience.
* Stronger protection against duplicate scans and interrupted sessions.
* Numerous performance, stability, and reliability improvements throughout the app.
As always, thank you for helping us shape Serein. Your feedback continues to improve every release.
more Version 1.0.23 Jul 26
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