WhatTheLabel: Food Scanner
Additives, allergens & more
Only for iPhone
Free · In‑App Purchases
iPhone
You shouldn't need a chemistry degree to do the weekly shop.
WhatTheLabel reads the back of any food pack and tells you, in plain English, what's actually in it. Snap a photo of the ingredients list and within seconds you'll know:
- What every number really is (282? That's calcium propionate — a preservative used in most Australian sandwich bread)
- Which additives are worth a second look
- What's hiding behind "natural flavour" and "vegetable oil"
- Whether it's ultra-processed (NOVA group) or close to real food
- Any allergens, in clear terms
Built for Australian shelves. We read labels the way the Food Standards code (FSANZ) describes them, not a US database that doesn't know what 282 is.
No barcode required. Most food scanners give up when they can't find your product. WhatTheLabel reads the label itself — so it works on store-brand bread, local bakery snacks, that random imported jar you've never seen before.
WhatTheLabel Pro gives you unlimited scans, full ingredient breakdowns, and a scan history so you can track what you're actually eating.
3-day free trial, then a monthly or annual Pro subscription. Cancel anytime in your Apple account.
We don't sell your data. We don't show ads. We just read labels.
Terms of Use (EULA): https://whatthelabel.com.au/terms
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
Now free to download. Scan up to 5 labels a day free — full plain-English breakdowns, plus additive, allergen and ultra-processed flags. Go unlimited anytime with Pro, with a cleaner upgrade experience that stays out of your way.
The developer, WhatTheLabel, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Contact Info
- Identifiers
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- 3 CUBS PTY LTD
- Size
- 41.8 MB
- Category
- Health & Fitness
- Compatibility
Requires iOS 15.1 or later.
- iPhone
Requires iOS 15.1 or later. - iPod touch
Requires iOS 15.1 or later.
- iPhone
- Languages
- English
- Age Rating
4+
- 4+
- Copyright
- © 3 Cubs Pty Ltd