Call mom. Book the dentist. Renew the gym pass. Goad keeps reminding you, louder each step, until the things you keep putting off are done. Plan your day in a minute.
Goad is a task manager built around one rule: plan first, then act. Free to use, and Goad Pro is an optional one-time in-app purchase.
Every morning, Goad makes you choose what you're actually going to do today — not just add more to a list. Once a task is on your plan, it escalates until you finish it. Snoozing is limited to once a day per task, and Goad asks why. No endless backlog scroll.
HOW IT WORKS
• Morning ritual — Start your day with a quick planning session. Goad surfaces your overdue tasks, today's deadlines, and lets you pick what to commit to.
• Escalating reminders — Tasks that miss their deadline come back louder. The longer you delay, the harder Goad pushes.
• Shutdown ritual — End your day by triaging unfinished tasks. Carry them forward, defer them, or cut them. Close the loop every day.
• Calendar integration — See your schedule alongside your tasks so your plan fits your day.
FEATURES
Items marked (Goad Pro) require a one-time in-app purchase. Everything else is free.
• Priorities — Must / Should / Nice-to-have — not everything is equally urgent.
• Subtasks — Break big tasks into steps.
• Tags — Colour-code by project or area.
• Widgets — Glanceable task count and next-up task on your Home Screen.
• Streak tracking — Build momentum on recurring habits.
• Recurring tasks (Goad Pro) — Daily, weekly, custom weekdays, biweekly, or monthly.
• Live Activity (Goad Pro) — See your active task on the Dynamic Island and Lock Screen.
• iCloud sync (Goad Pro) — Your tasks on every device, through your own private iCloud.
Your data stays private: no account to create, no ads, no third-party trackers and no analytics. If the app crashes, it sends a crash report that is not linked to you, so we can fix the problem. iCloud sync runs through your own iCloud account — we never see your tasks.
FREE AND GOAD PRO
The free tier keeps up to 10 active tasks, with the full planning and shutdown rituals, escalating reminders, widgets, tags, subtasks and streaks.
Goad Pro is a single in-app purchase: you buy it once and keep it, with nothing recurring and nothing to renew. It unlocks six things — unlimited tasks, recurring tasks, custom notification ladders, Live Activity, iCloud sync, and your full Procrastination Index.
Goad works best for people who are serious about finishing what they start.
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://goadplan.xymex.app/privacy/
Ratings & Reviews
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Goad plan 1.4.
iPhone Duo: Goad uses whichever screen you are on. Folded, it works as it does on any iPhone. Unfolded, Today, Calendar, Progress and Settings sit in a sidebar beside your list.
Easier to read: text, badges and buttons have stronger contrast in light and dark mode.
Larger Text: at the largest text sizes, task titles wrap instead of being cut off, and every onboarding page scrolls.
Version 1.4
The developer, Ioan-Cristian Vezure, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
The developer indicated that this app supports the following accessibility features. Learn More
Supported Features
Reduced Motion
Information
Seller
Ioan-Cristian Vezure
Size
14.1 MB
Category
Productivity
Compatibility
Requires iOS 26.0 or later.
iPhone Requires iOS 26.0 or later.
iPad Requires iPadOS 26.0 or later.
Mac Requires macOS 26.0 or later and a Mac with Apple M1 chip or later.