A simpler start and more personal choices.

Small fixes for a smoother Pura experience.

Smoother scanning and small fixes for a more reliable Pura experience.

Pura has a new look, with clearer results and a simpler side-by-side comparison. Personal ingredient flags are easier to follow, with the reason behind each one. We’ve also refreshed your profile, scanning and history screens.

A clearer start. Pura now shows you a finished scan before it asks anything about you: the score, the ingredients it flagged, and what to buy instead. Skin and hair. Tell Pura what your skin and hair are like, and shampoos, creams and everything else you put on get scored for you too. Fixed: - Pura sometimes replied in the language printed on the package instead of yours. It now always answers in your language - Coming back after a subscription lapsed looked like a first visit. Your scans and your standard are where you left them - The camera is only asked for when you're ready to scan

Every scan now ends with one question: did you buy it, or did you put it back? Three buys and you have your standard. It is the average of what you buy, and it moves every time you choose. New as well: - Skin and hair type in your profile, so cosmetics are judged on you - Pura tells you when it cannot read something, instead of guessing - 3 free scans

Scans are quicker. We were sending far more photo than the analysis ever looked at, so results now start arriving in about a third of the time. Compare is clearer. Scan two products and see the one difference that decides it, instead of two columns of numbers.

Sharper close-ups, and a lot more honesty about what went wrong. Focus: On phones with a macro-capable camera, Pura now uses it. Getting close to a small ingredients list should stay sharp instead of blurring. Better failures: When a label cannot be read, Pura now records why, so we can tell a blurry photo apart from a shot of the barcode and actually fix the right thing. 3 days free: The annual plan now starts with a 3 day free trial. The paywall states the trial length, what happens when it ends, and the price, in that order. Under the hood: Timing is now measured in parts rather than as one number, so we can find where the wait actually goes instead of guessing.

Pura has a new look and a rewritten scoring system. New scoring The absence of something bad no longer earns points. A product whose only merits are things it does not contain cannot score well. Food, cosmetics and supplements are now judged separately: a supplement is measured by the form and dose of what is in it, not by how short its label is. The same product scores the same twice Scan something twice and you see the same result. Results The score now shows its reasoning underneath. Where a category has a ceiling, it says so. Concerns carry their reason, not just a name. The part that is about you When nothing on your profile appears in a product, Pura says so and tells you how much of the label it read. It also says plainly what no label can show. Faster to answer The response now arrives as it is written, so the product name appears in about a second. New look Paper tones, one typeface, and a camera that is a framed window rather than a full screen background.

Compare 2 products side by side, scan both, get one verdict. - New: Compare mode in the camera - Faster, calmer scanning - Subscribers go straight to the camera on launch - Fixed the flickering barcode indicator

The Personal Update: - Scan for your whole family: add household members and switch who you're scanning for, right from the camera - Your own avoid list: add anything the presets don't cover, from seed oils to fragrance - Deeper checks for pregnancy, diabetes, and other health conditions you track - The app now opens straight to the camera for subscribers - Faster scanning after you take a photo, plus many small fixes

Pura feels faster and clearer with this update: - Snappier scanning. The app now responds instantly after you take a photo - Smoother first-scan experience with clearer progress steps - Improved readability across the app - Small visual refinements and bug fixes