SmartChoice scans the barcode or label on food, beauty products, household cleaners, and supplements — and tells you in seconds what's really inside.
ONE SCAN, EVERY AISLE
• Food — a clear Approved / Caution / Not Approved verdict, with an editorial quality tier when the category supports it
• Beauty & personal care — INCI ingredients checked for parabens, formaldehyde releasers, phthalates, and other flagged additives
• Household cleaners — flags harsh and hazardous ingredients
• Supplements — reads the Supplement Facts panel and flags what to watch
KNOW WHAT EVERY INGREDIENT IS
Tap any flagged ingredient to see what it is, why it's rated the way it is, and where it's restricted — grounded in regulatory data from the FDA, EFSA, and the WHO's IARC monographs. When Red 40 carries a warning in the EU, you see it.
MAKE IT PERSONAL
Sign in with Apple to save your allergens (the FDA Big 9 plus EU additions), diet preferences (vegan, gluten-free, kosher, halal, and more), and health conditions. Every scan then checks against your profile and warns you the moment a product contains something you've flagged.
FAMILY PROFILES
One account carries a profile for every household member. A peanut allergy on your kid fires the warning even when you're the one scanning — and each warning names whose preference triggered it.
CAN'T FIND IT? ADD IT
If a product isn't in our database yet, snap a few photos of the label and get an instant assessment — and it's there for the next person who scans it.
COMMUNITY, MODERATED
Add a photo or video review after you've tried a product. Everything is reviewed before it appears, and you can report or hide anything inappropriate. Spot bad data on any product? Tap "Report incorrect info."
SHARE & SAVE
Star products to remember them, and share any verdict in a tap.
NO ACCOUNT REQUIRED
The full scan-and-verdict experience works without signing in. An account just adds personalization.
WHAT WE DON'T DO
We're not a calorie tracker, we're not affiliated with any brand, and we're not medical, dietary, or regulatory advice. Verdicts are editorial opinions based on publicly available science and regulatory data. Always read the label — and for medicines or health conditions, talk to a professional.
PRIVACY
Scan history stays on your device. Your preferences save to your account only when you sign in, are never sold, and you can delete everything from Settings at any time.
As an Amazon Associate we may earn from qualifying purchases via product links.
Ratings & Reviews
5.0
out of 5
2 Ratings
What's new in 1.52
• Shelf scan: hold your camera over a shelf and see every product's score at once, with a green dot on the approved ones.
• Organic vs conventional: each ingredient now shows whether it's organic, and organic ingredients score higher. The biggest difference is for crops like soy, corn, wheat and oats.
• Baby food: purees, cereals and snacks are recognized, and added sugar, rice (arsenic) and added salt lower the score. Honey gets a warning for babies under 12 months.
• More aisles on Home, including Baby and Frozen, filled with top-rated products from the whole catalog.
• Vitamin notes: see which form of a vitamin a fortified food uses.
• Dairy Queen added to Eating out, with nutrition and allergens.
• Fixes: some barcodes showed the wrong product; they now say we don't recognize the product instead.
Version 1.52
The developer, EKPK INC., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
Contact Info
User Content
Identifiers
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Seller
EKPK INC.
Size
12.5 MB
Category
Health & Fitness
Compatibility
Requires iOS 16.0 or later.
iPhone Requires iOS 16.0 or later.
iPad Requires iPadOS 16.0 or later.
Mac Requires macOS 13.0 or later and a Mac with Apple M1 chip or later.