Struggling with hair pulling (trichotillomania), skin picking or other BFRBs? Science-backed lessons, urge tools & daily sits to help you feel in control.
Pula is a science-based support app for hair pulling, trichotillomania, and BFRBs.
If you struggle with urges, pulling episodes, shame, or the feeling of starting over again, Pula gives you a structured program to better understand your patterns and build practical skills for change.
The cycle of hair pulling: tension builds —> your hand starts searching —> pull —> relief —> regret.
Pula help you break the cycle.
We provide guided program with on-demand tools, rituals, and progress tracking. The program draws from science-based techniques, including Cognitive Behavioral Therapy (CBT), Acceptance and Commitment Therapy (ACT), habit-reversal principles, mindfulness, and compassionate self-reflection.
The guided program is organized into six sections:
Module 1: Build Your Foundation
Understand the hair-pulling cycle, clarify your motivation, and begin creating a personal path forward.
Module 2: Understand Urges and Triggers
Gain a deeper understanding of hair pulling and its causes, triggers, as well as the physical and emotional impact of hair pulling. Learn about science-based techniques to make progress in your healing journey.
Module 3: Interrupt the Pattern
Learn practical ways to notice urges earlier, create space before acting, and use replacement behaviors when pulling feels automatic.
Module 4: Respond to Slips with Compassion
Build healthier coping mechanisms, reduce shame, and learn how to recover from setbacks without giving up.
Module 5: Change the Thoughts Behind the Habit
Explore the beliefs, emotions, and inner stories that can keep the pulling cycle going, and practice responding in a new way.
Module 6: Build Long-Term Control
Strengthen the skills you’ve learned, create a personalized maintenance plan, and support lasting progress.
It is important to complete each module in order and give yourself time to practice the tools between lessons.
In addition to the guided program, Pula includes a Toolbox: a collection of easy-to-use, on-demand tools for different scenarios, triggers, and situations. You can open it anytime you need support in the moment.
The Toolbox includes:
• Urge tools for moments when you feel like pulling
• Trigger-based exercises for common situations and emotional states
• Awareness tools to help you recognize pulling patterns
• Audio rituals inspired by mindfulness, meditation, NLP-style reflection, and calming self-guided practice
• Quick reset exercises for difficult moments
• Progress support to help you notice wins and stay consistent
Pula also helps you track your progress gently, without shame. You can reflect on patterns, notice what is changing, and build a more supportive relationship with yourself as you move forward.
Whether you pull from your scalp, eyebrows, eyelashes, or other areas, Pula is designed to help you understanding the urges, practicing new responses, so urges can become quieter and less frequent.
Terms of Use: https://pulaapp.com/terms
Privacy Policy: https://pulaapp.com/privacy
Email us at privacy@pulaapp.com
***Pula is a self-help and wellness app. It is not a medical device and does not provide diagnosis, therapy, or medical treatment. If you need clinical support, please consult a licensed healthcare professional.
I'm excited to start this program and share my story.
Who cares 2025 or 1925
I long ago gave up on my trichotillomania. I've had it since I was a child and have tried to stop it myself throughout my entire life. I've dedicated numerous therapy sessions to it, and still it made little to no difference when I had those "bad times."What made me sign up and try this app was the 2nd free lesson. It said that "every time a behaviour is repeated, neuron paths become stronger." I hadn't thought about it this way. I let myself continue this behaviour, thinking that something would ultimately change in the future that would make me stop, but I was just reinforcing the same behavior over and over again. And as much as I thought I knew that it is incurable, I have to admit I don't know how to build the new neuron pathways anymore. What different repetition is there? I've been in the same cycle of feeling anxious – pulling hair – feeling guilty and stopping temporarily (because I’m feeling depressed).I like how the audio said that we are not fighting the urge. I'm really excited for this program and hope it stands true to what it says it is. I'm excited to report about my future progress.
Good overall.
Al.M0rrison
Many of the tools were new to me, and that's a plus. I liked the timer exercise where you "feel" the urge for 1 minute. At first I thought it was a waste of time, but it really worked. I usually get triggered on my laptop, and now I can sit through the urge and focus on my breathing. I'm so glad I learned to notice the moment when you can "choose." That was the hardest part, but once I committed, I felt the change. A tip from my therapist: hold ice cubes to reset. You're not alone. This helps.
$130 for an app?
Cap.Mar-RaM
I pulled hair from my head for as long as I can remember, always from one spot. I'm 42 now, and trichotillomania has been part of me most of my life. I saw the ad and wanted to see what it was about. I'm impressed with how easy the program is. Each module has its own meaning, and I see a real difference in my urges. I'm almost done, and the ending is the most important part. Some people didn't like the beginning, but you learn one skill at a time, so go till the end. At $130 it's worth it.
I didn't believe it would work. But I understood that I was doing everything wrong
Josh55Llo.
I didn't believe any promise about trichotillomania. I had tried everything and nothing worked, so I came into Pula expecting the same. But after the first 2 modules, I saw I had been doing it wrong. I was fighting the habit with gloves and creams, and fighting is what kept me stuck. Pula isn't really about trich. It's about noticing what's inside you and picking your next small step. So glad I found it.
- New in Meditate: free guided sits for your nervous system — Breath, Anxiety, Shame, and Soft Notice — no subscription needed
- Audio fixes: practices, in-pocket tools, and timer cues now play reliably — including when your phone's ringer switch is set to silent; voice memos now replay through the speaker; the intro video plays with sound
- Fixed a crash that could occur when tapping practice tiles in Meditate
- Started the quiz at pulaapp.com? Your answers now carry over into the app when you create your account
- Invite and beta access links now apply automatically when you sign up
- Under-the-hood updates for stability and performance
Version 1.1.0
The developer, Bitesize Skills, Inc, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
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Accessibility
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Information
Seller
BITESIZE SKILLS INC
Size
88.9 MB
Category
Health & Fitness
Compatibility
Requires iOS 16.4 or later.
iPhone Requires iOS 16.4 or later.
Mac Requires macOS 12.0 or later and a Mac with Apple M1 chip or later.
