Shelf Launch: Quickstart
Project Launcher & Promo Cards
Only for Mac
Free · In‑App Purchases
Mac
Open projects instantly, then turn launches, updates, milestones and offers into polished social cards. New motion adds animated patterns and a premium icon shimmer
Build faster. Share better.
Shelf Launch is a Mac project launcher and app marketing studio for indie developers.
Keep projects within two clicks, then turn launches, updates, milestones and promotions into polished social media cards without leaving your Mac.
QUICK PROJECT ACCESS
Choose your main projects folder which includes your Xcode projects and keep your work ready whenever you return. All of your projects will then appear in menu app as a visual list with icons ready to be clicked to open and additional 'reveal in finder' button per project if needed.
• Launch development projects from the menu bar, works faster than main app boot up time
• Switch quickly between recent work, sorted by recently edited
• Your icon is automatically visible unless you choose the default icon, perfect for visual people to quickly find the project you want to work on
• Open projects in Finder when you need their files or add new files to the directory
• Refresh your shelf when your workspace changes
• Hide selected project names and icons with privacy blur, in case youre doing a demo and don't want to reveal any in development projects
• Use Shelf Launch alongside Xcode, your preferred IDE, Terminal and Finder, works even better when you have multiple Xcode windows open
DEPLOY SHELFIE
Shelfie is a floating desktop shelf for up to six recent projects. Keep active work visible and open it without digging through folders. this is like the light version of the menu app that floats like a widget and can be repositioned anywhere on the screen. Right click on any app in Shelfie to access the studio, reveal in finder, open, hide details.
Switch Shelfie to Developer Tools mode for quick access to Xcode, Icon Composer and other development utilities.
MARKET WHAT YOU BUILD
Shelf Launch Studio uses your project and its icon to create share-ready marketing cards. You made the assets, why not reuse them for marketing with pre made beautiful templates that have proven to catch the user's eye.
Choose what happened, select a pattern, customise the details and export:
• Launch: announce a new app release or pre order
• Update: turn release notes into a clear list of features included in a new version, pre make it for when your app gets approved
• Milestone: show how long your project has been in development and celebrate its progress, creates moments such as 'wow I've been building this app for 1 year already?' or 'I'm building this app for 3 months? I should hurry up and release this app already'. You can turn on notifications to be informed about these milestones.
• Promotion: automatically create coupon designs with the code, price discount, intro offer and win back offers. Everything you're already familiar with and its ready to be clearly displayed
Export each design in up to four formats made for different social platforms, so your post looks considered wherever you share it and never like an afterthought.
ADD MOTION
Turn a static announcement into a polished animated promo inside Shelf Launch Studio. It's made to be super simple for anyone to use, pick a pattern and then enable motion, that's it. Shelf Launch has preset animations for each pattern, you just have to pick how expressive the animation is and export.
• Your selected pattern gets activated
• Add a premium shimmer across the project icon that feels familiar and premium
• Adjust pattern and shimmer speeds to make it feel just right for your app
• Set the animation duration, 6/12/24second options for the looping animations
• Choose how the text animates, fade or stage
BUILT FOR DEVELOPERS
Shelf Launch keeps two parts of shipping close together: getting back into the work and telling people what changed.
Open the project. Create the announcement. Export it. Post it.
Shelf Launch DOES NOT collect your data. Fully private, by developer for developer. You can get started for free without a trial
Terms of Use:
https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
Version 1.8.1 introduces Motion to Shelf Launch Studio.
Launch, Update, Milestone and Promotion cards can now become polished animated posts.
• Your chosen pattern gets animated with motion enabled, no need for key frames or complexity. Quick and easy to make and post!
• Add a premium shimmer across the project icon, familiar look
• Adjust the pattern and shimmer speeds independently
• Set the animation duration (6/12/24sec)
• Choose a text entrance animation, fade in, staged.
• Export the finished design in up to four social-ready formats, it needs to feel right for every social platform
Shelf Launch Studio already helps you create cards for app launches, release notes, development milestones, coupon codes and offers. Motion gives those posts a more polished, eye-catching finish.
The developer, Daniel Miara, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Collected
The developer does not collect any data from this app.
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Daniel Miara
- Size
- 7.5 MB
- Category
- Developer Tools
- Compatibility
Requires macOS 15.0 or later.
- Mac
Requires macOS 15.0 or later.
- Mac
- Languages
- English
- Age Rating
4+
- 4+
- In-App Purchases
Yes
- Shelf Launch Annual $8.99
- Launch Shelf Lifetime $14.99
- Copyright
- © 2026 Marcin Miara - MiarkiTech