Hold is a gentle urge interruption system for emotional eating and cravings.
When an urge hits, you don't have to give in to autopilot or white-knuckle it.
Hold will predict when the urge will hit and notify you.
Open Hold, start a guided pause, and let the moment pass with you in control.
HOW IT WORKS
• Start a Hold the second a craving shows up
• Ride out a calm, guided 10-minute pause — it keeps counting even if you put
your phone down
• Name what you're really feeling: stress, boredom, loneliness, tiredness, or
reward
• Choose a comfort swap and log what happened
• Watch your patterns take shape over time
WHY IT HELPS
Most snacking isn't about hunger — it's about a feeling. Hold helps you notice
the trigger, create a little space, and build a calmer relationship with
food, one pause at a time.
Regain self trust with food through Hold
HOLD PLUS
• Unlimited Holds, any time
• Full exercise + danger window notification system
• Weekly recap and charts
• Personal risk map — your most vulnerable days and times
• Trigger analysis and reset effectiveness
• 8-week progress trends
Hold Plus is an auto-renewing subscription (weekly or yearly) or a one-time
lifetime purchase. Payment is charged to your Apple Account at confirmation.
Subscriptions renew automatically unless turned off at least 24 hours before
the end of the period, and can be managed in your Apple Account settings.
Hold is a mindfulness support tool, not a medical or mental health treatment,
and not a substitute for professional advice, diagnosis, or care. If you're
struggling with compulsive behaviors or an eating disorder, please consult a
qualified healthcare professional.
Terms of Use:
https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://holdprivacy.netlify.app
Helps me control my urge to eat at night. The timer gives me something to think about other than my urge and the hold makes me occupy my hands so I don’t reach into the fridge. I will continue to use this everyday on my weight loss journey. I love the positive energy and vibes that the messages display. I love how they contrast the negative vibes of the guilt that I feel when I have my fifth bowl of ice cream. They make me feel like I can resist the urge to take that fifth bowl, like I am strong enough to. Highly recommend this app.
Developer Response
I'm glad the app worked well for you!
Good start - needs more
rowandemboats
This is a good start, but one of the biggest issues is it requires people to notice they are about to emotionally eat and then pause about it. Most people don’t notice until they are already snacking or after they’ve finished. I think maybe one notification an hour for a set time (7pm to 10pm is when I do my most snacking) just checking in would be helpful. One notification at the start of my evening just doesn’t do it for me. There are also very limited options for what to do in the ten minute pause. I think part of the “onboarding” should be selecting a bunch of options from a big list that apply to you. Then each pause offers four of them at random and an “other” options where yiu can select from the others or create your own. I think changing settings so the screen doesnt auto-lock during the ten minute pause would also help. Once it auto locks and is out of sight, I forgrt about it. Seeing it as a reminder would be super helpful. Or providing really badic activities within the app to help pass the ten minutes. Sudoku, word search, or other small puzzles might work.
Developer Response
Thank you for the feedback! I'll plan on building more notifications, including more options to choose from during the pause (custom option similar to the custom danger window), and deactivate auto lock + notifications during the timer. Thanks again.
App was helpful
Nicole Conners
Was initially skeptical, but after using the app the last couple of nights, my anxious eating urge dissipated.
Developer Response
That's great news!
- Personalized onboarding
- Revamped danger window notification system
- New insights pages
- Free trial
Version 1.0.2
The developer, Arnav Goel, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
Purchases
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Contact Info
Identifiers
Usage Data
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More