Cella - Wine Recommendations

Wine picks in plain English

Only for iPhone

Free · In‑App Purchases · Designed for iPhone. Not verified for macOS.

iPhone

Finally. A wine app that isn't for wine snobs. Instant, personalized wine picks wherever wine shows up. With Cella Pro, point your phone at any wine list, store shelf, or bottle and get a plain-English recommendation tailored to your taste. No wine knowledge needed. Not even a little. IMPORTANT: Quiz and Wine Vibe are free. Scanning wine lists, shelves, menus, and bottles requires Cella Pro (free trial available). HOW CELLA WORKS Start with a quick, easy quiz. Six questions about things you already know, like whether you prefer cold brew or something sweeter, sparkling water or fruit juice. Nothing about wine. No jargon. Cella uses your answers to build your personal wine taste profile, called your Wine Vibe. Subscribe to Cella Pro to unlock scanning. Take a photo of any wine bottle, wine list, or restaurant menu and get instant wine recommendations in plain English, matched exactly to your taste. Whether it's red wine, white wine, rosé, or something sparkling, Cella finds your next favorite before you ever open the bottle. Done in seconds. WHERE CELLA CHANGES EVERYTHING At the restaurant, holding a leather-bound wine list while the sommelier waits. Take a quick photo and Cella tells you exactly what to order, matched to your taste and your budget, with a confident answer ready before the sommelier returns. No guessing. No being quietly steered toward the most expensive option by someone who profits from your uncertainty. Every recommendation comes with a plain-English sentence you can say out loud when you order. Not wine-speak. Something you'd actually say: "I got this because it's light and fruity, easy to drink, nothing too serious." Confidence. Standing in front of 200 bottles at Costco, Trader Joe's, Safeway, or Total Wine with five minutes to spare. Point your phone at any section of the shelf. Cella reads the wine labels, matches them to your taste profile, and hands you your best pick. Walk out knowing you made a real choice instead of a hopeful guess. At a wine shop when something interesting catches your eye but you have no idea if it's your kind of thing. Point your phone at the label and get the full story: what it actually tastes like, whether it fits your preferences, and a plain verdict. Buy it, skip it, or worth a try. Hosting a dinner party and want to look like you picked these bottles on purpose. Heading to a birthday with something that needs to feel considered. Taking a bottle to a friend's and wanting to say something real about it when you hand it over. Cella has a pick for all of it. WHY THE PICKS ARE ONES YOU CAN TRUST Most wine apps show you crowd ratings, what millions of other people gave four stars, averaged out. Useful if you already know wine. Mostly noise if you don't. Cella works differently. Your personal wine taste profile is the starting point for every recommendation. Each pick is built around your specific flavor preferences, the occasion, and your budget that day, then explained in plain English so you understand exactly why it's the right bottle for you. Not a confident-sounding guess. An actual answer. With Cella Pro (subscription required): • Wine picks from any restaurant wine list, wine menu, or store shelf • Personalized wine taste profile built from your preferences • Wine label identifier for any bottle you come across • Food and wine pairing suggestions in plain, everyday language • Red wine, white wine, rosé, and sparkling recommendations • Works at restaurants, wine bars, grocery stores, wine shops, and warehouse clubs Cella Pro — unlimited wine scans. 7-day free trial on annual ($35.99/year) or 3-day trial on weekly ($5.99/week). Auto-renews unless cancelled in Apple Subscriptions settings. Start with a free taste quiz. Try Cella Pro free. No wine expertise required. 21+ only. Drink responsibly. Cella does not sell alcohol. Terms of Use (EULA): https://cellawine.com/privacy/ Privacy Policy: https://cellawine.com/privacy/

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The developer, Broderick Street Partners LLc, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

  • Data Not Linked to You

    The following data may be collected but it is not linked to your identity:

    • Purchases
    • Location
    • User Content
    • Identifiers
    • Usage Data
    • Diagnostics
    • Other Data

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Accessibility

The developer has not yet indicated which accessibility features this app supports. Learn More

Information

Seller
  • Broderick Street Partners LLc
Size
  • 45.5 MB
Category
  • Food & Drink
Compatibility
Requires iOS 15.1 or later.
  • iPhone
    Requires iOS 15.1 or later.
  • iPod touch
    Requires iOS 15.1 or later.
  • Mac
    Requires macOS 12.0 or later and a Mac with Apple M1 chip or later.
  • Apple Vision
    Requires visionOS 1.0 or later.
Languages
  • English
Age Rating
18+
  • 18+
  • Learn More
  • Frequent
    Alcohol, Tobacco, Drug Use or References
In-App Purchases
Yes
Copyright
  • © 2026 Broderick Street Partners LLC
  • Developer Website
  • Privacy Policy
  • License Agreement