ArcPlanner Go
Media planner & ad calculator
Free · Designed for iPad. Not verified for macOS.
ArcPlanner Go puts a media buyer's toolkit in your pocket — free.
Built by Revenue Arc, it's a free companion to our ArcPlanner media-planning platform. No ads. No in-app purchases. Just the numbers you need, fast.
QUICK PLAN
Enter a budget, pick an industry, and instantly see estimated impressions, reach, blended CPM, frequency, and the recommended channel mix across 13 platforms — programmatic, social, and search. Or flip to Plan by Goal: enter a target reach, impressions, or conversions and ArcPlanner Go solves the budget for you.
MEDIA CALCULATORS
Nine fast calculators for everyday media math: CPM, CPC, CPA, Reach & Frequency, GRP, Budget Pacing, ROAS, Viewable CPM, and CPCV.
BENCHMARKS
Browse Revenue Arc's proprietary benchmarks across 35 industries: cost-per-lead, cost-per-order, ROAS targets, LTV:CAC, and platform CPMs — all measured against market averages.
SAVE, COMPARE & SHARE
Save plans and sync them to your ArcPlanner account across devices. Compare two plans side by side, override CPMs with your own rates, and share any plan as a branded image, a PDF one-pager, or a read-only link.
SIRI & SHORTCUTS
Run a Quick Plan straight from Siri, Shortcuts, or Spotlight.
ArcPlanner Go is completely free — no ads and no in-app purchases.
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
Meet Advertising Foundations — a complete interactive course built into the tools you use to plan media: 30 practical lessons across 6 modules, with knowledge checks and a 100-term field guide, fully localized in 7 languages. Build a shareable capstone brief, get contextual coaching in Quick Plan, and earn learning achievements. Version 1.4 also adds full iPad support, a personalized first run, Dynamic Type improvements, and opt-in Live Pacing on the Lock Screen and Dynamic Island.
The developer, Revenue Arc Corporation, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Contact Info
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Diagnostics
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Revenue Arc Corporation
- Size
- 19.2 MB
- Category
- Business
- Compatibility
Requires iOS 17.0 or later.
- iPhone
Requires iOS 17.0 or later. - iPad
Requires iPadOS 17.0 or later. - Mac
Requires macOS 14.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.0 or later.
- iPhone
- Languages
English and 6 more
- English, French, German, Japanese, Portuguese, Simplified Chinese, Spanish
- Age Rating
4+
- 4+
- Copyright
- © 2026 Revenue Arc Corporation
