MerchantFlow
Ecommerce Profit Tracker
Free · Designed for iPad. Not verified for macOS.
Revenue tells you how busy you were. Profit tells you whether it was worth it.
MerchantFlow is profit intelligence for ecommerce brands. It connects your store and your ad platforms, subtracts what a sale actually costs you, and shows what you really kept. The mobile app puts that number in your pocket, so you can check the health of your business between meetings instead of rebuilding a spreadsheet.
WHAT YOU GET
Real net profit, not revenue
See net profit after COGS, blended ad spend, discounts, refunds, taxes and operating costs. Figures recalculate on each sync, so the number you check at lunch is the number that is true at lunch.
Your North Star, your choice
Pin the three or four headline metrics you actually run on, from a catalogue that includes net profit, contribution margin, blended MER, CAC, ROAS, POAS, AOV and net margin. Add up to twelve more in a detailed section. Reorder them so your dashboard leads with what matters to you.
Product profit, ranked honestly
Products are ranked by profit after COGS and ad spend, not by revenue. The result is often uncomfortable and always useful: your volume leader is not always your best product.
Order-level margin
Every order carries its own net profit and margin, refunds and discounts included. A refunded order reads as the loss it actually is.
Profit by market
Break profit down by country after blended ad spend. Spend that produced no orders is flagged, so a quietly leaking market surfaces instead of hiding inside a blended average.
What changed, in plain English
Flow AI reads your own numbers and writes up the shifts worth knowing about. Real signals from your data only. Nothing invented, no borrowed benchmarks.
One timeframe, everywhere
Today, yesterday, 7, 30 or 90 days, 12 months, or a custom calendar range. Pick it once and every screen follows.
On your home screen
Put the numbers where you already look. Widgets for your north-star metrics, for this month's target as a progress ring, and a large one carrying your lead metric, your revenue trend and your goal together. Lock Screen widgets too. Tap any tile to open that metric's breakdown. Choose how often they refresh, from every 15 minutes to every 6 hours. Widgets draw a snapshot the app publishes, never your credentials, and everything clears when you sign out.
On your wrist
The Apple Watch app carries the same figures: your metrics, this month's goal as a ring, and your revenue trend, each on its own page. Two watch face complications put your lead metric or your goal on the face itself, in every accessory size. The watch is fed by your iPhone and holds no login of its own, so nothing on it survives signing out.
The connections you already use
Shopify and WooCommerce for orders and catalogue. Meta, Google, TikTok and Snapchat for ad spend. Google Analytics and Search Console for traffic. Fulfillment partners for shipping costs. Check connection health and trigger a sync from your phone.
WHO IT IS FOR
Founders, operators and finance leads at ecommerce brands who are tired of hearing that revenue is up without knowing whether profit followed.
BEFORE YOU DOWNLOAD
MerchantFlow is a subscription service and this app is a companion to the MerchantFlow web dashboard, so it requires an existing account. Sign in with your email, or pair the app instantly by scanning the QR code shown in your dashboard. Create an account and connect your store at merchantflow.ai.
Currency, timezone and language follow your workspace settings. Metric customisation is available on Pro and higher.
Figures shown in the App Store screenshots are illustrative sample data, not a customer result.
Privacy Policy: https://merchantflow.ai/legal/privacy-policy
Terms of Service: https://merchantflow.ai/legal/terms-of-service
Support: https://docs.merchantflow.ai
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
Every metric on your home screen now shows the supporting line your MerchantFlow dashboard shows, such as "11.8% of revenue" or "42.0% net margin". Labels are easier to read too.
A monthly goal set on the web dashboard now appears in the app straight away.
The developer, MerchantFlow Pty LTD, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Contact Info
- Identifiers
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Usage Data
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- MerchantFlow Pty LTD
- Size
- 45.1 MB
- Category
- Business
- Compatibility
Requires iOS 16.4 or later.
- iPhone
Requires iOS 16.4 or later. - iPad
Requires iPadOS 16.4 or later. - Mac
Requires macOS 12.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.0 or later. - Apple Watch
Requires watchOS 10.0 or later.
- iPhone
- Languages
- English
- Age Rating
4+
- 4+
- Copyright
- © 2026 MerchantFlow Pty Ltd
