MerchantFlow

Ecommerce Profit Tracker

Free · Designed for iPad. Not verified for macOS.

Your real profit, live on your phone. Net profit after COGS, ads, fees and refunds - plus the products, orders and markets actually making you money. Revenue tells you how busy you were. Profit tells you whether it was worth it. MerchantFlow is profit intelligence for ecommerce brands. It connects your store and your ad platforms, subtracts what a sale actually costs you, and shows what you really kept. The mobile app puts that number in your pocket, so you can check the health of your business between meetings instead of rebuilding a spreadsheet. WHAT YOU GET Real net profit, not revenue See net profit after COGS, blended ad spend, discounts, refunds, taxes and operating costs. Figures recalculate on each sync, so the number you check at lunch is the number that is true at lunch. Your North Star, your choice Pin the three or four headline metrics you actually run on, from a catalogue that includes net profit, contribution margin, blended MER, CAC, ROAS, POAS, AOV and net margin. Add up to twelve more in a detailed section. Reorder them so your dashboard leads with what matters to you. Product profit, ranked honestly Products are ranked by profit after COGS and ad spend, not by revenue. The result is often uncomfortable and always useful: your volume leader is not always your best product. Order-level margin Every order carries its own net profit and margin, refunds and discounts included. A refunded order reads as the loss it actually is. Profit by market Break profit down by country after blended ad spend. Spend that produced no orders is flagged, so a quietly leaking market surfaces instead of hiding inside a blended average. What changed, in plain English Flow AI reads your own numbers and writes up the shifts worth knowing about. Real signals from your data only. Nothing invented, no borrowed benchmarks. One timeframe, everywhere Today, yesterday, 7, 30 or 90 days, 12 months, or a custom calendar range. Pick it once and every screen follows. The connections you already use Shopify and WooCommerce for orders and catalogue. Meta, Google, TikTok and Snapchat for ad spend. Google Analytics and Search Console for traffic. Fulfillment partners for shipping costs. Check connection health and trigger a sync from your phone. WHO IT IS FOR Founders, operators and finance leads at ecommerce brands who are tired of hearing that revenue is up without knowing whether profit followed. BEFORE YOU DOWNLOAD MerchantFlow is a subscription service and this app is a companion to the MerchantFlow web dashboard, so it requires an existing account. Sign in with your email, or pair the app instantly by scanning the QR code shown in your dashboard. Create an account and connect your store at merchantflow.ai. Currency, timezone and language follow your workspace settings. Metric customisation is available on Pro and higher. Figures shown in the App Store screenshots are illustrative sample data, not a customer result. Privacy Policy: https://merchantflow.ai/legal/privacy-policy Terms of Service: https://merchantflow.ai/legal/terms-of-service Support: https://docs.merchantflow.ai

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Bug fixes and performance improvements.

Version 1.1.0

The developer, MerchantFlow Pty LTD, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

  • Data Linked to You

    The following data may be collected and linked to your identity:

    • Contact Info
    • Identifiers

  • Data Not Linked to You

    The following data may be collected but it is not linked to your identity:

    • Usage Data

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Accessibility

The developer has not yet indicated which accessibility features this app supports. Learn More

Information

Seller
  • MerchantFlow Pty LTD
Size
  • 45.1 MB
Category
  • Business
Compatibility
Requires iOS 16.4 or later.
  • iPhone
    Requires iOS 16.4 or later.
  • iPad
    Requires iPadOS 16.4 or later.
  • Mac
    Requires macOS 12.0 or later and a Mac with Apple M1 chip or later.
  • Apple Vision
    Requires visionOS 1.0 or later.
Languages
  • English
Age Rating
4+
Copyright
  • © 2026 MerchantFlow Pty Ltd
  • Developer Website
  • Privacy Policy