Equity & Ego: Startup Story
Build products. Lead people.
Free · In‑App Purchases
Start in a garage. Ship products that can flop, manage ambitious people, outplay rival founders, and discover one of 21 company endings.
You have a tiny team, limited runway, and one unreasonable idea.
Equity & Ego is a character-driven startup management game where every week costs money and every success creates a new problem. Choose what to build, decide who should build it, and live with what the company becomes.
BUILD PRODUCTS THAT CAN FAIL
Plan premium games, subscription tools, business software, advertising products, and risky frontier projects. Production spending continues while the clock moves. Team skills, energy, bugs, debugging, demand, reputation, and launch timing decide whether a release becomes dependable income or an expensive mistake.
RUN A REAL PORTFOLIO
Launched products keep their own health, maintenance debt, support costs, reviews, press boosts, weekly income, lifetime revenue, and profit or loss. Repair a struggling product, invest in an update, or sunset it before it consumes the studio.
LEAD PEOPLE, NOT RESOURCE BARS
Hire specialists with different skills, salaries, traits, energy, and morale. Coworkers form bonds, trusted pairs recover together, and unresolved conflict drains the people involved. Employees can request recovery, recognition, mediation, or career development. Keep the promise or risk losing them.
WATCH THE WEEKS PASS
Payroll, rent, debt, production costs, product revenue, market demand, and rival valuations keep moving. Pause for decisions, run at your pace, and track weekly net, monthly burn, runway, ownership, and valuation.
CLIMB FROM GARAGE TO TOWER
Unlock five office locations, more desks, parallel projects, research, equipment, software, and culture upgrades. Larger offices create opportunity, but also increase expectations and burn.
COMPETE WITH FICTIONAL FOUNDERS
Four rival founders pursue their own products and valuations. Their events, grudges, and occasional disasters can create opportunities, reputation damage, or reluctant respect.
COMPLETE MISSIONS AND LEAVE A LEGACY
Follow a ten-chapter Founder Journey, complete rotating side missions and quarterly objectives, earn 36 achievements, and discover 21 company endings. Legacy Points and collected endings remain across future companies.
Play the complete core game offline with no account required. Optional online rankings appear only when a real service is available and the player explicitly joins. The core game has no mandatory advertising. Optional rewarded sponsor spots clearly show the reward before playback and pause company time.
The numbers tell the market what happened. The people remember how you did it.
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
The developer, ZAFER MEHMET ALI UZER, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Location
- Identifiers
- Usage Data
- Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Purchases
- Diagnostics
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- ZAFER MEHMET ALI UZER
- Size
- 148.2 MB
- Category
- Simulation
- Compatibility
Requires iOS 15.0 or later.
- iPhone
Requires iOS 15.0 or later. - iPad
Requires iPadOS 15.0 or later. - iPod touch
Requires iOS 15.0 or later.
- iPhone
- Languages
- English
- Age Rating
4+
- 4+
- Contains
Advertising
- In-App Purchases
Yes
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- Founder Edition $4.99
- Copyright
- © 2026 ZAXSKYLAB