The Beauty Keep
Makeup Storage & Care
Free · In‑App Purchases · Designed for iPad. Not verified for macOS.
A home for your beauty collection. Find what you own, keep track of opening dates and care for the products and tools you love.
Care for what you own.
The Beauty Keep is a thoughtful home for your makeup, skincare, fragrances and beauty tools. Keep track of what you have, where it lives and how it is doing — without having to reorganise your whole collection in a day.
A PLACE FOR EVERYTHING
Build your Collection with photos and useful details. Create a Vanity Map of actual places — drawers, shelves, cabinets and travel bags — and move items between them. Start simply with the things in your everyday bag.
KNOW WHAT IS OPEN
Separate sealed backups from products already in use. Digital Sharpie records opening dates, printed expiry dates, packaging instructions and period-after-opening (PAO) symbols when you supply them. Missing facts remain unknown, not guessed.
CARE THAT MAKES SENSE
Explore category-aware Care Cards and storage guidance. Log condition changes, damaged packaging and care incidents. See why an item needs attention, with research sources where available. Track brush and tool cleaning, review care tasks and work through a Vanity Reset.
A SMARTER DAILY ROUTINE
Today brings together collection health, items worth reviewing and products to bring back into rotation. Log use, check remaining amounts, review your history and explore collection Insights.
CAPTURE AND FIND
Add items manually or use on-device camera text and barcode recognition to suggest details for your confirmation. Find owned items with search, Spotlight and widgets. Siri and Shortcuts offer handy actions; Ask Vanity offers assisted answers on supported Apple Intelligence devices and practical rule-based answers elsewhere. Some system features require compatible devices and software.
Start free. Optional Beauty Keep Plus provides additional collection capacity and features, with terms shown before purchase.
The Beauty Keep uses recorded information and researched guidance. It cannot verify whether a cosmetic is safe to use and does not replace instructions printed by its manufacturer.
Care for what you own.
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
Used It Up is now The Beauty Keep — a new way to care for what you own.
• A fresh sage-and-ivory look, new icon and easier bag-first setup.
• Collection and Vanity Map: give every item a place, from drawers to travel bags.
• Digital Sharpie: record opened-on dates, printed expiry information and PAO from packaging.
• Care Cards, condition checks and transparent guidance about missing facts.
• Brush and tool cleaning, care tasks and Vanity Reset.
• A more helpful Today, Insights, widgets, search and supported Apple shortcuts.
Your existing collection, care history and eligible subscriptions are preserved in this update. Thank you for being part of our journey.
The developer, Thomas Richardson, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Collected
The developer does not collect any data from this app.
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Thomas Richardson
- Size
- 17 MB
- Category
- Lifestyle
- Compatibility
Requires iOS 17.0 or later.
- iPhone
Requires iOS 17.0 or later. - iPad
Requires iPadOS 17.0 or later. - Mac
Requires macOS 14.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.0 or later.
- iPhone
- Languages
English and 14 more
- English, Arabic, Dutch, French, German, Japanese, Malay, Norwegian Bokmål, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Traditional Chinese, Vietnamese
- Age Rating
4+
- 4+
- In-App Purchases
Yes
- Used It Up Premium Yearly $9.99
- Used It Up Premium Monthly $0.99
- Copyright
- © 2026 Lanchester Research & Design