Intent: Block Reels & Shorts
Use socials with purpose
Free · In‑App Purchases
Updated the paywall
Intent is a focused entry point for people who want to use social media without losing hours to the infinite scroll.
We don't block social media outright — that's not realistic. Intent surgically removes the most addictive surfaces while preserving the parts you actually need.
What gets blocked
• Reels, Shorts, and other short-form video feeds
• Algorithmic recommendations and Explore pages
• Live and Shopping tabs
• Ads and sponsored posts
What stays
• Direct messages and conversations
• Profiles you actively search for or follow
• Posts shared directly with you by friends
• Posting and sharing
How it works
Intent provides a focused browser for Instagram, YouTube, TikTok, Threads, Xiaohongshu, Reddit, X, Naver, Pinterest, and LinkedIn. You can read your DMs without short-form video pulling your attention away.
When someone sends you a video, you can tap to watch that single video — but you can't keep swiping to the next one. That simple limit is the difference between a 30-second message check and a 30-minute doomscroll.
More features
• Pick a purpose before opening each platform
• Rules that block YouTube Shorts and verified recommendation entry points
• Customizable browse timers and Home Screen widgets
• Native protection of social apps via Apple Screen Time
• On-device account workspaces with one-tap social sign-out
Platform web features and blocking rules can change as services update. Beta features are clearly labeled in-app; when Intent cannot verify a capability, it shows that limit honestly instead of pretending to work.
Privacy first
Intent does not track any social media activity. All data stays on your device and is never sent to our servers, so there is no account risk. Social sign-in happens directly on each platform's official website; Intent does not collect your passwords, messages, or browsing content.
Your attention belongs to you. Download Intent today and take your time back.
Intent Pro adds customizable advanced filters, multiple focus schedules, and custom modes. Core blocking is free. Subscription pricing is shown in the App Store.
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://www.evergoodsholdings.com/intent/privacy
Ratings & Reviews
Updated the paywall
The developer, Evergoods Holdings LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Collected
The developer does not collect any data from this app.
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Evergoods Holdings LLC
- Size
- 26.5 MB
- Category
- Productivity
- Compatibility
Requires iOS 17.0 or later.
- iPhone
Requires iOS 17.0 or later. - iPad
Requires iPadOS 17.0 or later.
- iPhone
- Languages
English and 3 more
- English, Japanese, Korean, Traditional Chinese
- Age Rating
13+
- 13+
- This app is rated 13+ with content restrictions.
Some content may be rated higher, and may therefore be restricted and managed by the developer through in-app controls. - In-App Controls
Age Assurance
Contains
Messaging and Chat
User-Generated Content
Social Media
Social Media (Age Restricted)
- In-App Purchases
Yes
- Intent Pro Monthly $2.99
- Intent Pro Annual $19.99
- Copyright
- © 2026 Evergoods Holdings LLC