** FREE TRIAL for one week with following in-app purchase **

Big Hairy Goal is a mind-mapping, brainstorming and progress tracking tool for creatives and software developers. It is build to be simple and effective to use, so you can just let go your flow of creativity.

** What is Big Hairy Goal?
Big Hairy Goal is an easy-to-use tool for getting your ideas down and to arrange them in a way that gives you more insight. The approach is much like a mind-map, but connections between cards can be nonlinear. It's more like a brainstorming whiteboard you attach note cards to and connect them with lines or reorder them. Big Hairy Goal automatically moves cards aside if you insert a new one somewhere. So when your paper notes ever required a total rewrite because things have gotten too crowded and no space is left to add new notes, you can imagine what Big Hairy Goal does.

** Creative Thinking
Big Hairy Goal does not require you to connect notes, you can easily just add them to the board, move them, group them and later connect them in any sequence that leads towards your goal. Big Hairy Goal is also about to pin ideas down fast. It's loaded with interaction minimizing gestures and shortcuts to support your flow of creativity.

** Visual Investigation
If you are a researcher or programmer, you may often need a picture of what is going on, how things stand to each other or things flow and interact. That's normally done using drawing apps and visualized with flowcharts, UML or organizational diagrams. But many of them are cumbersome to use and stand in your way to achieve the most important goal of the task: that you get the idea of what a system is about and to achieve the insight over a hidden cause or solution. And therefore don't bother with complex drawing tools but use Big Hairy Goal to create a rough sketch on what's going on.

** Visual Thinking
Big Hairy Goal supports three different types of cards: text, image and web addresses. Drag resources from any location like Finder and Safari or paste a screenshot into your workspace.

Create mood boards, inspiration boards or light-boxes on the fly. Move lesser attractive candidates aside and create groups. Zoom into images by selecting any and pressing the space key, just like what you are accustomed to in Finder.

** Getting things done
Big Hairy Goal is a very small progress tracking board. To design your approach and to measure your progress, cards have attributes like status, size, importance, dependencies, relations and grouping. To keep you focused, all attributes are visualized in clear colors, without distracting visual styles.

Big Hairy Goal supports your creative thinking process on what to do, what natural approaches may exist and finally getting things done.

** Pricing and Billing Details
You can try out Big Hairy Goal with all its features for free.
Download and usage of the trial are without obligations. After the trial period is over, you need to purchase a yearly subscription.

Prices may vary by location and are displayed within the app prior to making a purchase. Subscriptions will be charged to your credit card through your iTunes account. Your subscription will automatically renew unless canceled at least 24 hours before the end of the current period. You will not be able to cancel the subscription once activated. Manage your subscriptions in Account Settings after purchase. Any unused portion of a free trial period will be forfeited after the subscription is purchased.

Terms and Conditions:

What’s New

Version 2.5.7097

Better: menu and keyboard command to add a link can now also edit an existing link
Better: improved behaviour pasting text into cards
Better: improved scrolling performance with document containing many large images
Fixed: broken display of quicklook for image cards where the original file has been removed

Ratings and Reviews

4.3 out of 5
42 Ratings

42 Ratings

Chris the Teacher ,

It's close

I like dedicated Mac apps that look like dedicated mac apps; beautiful, thoughtful, and minimal -- and in that department, this app definitely succeeds.

However, it lacks the speed and polish of many free web-based mind mapping and whiteboard apps (perhaps it's because this app is actually quite old). While this app does everything I want it to do, most things require a right click; I can't do something as as simple as drag a card from one kanban board to another. And while the cards are beautiful and have multiple styling options, there's nothing "within" them -- everything you want to put on a card is visible on its face and so a card can get quite large compared to its siblings (and it can throw an entire kanban board out of whack as it grows to accommodate the card).

If the developer ever adds a way to write on the "back" of a card and makes it easier to drag things around, I'd be happy to return.

UPDATE: Thanks to the developer's response, I see now that I can indeed move cards between kanban boards, and attachments make it possible to have more to cards than what's immediately visible. I thnk this is a great option for people who prefer an open-ended visual workspace.

Developer Response ,

Hi Chris! Thanks for your feedback, it helps me making Big Hairy Goal better and more useful — and there's always room for improvement.
What you already can do and what you might not have discovered yet is that you can easily drag cards between groups by holding own the command key when you drop — still your feedback signals me that this could be more intuitive.
When your cards become too lengthly, try attachments. It's the right pane that becomes visible when you choose Display > Show Attachments.
And if you have any further feedback and suggestions … I am here to listen. Most vivid when you contact me directly via application feedback.
シ berbie

mediawolf ,

Superb! Designed to visualize and execute a large, complex project

I like trying out different tools to help me work. I have one tool that’s great for brainstorming, visualizing and creating. Another for my tasks and todo’s. Another for organizing. Etc. Well I just migrated a ton of stuff from four different apps I’ve been using into BigHairyGoal. And I’ve NEVER had a handle on the big picture of my various projects and their components as clearly as I do right now.

This app makes total sense, but no one had done it before. It combines the freeflowing, visual, zoomable layout of mind mapping — which lets me capture and show interconnections, groupings, hierarchies, etc. — with the basic semantics of tasks and execution — stages, importance, dependencies, etc.

The author has made a lot of smart design decisions in keeping with the purpose of the app. Everything from how it uses coloring and styles, to how it subtly assists here and there, like nudging things over a bit if they overlap, or re-routing lines of connection for the best clarity.

To the app's designers, bravo. And to you, if you’re considering it, highly recommended.

Olafdefleur ,

A big leap forward in Mind mapping

I've just started to use this app. I appreciate mind mapping tools like Zen, Mindnode, Scapple but with 'Big Hairy' something is evolving in the mind mapping landscape. I can't quite put my finger on it, but what I can say is the balance between 'free-flow' and discipline / creating your own categories / is very supportive of natural mind flow.

As a content creator, the most important thing for me is to maintain focus in sprints - and so far, this app is doing a great job of providing protection by its structural setup. This quality slithers a parental quality, of allowing you to play, but gently demands you keep a form of structure, so you won't overwhelm/overthink yourself into chaos.


Wolfgang Berberich
13 MB

macOS 10.12 or later, 64-bit processor


English, French, German, Italian, Simplified Chinese

Age Rating
Rated 4+
© Berbie Software
In-App Purchases
  1. Yearly Subscription $18.99
  2. Monthly Subscription $3.99
  3. License $44.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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