iPhone Screenshots


"With regular use of The Habit Factor®, you can develop any habit necessary to achieve any goal you set for yourself." ~Brian Tracy (Personal Development Living Legend and productivity expert)

The Habit Factor® revolutionized both the Productivity & Self-Help marketplaces back in 2009 by introducing a simplified and innovative process to achieve your goals more quickly! Today, The Habit Factor® is the only habit tracker featuring, Habit Alignment Technology™ including a walk-thru Wizard to help you get setup more quickly!

As seen In: TEDx, NY Times | C|Net | Mashable.com | Lifehacker.com | Lifehack.org | KUSP.org | US News & World Report | Southwest Airlines, Spirit Magazine | dozens of other top productivity blogs!

The Habit Factor® is the professional's choice for positive behavior change and habit development. There’s a reason top coaches, consultants, trainers, Professional athletes, Olympians, PhD’s and the very best learning institutions world-wide have adopted and recommend The Habit Factor®.

Thousands around the world follow P.A.R.R.: Plan, Act, Record & Reassess, The Habit Factor's method to build positive habits more quickly.

Frustrated by all the copycat Habit Trackers?
• No Subscription required! • NO annoying ads!
• The ONLY app to feature Habit Alignment Technology™
• The only app to feature the PARR method to build your habits more quickly
• Use the Walk-thru Wizard to get setup more quickly!
• NO EMAIL Acct or LOGIN required
• ADD a PHOTO to your goals!
• The Habit Factor® is praised by top coaches, trainers & PhD's internationally!
• As one reviewer put it, "The only goals & habits app actually designed for Adults!"

"Great work on The Habit Factor®! It's all about habits. Good ones or bad ones, they make a huge impact!" ~Roz Savage Ocean Rower, Eco Activist, Author, Speaker

- Walk-thru Wizard to implement Habit Alignment Technology™
- Habit Alignment Charting
- Streaks Charting!
- Updated User Interface (designed for iPhone not web)
- Capture your motivational reasons!
- *NEW, quickly setup default 4 week tracking period
- Custom Tracking Periods; week, month, custom or none.
- Select target days for habits
- BALANCE! Track key wellness categories; Mind, Body, Spirit and Social
- Daily Tracking Notes!
- Sort/Prioritize Habits and Goals
- Chart habit or goal data
- Too many to list!!

Get the most out of the app, Subscribe to the top-ranked, "Habits 2 Goals" podcast and visit the blog at http://thehabitfactor.com


What’s New

Version 4.1

NOTICE: *Major Interface update: Same functionality exists for existing data and users. Once you update to this interface you will not be able to return to old version or interface.
-Improvements Include:
-New, user-friendly Wizard with Habit Alignment Technology™ guides users through the process to setup their first goal and habit!
-Updated for latest IOS and devices
-Easy-select 4 Week Default tracking period.
-Updated Charts
-Updated quotes!

Ratings and Reviews

4.3 out of 5
7 Ratings

7 Ratings

Jack Madomo ,

Best Goal App I’ve Found

I’ve tried many goal tracking apps and I always come back to Habit Factor. My main criteria for rating an app is: does it do what it’s supposed to do without a lot of fuss and irrelevant bells a and whistles? This one does.

JaySauce ,

I Own Every Goal App; This 1 thing; misleading

Update: Wow! Equilibrium has been hard at work! Thanks, I'd write a review, but it'd be just reiterating the beautiful points on the app description. As long as your goal app is fun to use, and you can focus, you can't do much better than that. Thanks Equil-Ent!

Sep. 09: I maybe jumping the gun, but v1.5 which seems to address my previous issues isn't on the app store yet.. I added a star for good luck.

Aug. 09: Until this app can mark a badge for items due for that day only, this is a three star app. I suggest touch Goal, for that. What this app does better than touch goal is make it attractive to track goals. Touch Goal is more functional. These are great competitors, but Touch Goal is the Flagship app, an example would be a Bomber (Touch Goal) vs. a Fighter Plane( Habit Factor). The Bomber will get the job done, but what's the fun in that? The Fighter plane is fun to fly, fast, but needs more precision. Without the added functionality of being able to set in the badge the items due for the day, Habit Factor is like a Fighter Plane without any missiles. You can get by, maybe, but eventually you're gonna want to ditch the app.

Please release a Habit Factor Pro if you need motivation to purchase to develop this app, it's beautiful and fun, but it has a fatal flaw.

davidb1224 ,

Good but not good enough

This app is a great idea with sub-par implementation. The biggest problem stems from the confusing way in which one must tell the program that the daily habits have been done . . . one must scroll through ALL of the habits EVERY day to check off the correct ones, but the app doesn't tell you which ones you're SUPPOSED to be doing that day. The programmers explain this by saying that you have the OPTION of doing each habit every day, which is true. But still, the only way of being reminded of what you're supposed to be doing is to exit the tracking screen completely and look into the details of EVERY SINGLE HABIT.

Another weird thing is that the icon for this app shows up with a highlighted (red-circled) "9," which doesn't change no matter what I click in the app.

One suggestion: I have some habits with the POTENTIAL of having to be done every day but may not have to be done. Examples: shipping packages for my web site and cleaning the kitchen. If I DON'T do them when they don't need to be done, it screws up the whole rating. I don't know how this would be addressed in the paradigm of the software.

Another thought: This would be a more useful program if it contained regular to-dos, as well. As it is, I now have to look in two places to find out what I'm supposed to be doing.


Equilibrium Enterprises, Inc
14.4 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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