iPhone Screenshots


The SHOP ETHICAL! app gives you the low-down on the environmental and social record of companies behind common brands you buy in Australian supermarkets and beyond. Shop with a clear conscience!

The most comprehensive guide to ethical shopping in Australia, Shop Ethical! has been designed to provide consumers with the easiest way to make informed purchasing decisions.

The Shop Ethical! app provides consumers instant access to over 5,000 products with related company information and lets them make an informed and ethical decision whenever they shop.

By shopping ethically consumers can send a strong message for change and help support the practices that make our world a better place to live in.

The Shop Ethical! app uses the latest data from the Shop Ethical! website (ethical.org.au) and is also available as a book. The Shop Ethical! app has been downloaded thousands of times since 2010, and the Shop Ethical! book has sold over 135,000 copies since 2008.

Company ratings are based on information gathered from over 50 sources including the work of organisations such as Greenpeace, Choose Cruelty Free, WWF, Rank a Brand and Friends of the Earth.

Shop Ethical! is a collaboration between the Ethical Consumer Group and Outware Mobile.



Best app I have, I use it daily and it's changed the way I see the world.

Emma, VIC

Simply, "Thank you." I am so grateful that you have done all the hard work, so that lazy/tired/child-distracted mothers like me can confidently tell their whining 8 year olds "no, we are not buying that, because the people who will get our money hurt other people and/or animals". 
I have always wanted this information but have never had the spare energy to go and find it myself. You have done a brilliant job. Please let me know if you have a panel of testers or proof readers which requires more members, or any other way in which I can contribute to your efforts from home while Miss 8 sleeps. I have been forwarding your "tell a friend" message onto everyone I know who has an iPhone. 

Annie, Boronia, VIC 

AWESOME app!! Thanks guys. I'm a naturopath that tries to educate my patients on the benefits of ethical shopping and living sustainably. Will definitely be recommending this app to my patients. Great work!

Elise, Vic 

Thank you big time for this app!! It's so easy to use at the supermarket and clarifies so many of the issues surrounding products and companies, making the weekly shop fit better with my conscience. My kids are also able to look and see if their favourite things are positive or negative and can make their own ethical shopping decisions. Brilliant!!! 

Sara, Canberra

This app works on both iPhone and iPad. It is optimised for smartphones, not tablets.

What’s New

Version 2.4.5

- We have streamlined our data update process. Every time you start the app it will check for new data, which will be coming through much more regularly.
- Full data update
- Many broken links fixed

Ratings and Reviews

4.8 out of 5
299 Ratings

299 Ratings

UserCBT ,

When you find out your baby’s formula is toxic... thank God for this app

Thank you so much for everything you are doing to provide us, the shoppers, with clarity and informed choices. My sister told me to download this app and love how easy it is to use and offer share insights to my friends. I have made plenty of switches, from nappies, to makeup, clothing choices and food products so that I have less D’s E’s F’s in my life and more A’s! 😄 I learn something new almost every time I log on— and particularly love the new updates and extra I info that is continually added. I was so shocked to read that the baby formula I’d been giving my son for almost 9months had an F and bad particles in it. It was recommend to me by the pharmacist! I can’t wait to share with people how bad some of these products can be. I wish that some of the companies that I am into- like Australia’s Grown Alchemist- had a rating, but I understand that this takes time and man power. So please know that you really are changing life’s and helping the earth.

Kindest Regards,

onevandyke ,

Comprehensive information, easy to understand, simple to use

A great app! It opened my eyes to what was really happening to get clothes in the stores and what I was really paying for when I do my groceries. It’s super simple to use and it explained how they get all their information and how they essentially rank a brand. So useful!

sketchie0 ,

Barely Functional Unethical Price

For the price of this app it is very unfinished and buggy. Continual errors when trying to add new products. Feedback and error reporting doesn’t work through the app.

The premise of this app is fantastic and when companies are added (because you can’t, because that’s bugged too) there is a lot of information available to guide your decision.

In its current state this app should be $0.99 or free because it certainly isn’t ethical to charge so much for this app at current development.

App Privacy

The developer, Outware Mobile, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer's privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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