THE ICONIC – Fashion Shopping 4+

Shop Clothing & Sportswear

THE ICONIC (Internet Services Australia 1 Pty Limited)

    • Free



$20 Off Your First Order. Exclusive Offer For New Customers. Use the code BEICONIC to save on your first purchase over $99*. Happy shopping!


Shop the latest in fashion from over 700 top brands, with over 200 NEW products online daily.

With FREE Shipping*, FREE Returns and 3 Hour delivery available in Sydney, there’s no better way to shop Women’s and Men’s clothing, shoes, dresses, accessories and sportswear than on THE ICONIC fashion shopping app.

Awarded "Online Store Of the Year" winner at the 2021 Inside Retail awards, with great feedback from customers.

"This Iconic app is a great fashion shopping app - scrolling through the catalog is so much faster than previous versions and faster than other shopping apps. Layout is intuitive. Graphics look great. Great range of dresses, tops, heels, boots and more. Sets the standard for all other shopping apps. Love it!!"

With THE ICONIC app on your iPhone and iPad, you can:

Discover daily New Arrivals from over 700 leading fashion and sports brands. Find exactly what you need in an instant with easy refinements by brand, category, size, colour and price.

In addition to multiple refinements, find the products most relevant to you with simple sorting by popularity, price and brand.

Discover products easily by swiping from one category to another.

Enjoy full screen, high definition images to see product features clearly.

Be the first to access our sales, special offers and exclusive content through push notifications.

Access the shop, your shopping bag, your wishlist and your account details in one simple tap using our improved navigation.

Seamlessly sync and save your account, shopping bag and wishlist to pick up where you left off across desktop, mobile and tablet devices. Just make sure you're logged in.

Complete your order with a range of fast and easy payment methods, including credit card, debit card, and store credit vouchers.

For more information visit our website at or

For support contact THE ICONIC:

What’s New

Version 4.151.0

Bug fixes and performance improvements

Questions? Comments? We love hearing from you – share your thoughts in a review. And why not let a friend know about THE ICONIC app too!

Ratings and Reviews

4.9 out of 5
113.8K Ratings

113.8K Ratings

DontStopThinkingAboutTomorrow ,

Website is more flexible for a mad shopper

This app is not easier or more user friendly to me than the website itself. You have to wonder if the app designers understand the needs of fashion shoppers.
For example: you can only look at one item at a time then you must click back to your original search. On the website you can leave multiple pages open so you can more closely compare the short list of favourites before committing. Clicking in and out of a Wishlist one at a time is not the same.
And another serious issue: should you find an item that sparks your interest and you wish to divert into a quick look through all the other items available from the same brand, your original search is lost! You can’t just reverse back into your original search and must rebuild the parameters of your search from the start. Very frustrating and makes me wonder if the app developer has ever really shopped for fashion online.

Kirty1974 ,


I have had nothing but the best experience/s when dealing with The Iconic. There have been a few occasions, where something may have been amiss, but the Iconic were quick to rectify each situation, where something didn’t fit, or even down to a scuff mark on a pair of new shoes.
They promptly returned a new pair, as they have done so, with any other order. I think the 110% store credit, is FANTASTIC!! Even Saturday deliveries, is a genius concept! Especially if you know you’ve been invited out for an evening, and you’ve other commitments, which see you unable to go shopping. You get home, and your parcel has been delivered.
I recommend The Iconic, to anyone, and everyone! My whole family uses this app, and I can personally tell you. That there isn’t a day that goes by, that someone hasn’t ordered an item/s from the online store, and we’ve not had any problems. Even our delivery man knows us, and where to place our packages, when delivered, early in the morning.

Trust me. You will NOT be disappointed!

Thank you to the whole team whom put in all the effort, in seeing we get our orders on time, and too, the pricing! You will not be disappointed.

sweetchilliphil ,

Solid app, but could do with some small improvements

In general, I’ve always had a very smooth experience using the app. It runs really efficiently, the UI feels clear and concise, I don’t think I’ve ever run into a major app crashing bug during my shops.

Minor gripes include losing my search every so often between tabs and a faster way to go back after diving in deep into the UI after a while (item, suggested item, brand, item etc). It’d be nice if there was a faster way to jump back to search perhaps?

One last thing, I’m sure SOMEone has asked, but I would love a dark mode (your UI guy may or may not have groaned) but I would at least love the option to just switch off those whites during a late night shop. Every month I kinda search around the app to see if I can find the option or a beta test while being blinded by the white background. It’s probably off brand, so it may never happen, but if there’s a poll going on I want to make sure my vote gets in!

App Privacy

The developer, THE ICONIC (Internet Services Australia 1 Pty Limited), indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers
  • Usage Data
  • Diagnostics
  • Other Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Identifiers
  • Usage Data
  • Diagnostics
  • Other Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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