Seamless shopping, at your fingertips. With 300,000+ products across women's, men's and kids' fashion, footwear, accessories, beauty, sportswear, kidswear and homewares, THE ICONIC app is your one-stop fashion and lifestyle destination. Shop thousands of leading brands, from global names like Nike, adidas and Levi's to local favourites like CAMILLA AND MARC, Bassike, St. Agni and Christopher Esber, with FAST shipping, FREE returns and 3-hour delivery in Sydney. Plus, you'll also unlock personalised offers, curated edits, wishlist alerts and other special features — only on the app.
THE HOME OF FASHION AND LIFESTYLE
Explore the brands you love, discover what's new, and shop it all with ease in the app. Enjoy new arrivals and shopping inspiration in one feed, along with personalised offers, seamless checkout, real-time order tracking and more — all at your fingertips.
THOUSANDS OF BRANDS, ALL IN ONE PLACE
From global names to local favourites, shop an unmatched range of women's, men's and kids' fashion, along with sport, beauty and lifestyle brands. Discover luxury designers, cult-loved labels, emerging names and more.
TAILORED FOR YOU
Unlock personalised offers, loyalty exclusives, app-only deals and more on the 'For You' page — all chosen just for you. Plus, explore the brands you love, the styles you've been eyeing and the trends worth knowing with curated edits, tailored to your taste.
FAMOUS FOR FAST
Need it sooner? We've got you. More than half of our orders arrive within 48 hours, with easy order and returns tracking in the app every step of the way.
YOUR LOYALTY, REWARDED
Your perks, in one place. Earn ICONS on every order and watch your Status Level climb in the dashboard. From your progress to your rewards, everything is easy to track so you can see what's unlocked and what's coming next.
WISHLIST ALERTS
Never lose the perfect find again. Turn on push notifications to get notified when your saved favourites drop in price or come back in stock. It's the easiest way to stay in the loop on the pieces you've been eyeing — and add them to bag when the moment is right.
This app is not easier or more user friendly to me than the website itself. You have to wonder if the app designers understand the needs of fashion shoppers. For example: you can only look at one item at a time then you must click back to your original search. On the website you can leave multiple pages open so you can more closely compare the short list of favourites before committing. Clicking in and out of a Wishlist one at a time is not the same. And another serious issue: should you find an item that sparks your interest and you wish to divert into a quick look through all the other items available from the same brand, your original search is lost! You can’t just reverse back into your original search and must rebuild the parameters of your search from the start. Very frustrating and makes me wonder if the app developer has ever really shopped for fashion online.
Iconic is one of my go to stores, love ‘em
PandaMonium#1
Iconic is one of the most best shopping experiences around, the percentage discounts on products are the main draw card. I can’t go to a polo store and get a percentage off anything, but Iconic throw 20-30 % off on products like it’s Christmas. I’m blown away I have a small collection of some of the nicest things I could ever want and have wanted all thanks to the % off and the ability to use Afterpay. It feels amazing for an average poor bloke like me to be given the opportunity to raise my sights to the nicer things in life. Thank you Iconic for bringing a some prestige into my life. Love my new Guess “Phoenix” wrist watch, catches people’s eye. Iconic is second to none in my opinion. I even put someone onto your store today because it was the right thing to do, he’s eyes lit up when he saw my get up. So I said shop at Iconic you’ll take yourself to the next level with ease. He grateful for the plug and thanked me profusely. What can I say, good deeds need promotion. ✌🏼
NOTHING, OR NO COMPANY, COMES CLOSE TO THE ICONIC 👌🏻
Kirty1974
I have had nothing but the best experience/s when dealing with The Iconic. There have been a few occasions, where something may have been amiss, but the Iconic were quick to rectify each situation, where something didn’t fit, or even down to a scuff mark on a pair of new shoes.They promptly returned a new pair, as they have done so, with any other order. I think the 110% store credit, is FANTASTIC!! Even Saturday deliveries, is a genius concept! Especially if you know you’ve been invited out for an evening, and you’ve other commitments, which see you unable to go shopping. You get home, and your parcel has been delivered.I recommend The Iconic, to anyone, and everyone! My whole family uses this app, and I can personally tell you. That there isn’t a day that goes by, that someone hasn’t ordered an item/s from the online store, and we’ve not had any problems. Even our delivery man knows us, and where to place our packages, when delivered, early in the morning.HIGHLY RECOMMEND 🤞🏻💯👌🏻Trust me. You will NOT be disappointed!Thank you to the whole team whom put in all the effort, in seeing we get our orders on time, and too, the pricing! You will not be disappointed.
Horrific Customer Service
Elissa E
The Iconic customer service chat bot is by far the worst automatic response interface I HAVE EVER experienced. There is no mechanism for directly speaking to an actual person and the suggested prompts never logically align with the request or key words. It is infuriating - but it gets exponentially worse. Once I was able to speak with some one via email not real time they did not answer any of my simple questions or call me as I requested. My issue was that I through no fault of my own was sent the incorrect parcel and did not receive any of the items i ordered and paid for. The solution proposed by Iconic was for me to go through their return item process (again timely and no appropriate prompt options for my situation) and that i would have to send the incorrect items back BEFORE i would receive a refund and that it would take at least 10 days! I have had similar situations with other fashion retailers and was not met with this much poor communication, clunky procedures and lack of regard for customers. BITTERLY DISAPPOINTED lift your game Iconic- judging by the numerous complaints online many others have had the same experience.
Enhancements, bug fixes and performance improvements to keep your app experience running smoothly.
Questions? Comments? We love hearing from you - share your thoughts in a review. And why not let a friend know about THE ICONIC app too!
Version 4.209.0
The developer, Internet Services Australia 1 Pty Limited, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Identifiers
Usage Data
Diagnostics
Other Data
Data Linked to You
The following data may be collected and linked to your identity:
Purchases
Financial Info
Contact Info
User Content
Identifiers
Usage Data
Diagnostics
Other Data
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Contact Info
Identifiers
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
