$20 Off Your First Order. Exclusive Offer For New Customers. Use the code BEICONIC to save on your first purchase over $99*. Happy shopping!


Shop the latest in fashion from over 700 top brands, with over 200 NEW products online daily.

With FREE Shipping*, FREE Returns and 3 Hour delivery available in Sydney, there’s no better way to shop Women’s and Men’s clothing, shoes, dresses, accessories and sportswear than on THE ICONIC fashion shopping app.

Awarded "Online Store Of the Year" winner at the 2021 Inside Retail awards, with great feedback from customers.

"This Iconic app is a great fashion shopping app - scrolling through the catalog is so much faster than previous versions and faster than other shopping apps. Layout is intuitive. Graphics look great. Great range of dresses, tops, heels, boots and more. Sets the standard for all other shopping apps. Love it!!"

With THE ICONIC app on your iPhone and iPad, you can:

Discover daily New Arrivals from over 700 leading fashion and sports brands. Find exactly what you need in an instant with easy refinements by brand, category, size, colour and price.

In addition to multiple refinements, find the products most relevant to you with simple sorting by popularity, price and brand.

Discover products easily by swiping from one category to another.

Enjoy full screen, high definition images to see product features clearly.

Be the first to access our sales, special offers and exclusive content through push notifications.

Access the shop, your shopping bag, your wishlist and your account details in one simple tap using our improved navigation.

Seamlessly sync and save your account, shopping bag and wishlist to pick up where you left off across desktop, mobile and tablet devices. Just make sure you're logged in.

Complete your order with a range of fast and easy payment methods, including credit card, debit card, and store credit vouchers.

For more information visit our website at or

For support contact THE ICONIC:

What’s New

Version 4.120.1

New updates keep your app experience running smoothly.

We've updated our product page and checkout to offer a gift with purchase when you shop Beauty

Questions? Comments? We love hearing from you – share your thoughts in a review. Don't forget to tell your friends about THE ICONIC app too!

Ratings and Reviews

4.9 out of 5
90K Ratings

90K Ratings

Kirty1974 ,


I have had nothing but the best experience/s when dealing with The Iconic. There have been a few occasions, where something may have been amiss, but the Iconic were quick to rectify each situation, where something didn’t fit, or even down to a scuff mark on a pair of new shoes.
They promptly returned a new pair, as they have done so, with any other order. I think the 110% store credit, is FANTASTIC!! Even Saturday deliveries, is a genius concept! Especially if you know you’ve been invited out for an evening, and you’ve other commitments, which see you unable to go shopping. You get home, and your parcel has been delivered.
I recommend The Iconic, to anyone, and everyone! My whole family uses this app, and I can personally tell you. That there isn’t a day that goes by, that someone hasn’t ordered an item/s from the online store, and we’ve not had any problems. Even our delivery man knows us, and where to place our packages, when delivered, early in the morning.

Trust me. You will NOT be disappointed!

Thank you to the whole team whom put in all the effort, in seeing we get our orders on time, and too, the pricing! You will not be disappointed.

DontStopThinkingAboutTomorrow ,

Website is more flexible for a mad shopper

This app is not easier or more user friendly to me than the website itself. You have to wonder if the app designers understand the needs of fashion shoppers.
For example: you can only look at one item at a time then you must click back to your original search. On the website you can leave multiple pages open so you can more closely compare the short list of favourites before committing. Clicking in and out of a Wishlist one at a time is not the same.
And another serious issue: should you find an item that sparks your interest and you wish to divert into a quick look through all the other items available from the same brand, your original search is lost! You can’t just reverse back into your original search and must rebuild the parameters of your search from the start. Very frustrating and makes me wonder if the app developer has ever really shopped for fashion online.

rosekerr ,

Plus curve women’s knitwear

I’ve noticed that the description just doesn’t give any relevant information about important issues like fit and is causing me to buy items and then need to return them because they look awful. I purchased a blue long knitted cardigan the pockets were past my hips and the sleeves were just as long. I will be sending those back to you. This is my third purchase straight where I’ve had to return everything I bought. I don’t know why you fixed something that wasn’t broken as now you’ve broken it. If this next purchase needs to be all sent back you’ve lost a customer; my daughter has already dumped you for the same reason. I know you offer easy returns but as a disabled person taking things back to the nearest post office is a day job. Surely it’s not too much to ask for the amount of details you used to provide. One more petty annoying point fabrication does absolutely nothing please just say what it’s made of!

App Privacy

The developer, THE ICONIC (Internet Services Australia 1 Pty Limited), indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers
  • Usage Data
  • Diagnostics
  • Other Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Identifiers
  • Usage Data
  • Diagnostics
  • Other Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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