My trusted, confidant, conversant, heart-to-heart, beloved holiday — where did you go? I only looked down to play a few rounds of games. How is it that the moment I looked up, you were gone? You promised you'd stay with me for a long, long time. So how did the autumn wind carry you off — and drop me at my desk instead? I searched for ages. I went through my photo album, my chat history, my calendar, and finally I found the one little message you left behind — "Stop asking where I went... just let Happy Match v1.162 keep you company instead!" 【Happy Card Album】The Maple Leaf Train Journey has departed! Oct 19 – Nov 15. Come collect all the limited-edition cards, chase the autumn colors mile after mile, and unlock the fall surprises waiting along the route! 【Vine Reskin】Big Vine is dressed up again! Oct 8 – Oct 21. The golden-autumn vine makes its grand re-entry, wrapped in a riot of fall colors — warm, cozy vibes all around! 【Happy Match-Up】Open blind boxes, collect fragments, then match 'em up! Oct 19 – Oct 25. Come play Match-Up and double the fun~ Plus loads of surprise rewards waiting to be collected! 【Autumn Recollections】One gust of autumn wind, and Laimeng is off again! Oct 19 – Nov 1. Come wander into the autumn scenery with Laimeng and pick up the scattered little memories along the way~ And the treasure chests on the route... well, those are all yours, of course! 【Happy Top Scholar】The nerve-racking quiz event is back for a limited time! Oct 28 – Nov 1. Who will take the village's Quiz Champion throne? Come give it a try and you'll find out! 【Brand-New Levels】 The boss said: "This time, I need you to put extra, extra, extra care into the levels. The new ones have to be simple yet clever — clever yet full of surprises — and on top of the surprises, they need a little something-something. You know what I mean?" I said: "Relax. I'll make you happy, I'll be happy, and everyone will be happy." So after doing a bit of this, a bit of that, and then that-and-this-and-vice-versa, I finally whipped up these levels that make you happy just looking at them! 【Post for Gifts】 Open Weibo, Douyin, or Xiaohongshu, post with the hashtag #今天也开心消消乐了#, share a screenshot of this update's copy, and @HappyMatch (the official Douyin account is @开心消消乐官号). 10 lucky chosen ones per platform will be randomly drawn to receive an Unlimited Energy Mega Pack!

My trusted, confidant, conversant, heart-to-heart, beloved holiday — where did you go? I only looked down to play a few rounds of games. How is it that the moment I looked up, you were gone? You promised you'd stay with me for a long, long time. So how did the autumn wind carry you off — and drop me at my desk instead? I searched for ages. I went through my photo album, my chat history, my calendar, and finally I found the one little message you left behind — "Stop asking where I went... just let Happy Match v1.162 keep you company instead!" 【Happy Card Album】The Maple Leaf Train Journey has departed! Oct 19 – Nov 15. Come collect all the limited-edition cards, chase the autumn colors mile after mile, and unlock the fall surprises waiting along the route! 【Vine Reskin】Big Vine is dressed up again! Oct 8 – Oct 21. The golden-autumn vine makes its grand re-entry, wrapped in a riot of fall colors — warm, cozy vibes all around! 【Happy Match-Up】Open blind boxes, collect fragments, then match 'em up! Oct 19 – Oct 25. Come play Match-Up and double the fun~ Plus loads of surprise rewards waiting to be collected! 【Autumn Recollections】One gust of autumn wind, and Laimeng is off again! Oct 19 – Nov 1. Come wander into the autumn scenery with Laimeng and pick up the scattered little memories along the way~ And the treasure chests on the route... well, those are all yours, of course! 【Happy Top Scholar】The nerve-racking quiz event is back for a limited time! Oct 28 – Nov 1. Who will take the village's Quiz Champion throne? Come give it a try and you'll find out! 【Brand-New Levels】 The boss said: "This time, I need you to put extra, extra, extra care into the levels. The new ones have to be simple yet clever — clever yet full of surprises — and on top of the surprises, they need a little something-something. You know what I mean?" I said: "Relax. I'll make you happy, I'll be happy, and everyone will be happy." So after doing a bit of this, a bit of that, and then that-and-this-and-vice-versa, I finally whipped up these levels that make you happy just looking at them! 【Post for Gifts】 Open Weibo, Douyin, or Xiaohongshu, post with the hashtag #今天也开心消消乐了#, share a screenshot of this update's copy, and @HappyMatch (the official Douyin account is @开心消消乐官号). 10 lucky chosen ones per platform will be randomly drawn to receive an Unlimited Energy Mega Pack!

My trusted, confidant, conversant, heart-to-heart, beloved holiday — where did you go? I only looked down to play a few rounds of games. How is it that the moment I looked up, you were gone? You promised you'd stay with me for a long, long time. So how did the autumn wind carry you off — and drop me at my desk instead? I searched for ages. I went through my photo album, my chat history, my calendar, and finally I found the one little message you left behind — "Stop asking where I went... just let Happy Match v1.162 keep you company instead!" 【Happy Card Album】The Maple Leaf Train Journey has departed! Oct 19 – Nov 15. Come collect all the limited-edition cards, chase the autumn colors mile after mile, and unlock the fall surprises waiting along the route! 【Vine Reskin】Big Vine is dressed up again! Oct 8 – Oct 21. The golden-autumn vine makes its grand re-entry, wrapped in a riot of fall colors — warm, cozy vibes all around! 【Happy Match-Up】Open blind boxes, collect fragments, then match 'em up! Oct 19 – Oct 25. Come play Match-Up and double the fun~ Plus loads of surprise rewards waiting to be collected! 【Autumn Recollections】One gust of autumn wind, and Laimeng is off again! Oct 19 – Nov 1. Come wander into the autumn scenery with Laimeng and pick up the scattered little memories along the way~ And the treasure chests on the route... well, those are all yours, of course! 【Happy Top Scholar】The nerve-racking quiz event is back for a limited time! Oct 28 – Nov 1. Who will take the village's Quiz Champion throne? Come give it a try and you'll find out! 【Brand-New Levels】 The boss said: "This time, I need you to put extra, extra, extra care into the levels. The new ones have to be simple yet clever — clever yet full of surprises — and on top of the surprises, they need a little something-something. You know what I mean?" I said: "Relax. I'll make you happy, I'll be happy, and everyone will be happy." So after doing a bit of this, a bit of that, and then that-and-this-and-vice-versa, I finally whipped up these levels that make you happy just looking at them! 【Post for Gifts】 Open Weibo, Douyin, or Xiaohongshu, post with the hashtag #今天也开心消消乐了#, share a screenshot of this update's copy, and @HappyMatch (the official Douyin account is @开心消消乐官号). 10 lucky chosen ones per platform will be randomly drawn to receive an Unlimited Energy Mega Pack!

[Original] Meow! Meow meow! Meow meow meow meow meow meow meow! Meow meow meow meow meow meow meow (woof woof woof woof), meow meow meow meow meow meow meow meow meow meow meow! Meow meow meow meow meow meow meow meow meow meow, meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow (woof woof woof woof woof woof woof woof woof)— (N meows and woofs omitted here—please see the translation!) [Translation] Human! Hello! I’m a brand-new little villager! My friends and I (and this doggo too) can finally tackle levels together with all of you! To become members of Happy Village, we all had to go through round after round of testing by the programmers (and this doggo passed with flying colors too!)—we had to master the basics of matching and be physically fit enough to carry special effects around! (You forgot to mention one thing! The most, most, most, most important thing is that we all had to pass a strict looks test. Only the cutest can qualify as little villagers’ companions~) Oh, right! The programmers said our official name is Tiny Cuddle Pals~ Come pick us up and bring us home to the village in Happy Match v1.161! From now on, we’ll be by your side for all your level-clearing adventures! (This doggo can’t wait either!) 1. [Farm Harvest Season] September 7–October 17: Autumn is in full swing on the farm, and the harvest celebration is officially underway! Come collect all the limited-edition cards and experience the lively farm life together! 2. [Happy Farm Fun] September 7–13: Happy Farm Fun is officially live! Clear levels to earn entry tickets, then tap your way to unlock new farm challenges and see how far you can go! 3. [Turning Memories into Songs] September 28–October 7: Our collaboration with NetEase Cloud Music is here! Let’s rediscover wonderful memories together through familiar melodies~ 4. [Delicious Merge] September 14–October 5: Your favorite “Delicious Merge” is here! Just in time for the Mid-Autumn Festival, limited-edition mooncake tiles and a surprise Mid-Autumn-themed NPC will make their debut~ Come tap away and merge up a huuuuuuuuuuuuuuuuge amount of happiness together! 5. [Tiny Cuddle Pals] New friends have joined the village! Starting September 20, Tiny Cuddle Pals will arrive with heartwarming companionship, along with new characters and outfits~ Bring your pal along on your level-clearing adventures and unlock your own special moments together~ 6. [Brand-New Levels] The boss said, “The levels this time need extra care—care, and even more care. The new levels need to be simple yet clever, clever yet full of surprises, and beyond all those surprises, they also need a little… well, you know… that thing. You get me, right?” I said, “Don’t worry. I’ll make you happy, make myself happy, and make everyone happy.” After doing this, then that, then this and that in a whirlwind of tinkering, I finally created these levels that will make you happy the moment you see them! 7. [Post to Win Rewards] Open Weibo, Douyin, or Xiaohongshu, use the hashtag #今天也开心消消乐了#, post a screenshot of this update copy, and tag @开心消消乐 (official Douyin account: @开心消消乐官号). Ten lucky winners will be randomly selected on each platform to receive an Unlimited Energy Gift Pack!

Once again, Qixi arrives beneath the shining Milky Way, And sweetness can be felt everywhere! Colorful gems pave the Magpie Bridge, Bringing romance online on Qixi night! Surprises are hidden in the event copy, And the finished plan is full of clever ideas! Sweet treats are hidden in the words for you to find, And surprises in the plan are waiting to be unlocked! All that’s left is for the villagers to discover them, As we join you on carefree level-clearing adventures. Even my girlfriend says it’s a brilliant idea! A friendly reminder... Anipop Version 1.160 is here! The sweet Qixi Plan is now live and waiting for you! Jungle Adventure: August 24–September 7. Set off on an adventure with Lemon! Venture deep into the jungle, clear away the layers of mist, and embark on an extraordinary journey. And the treasure chest rewards you find along the way... are all yours, of course! Little Buddy: A new friend has arrived in the village! Starting August 10, Little Buddy will make its heartwarming debut. Bring your buddy along on your level-clearing adventures and unlock special moments of companionship just for the two of you! Let’s Go to the Beach: August 10–September 6. Beach vacation season is here! Collect all the limited-edition cards, check in at beautiful beach destinations, and enjoy plenty of delightful summer surprises! Brand-New Levels: The boss said, “We need to put extra, extra, extra care into these levels. The new levels need to be easy yet clever, clever yet full of surprises, and beyond those surprises, they also need a little bit of... you know, that special something. You know what I mean, right?” I said, “Don’t worry. I’ll make sure you’re happy, I’m happy, and everyone is happy.” After doing a little of this, then a little of that, followed by a whole lot more of this and that, I finally created these levels that will make you happy the moment you see them! Post to Win Prizes: Open Weibo, Douyin, or Xiaohongshu, post a screenshot of this update announcement with the hashtag #今天也开心消消乐了#, and tag @开心消消乐. On Douyin, please tag the official account @开心消消乐官号. Ten lucky players will be randomly selected on each platform to receive an Unlimited Energy Gift Pack!

Qixi returns, the Milky Way ablaze,Sweetness fills the air these days!Seven-colored gems pave the Magpie Bridge,Romance goes live this starlit eve!Write down the plan, surprises await,Complete each task with clever grace!Sweetness hidden in every line,Delights within, for you to find!Just waiting for villagers to seek,Adventuring alongside you, carefree and sweet,Even your girlfriend cheers—"What a treat!"A friendly reminder......Happy Match Match version 1.160—the Qixi Plan sweetly goes live. Come play!

Village Chief!!! You’re supposed to be staying on the vines!!! Why did you run off to Shanxi again!!!!! Okay, fine. I’ll set off right away and keep searching for you in Shanxi! Let me make some proper preparations first— Mm-hmm, gotta save this food guide! Hehe, and I definitely need to memorize this check-in route~ Whoa, this intangible cultural heritage experience is a must! Wait a second… what was I going to Shanxi for again? Never mind! The world is so big, so I’ll head into Anipop Version 1.159 first and take a look around Shanxi! [Mystery Journey in Jin] What? There’s news about the Village Chief again? From July 13 to July 18, follow the Village Chief’s clues and take a virtual trip through Shanxi, beginning a journey of intangible cultural heritage and museum culture~ Tons of physical merch and limited-edition level flowers are waiting for you! [Joyful Trip to Shanxi] From July 13 to August 9, a Shanxi travel card-collecting event full of surprises is coming to the Elimination Festival! Collect cards while touring Shanxi, and discover all its delicious food, fun activities, and beautiful sights. Come experience the cultural charm of this thousand-year-old ancient city together! [Yummy Merge] From July 13 to August 2, your favorite “Yummy Merge” is back! This time, Shanxi specialty dishes and limited NPCs will make surprise appearances~ Come move your fingers and merge your way to huuuuuuuuuuuuge happiness! [Brand-New Levels] The boss said, “We need to put extra, extra, extra effort into these levels. The new levels must be simple yet clever, clever yet surprising, and beyond the surprises, they also need to let players feel the cultural charm of Shanxi. Can you do it?” I said, “Don’t worry. There’s way too much good stuff this time that’s worthy of being shown on stage. Just watch me handle it perfectly!” So after doing this, then that, then this and that again in a flurry of operations, I finally created these levels that make you feel like you’re truly traveling in Shanxi the moment you see them! [Post to Win Gifts] Open Weibo, Douyin, or Xiaohongshu, use the hashtag #StillPlayingAnipopToday#, post a screenshot of this update copy, and tag @开心消消乐. On Douyin, please tag the official account @开心消消乐官号. We’ll randomly choose 10 lucky winners from each platform to receive an unlimited energy gift pack!

Wake up! You’re already a fully grown working adult! You don’t get summer vacation anymore! But I accidentally discovered that adults actually have their own *** way of “having a summer vacation.” Here’s how it works: first enter *** , then complete the *** tasks, and then you can *** your summer vacation! What? You can’t read it clearly? It’s pixelated? Maybe your version is too old. Come on, go update *Anipop* to Version 1.158 first, then come back and see if the text above displays properly~ 1. [Party Merge] The sound wave is here, and the dance floor is open~ A brand-new merge challenge is available for a limited time! From June 15 to June 21, join the happy party and win brand-new level flowers! 2. [Jungle Treasure Hunt] Set off on an adventure with Laimeng, step deep into the jungle, and clear away the layers of mist~ The treasure chest rewards along the way... are all yours, of course! 3. [Happy Match-Up] From June 29 to July 3, open blind boxes, collect fragments, then match them up to double the fun~ Tons of surprise rewards are waiting for you to collect! 4. [Clear Levels to Win Ice Cream] What’s a summer level-clearing spree without ice cream to cheer you on? During the event, challenge levels and clear them with ease to get refreshing ice cream delivered right to your door! One sweet, icy bite, and a joyful journey through every level~ 5. [Brand-New Optimization] Game items are getting a fresh new look! Enjoy a fully upgraded visual experience—bigger and clearer than ever! 6. [Brand-New Levels] The boss said, “This time, the levels need extra care, care, and even more care. The new levels should be simple yet clever, clever yet surprising, and on top of the surprises, they should also have that early-summer sense of ease. You know what I mean by ease, right?” I said, “Don’t worry. It’s just summer, right? Just a sense of ease, right? Watch me nail it!” So after doing this, then that, and then this and that again, I finally created these levels that make you feel summer the moment you see them! 7. [Post to Win Gifts] Open Weibo, Douyin, or Xiaohongshu, post a screenshot of this update copy with the hashtag #今天也开心消消乐了#, and tag @开心消消乐 — on Douyin, the official account is @开心消消乐官号. On each platform, 10 lucky winners will be randomly selected to receive an Unlimited Energy Gift Pack!

Guys, I’m totally done for… I just got sent home from the office by my boss!Here’s the story:I planned to just laze around and relax during the May Day holiday, but I accidentally opened Happy Match!And then… I just kept matching away nonstop, totally lost track of time, and before I knew it, the holiday was over.I dragged myself to work this morning with massive dark circles, and my boss saw right through me. I had to tell him the truth.Then he slapped his thigh and said: “A game designer playing Happy Match is basically overtime work! Say no more — I’ll count it all as overtime pay! And give you two extra days off! Get out of here and rest right now!”Sigh… I didn’t even get to sit down for five minutes before I was kicked out. But don’t worry, guys —Happy Match Version 1.157 is officially live right after the holiday!Alright, I’m home and off to catch up on sleep — you go ahead and play! 【Delicious Merge Mania】May 11 – June 1Your all-time favorite Delicious Merge is back! Merge to make huge, huge, HUGE happiness! 【Let’s Go Camping, Buddies!】June 1 – June 7Gather your family and friends, and go camping in Happy Match! Take home in-game props and an all-new avatar frame! 【Brand-New Levels】My boss said: “These new levels need extra, extra, extra love. They should be simple but clever, clever but full of surprises, and… you know the vibe, right?”I said: “Relax, I’ll make sure you’re happy, I’m happy, and everyone’s happy!”After tweaking them back and forth, I finally made these levels that’ll put a smile on anyone who plays them! 【Post & Win Rewards】Share a screenshot of this update on Weibo, Douyin or Xiaohongshu with the hashtag #HappyMatchingToday and tag @开心消消乐 (Douyin official: @开心消消乐官号).We’ll pick 10 lucky players on each platform to win an Unlimited Energy Pack!

Finally fixed it! Hello? Hello???Can you hear me? It’s me, your Village Chief!!! At last I can talk to you all! And I have to say —Twelve years have passed! Thank you for never giving up on finding me!The truth is…The wind rustling through the vines, the swipes and taps on the screen, and every “Great”, “Amazing” and “Unbelievable”…I have heard every sound that brings you closer to me. So this time, I want you to close your eyes.In the 1.156 12th Anniversary update of Happy Match, let your ears follow the footsteps of our journey together.I’m right here, still waiting for you. — A voice suddenly comes over a loudspeaker hanging on the vines Anniversary MemoriesThe Happy Village Spring Inspiration Music Festival is here! From April 7 to April 26, compose your own 12th Anniversary theme song and check out your exclusive anniversary memories! Melody MergeFragrance and notes intertwine in a brand-new limited-time merge challenge! From April 13 to April 19, join this garden concert and win tons of anniversary rewards! Play On, Friends!Bring your family and gather your friends! From April 20 to April 26, play along in Happy Match and take home in-game props plus an all-new avatar frame! Brand-New LevelsMy boss said: “These new levels need extra care. They should be simple but clever, clever but surprising, and with that little extra spark—you know what I mean?”I said: “Don’t worry. I’ll make sure you’re happy, I’m happy, and everyone’s happy!”After lots of tweaks and polishing, I’ve finally made these levels that put a smile on anyone who plays them! Post & Win GiftsOpen Weibo, Douyin or Xiaohongshu. Share a screenshot of this update with the hashtag #HappyMatchToday, tag @开心消消乐 (Douyin: @开心消消乐官号), and 10 lucky users on each platform will win a big Unlimited Energy pack!

The Spring Festival holiday is finally here! Happy New Year everyone!!! The sound of firecrackers going off everywhere! Crackling and popping! It sounds exactly like the sound of me typing away at work! Okay, let's face reality. Playing dumb won't get us another holiday. But—Happy Match 1.155 is really here! It's real, it's really real! 1. [Camping, Friends!] Spring is coming! Let's go camping! Call your family and friends, invite your besties, and come camping in Happy Match from March 23rd to March 29th. Get a free set of rewards and a brand new avatar frame! 2. [Block Elimination] Blocks form rows, disappear with a touch! Starting March 23rd, quickly complete levels to collect blocks, and use your "obsessive-compulsive disorder" to get tons of rewards! 3. [Coin Carnival Day] Limited-time coin carnival! Lots of benefits, free items! March 30th-31st, join the Gold Coin Carnival! 4. [New Levels] The boss said, "This time, we need to put in extra effort, extra care, and extra dedication! The new levels need to be simple yet ingenious, ingenious yet surprising, and on top of that surprise, there needs to be something... you know what I mean?" I said, "Don't worry, I'll definitely make you happy. If I'm happy, everyone's happy." After a series of steps, I finally created these levels that will make you happy just by looking at them! 5. [Post and Win Prizes] Open Weibo, Douyin, or Xiaohongshu, share a screenshot of this update's text with the hashtag #HappyEliminationToday# and tag @HappyElimination (the official Douyin account is @HappyEliminationOfficial). 10 lucky winners will be randomly selected from each platform to receive an unlimited energy gift pack!

Gather 'round, honorable audience! Today, we put aside the shifting winds of history to speak solely of a marvel within the Forbidden City... Allow me, your humble Game Planner, to adopt this theatrical tone to recount a tale or two regarding the harem of Empresses in the Palace! It is said that as the year ends in the Forbidden City, heavy snow weighs down the eaves, and frost settles upon the brows of the noble ladies in every palace. Suddenly, Divine Beasts from the Anipop Village tear through the sky! These furry immortals practice no magic, yet possess three mystic powers: First, ears to hear hidden sighs; Second, tails to sweep away accumulated grievances; Third, claws to shatter the prisons of the heart. As the poem goes: Deep in the palace, locked in heavy sorrow, Furry claws push open the vermilion gate. If you ask what magic saves the day, Behold... Anipop Version 1.154: The Lunar New Year x Empresses in the Palace Collaboration! — Penned by the Game Planner, at his desk, 1:15:40 AM on the deep night of February 6, 2026! Update Details 1. [The Mystery of Zhen Huan] Feb 9 – Feb 14 Anipop Squad, assemble! Embark on a time-traveling adventure to the world of Empresses in the Palace! Let's work together to reverse the tragic endings and celebrate a Happy! Lunar! New! Year! with the noble ladies! 2. [Joyous Palace Celebration] Feb 13 – Feb 23 Collect plum blossoms, watch performances, and blast through levels with Huan Huan (Zhen Huan)! Collect fragments to complete puzzles—limited-edition decorations and gifts are waiting for you! 3. [The Perfect Musician] Notes dance at your fingertips, playing a symphony of winning streaks! Starting Feb 13, join the Idol Frog in a streak challenge to win bountiful rewards! 4. [Happy Shake] Feb 16 – Feb 22 Clear levels to collect dice and shake them for good fortune in the New Year! Limited-time rewards are ready and waiting for you to claim! 5. [Delicious Synthesis] Feb 23 – Mar 16 When Empresses in the Palace meets culinary merging, a brand-new synthesis challenge begins! Participate to win massive physical prizes, unlock limited ingredients, and discover mysterious gameplay. This time, orders are flooding in—get ready to rake in the Ingots! 6. [Brand New Levels] The Boss said: "You need to put your heart, soul, and extra heart into these levels. This is the Lunar New Year update! They need to be simple yet ingenious, ingenious yet surprising, and beyond the surprise, they need a bit of... that thing. You know, that specific 'New Year Vibe'. Do you get it?" I said: "Got it. Totally got it." After a flurry of doing this, that, and a bit of the other, I finally cooked up these levels bursting with New Year flavor! 7. [Post for Gifts] Open Weibo, Douyin, or Xiaohongshu (RED). Use the hashtags #HappyJoyousYear and #AnipopZhenHuanCollaboration, post a screenshot of this update text, and @Anipop (Douyin official account: @KaixinXiaoxiaoleGuanhao). We will randomly select 10 "Chosen Ones" across platforms to receive an Infinite Energy Gift Pack!

Reading this is like meeting in person. It’s me, your Game Planner. I glanced at the calendar—this must be the hardest stretch of the year to get through, right? All the exhaustion has piled up to its peak, and every expectation points in one direction: "Home." I know you are all looking forward to that grand Spring Festival version. Don't worry, that version is truly amazing; we’ve hidden our very best, "bottom-of-the-box" surprises inside it. But today’s version is dedicated to "Now." It is for you, still silently persevering at your desk, and for you, traveling alone through the depths of winter. I didn't want your time in this vacuum before the holidays to be filled only with anxiety and busyness. So, in this new version, I’ve tuned the pacing of the levels to flow like a soothing prose poem—unhurried and calm. I’ve tuned the special effects to sound crisper and more melodious, hoping they might even drown out the sound of your typing. It may not be the rowdiest update, but it is certainly the one that understands you best. Shall we make a pact? In the outside world, you overcome obstacles and wrap up the year; inside your phone screen, I will guard this small, green safe haven for you. Version 1.153—tap to update. I’ll be here on the vine, counting down the days with you. Update Highlights 1. [Fishing Master] Pass levels to collect bait and fish for rare treasures! Complete the collection index to win big prizes. You might even trigger random mysterious events that deliver a massive stroke of luck—this time, you are the "Fishing Master" of Happy Village! 2. [Championship of Kings] From Jan 26th to Feb 1st, a new round of the Championship is coming in hot! Villagers who make the leaderboard can win super cute physical prizes! 3. [Gold Coin Carnival] Limited-time Gold Coin frenzy! Tons of benefits and free items! From Jan 30th to Jan 31st, the Gold Coin Carnival is waiting for you to join the party! 4. [All-New Levels] The Boss said: "You need to put extra, extra, extra heart into these levels. These are the New Year levels! They need to be simple yet clever, clever yet surprising, and on top of the surprises, they need a bit of... you know, that 'New Year flavor.' Do you get it?" I said: "Got it. Totally get it." So, after a flurry of doing this, adjusting that, and tweaking this, I finally crafted these new levels full of holiday spirit! 5. [Post & Win Gifts] Open Weibo, TikTok (Douyin), or Xiaohongshu (Red Note). Post a screenshot of this update text with the hashtag #HappyAnipopToday (#今天也开心消消乐了) and tag @Anipop (Douyin official account: @开心消消乐官号). We will randomly select 10 "Chosen Ones" from each platform to receive an Infinite Energy Gift Pack!

Reading this is like meeting in person. It’s me, your Game Planner. I glanced at the calendar—this must be the hardest stretch of the year to get through, right? All the exhaustion has piled up to its peak, and every expectation points in one direction: "Home." I know you are all looking forward to that grand Spring Festival version. Don't worry, that version is truly amazing; we’ve hidden our very best, "bottom-of-the-box" surprises inside it. But today’s version is dedicated to "Now." It is for you, still silently persevering at your desk, and for you, traveling alone through the depths of winter. I didn't want your time in this vacuum before the holidays to be filled only with anxiety and busyness. So, in this new version, I’ve tuned the pacing of the levels to flow like a soothing prose poem—unhurried and calm. I’ve tuned the special effects to sound crisper and more melodious, hoping they might even drown out the sound of your typing. It may not be the rowdiest update, but it is certainly the one that understands you best. Shall we make a pact? In the outside world, you overcome obstacles and wrap up the year; inside your phone screen, I will guard this small, green safe haven for you. Version 1.153—tap to update. I’ll be here on the vine, counting down the days with you. Update Highlights 1. [Fishing Master] Pass levels to collect bait and fish for rare treasures! Complete the collection index to win big prizes. You might even trigger random mysterious events that deliver a massive stroke of luck—this time, you are the "Fishing Master" of Happy Village! 2. [Championship of Kings] From Jan 26th to Feb 1st, a new round of the Championship is coming in hot! Villagers who make the leaderboard can win super cute physical prizes! 3. [Gold Coin Carnival] Limited-time Gold Coin frenzy! Tons of benefits and free items! From Jan 30th to Jan 31st, the Gold Coin Carnival is waiting for you to join the party! 4. [All-New Levels] The Boss said: "You need to put extra, extra, extra heart into these levels. These are the New Year levels! They need to be simple yet clever, clever yet surprising, and on top of the surprises, they need a bit of... you know, that 'New Year flavor.' Do you get it?" I said: "Got it. Totally get it." So, after a flurry of doing this, adjusting that, and tweaking this, I finally crafted these new levels full of holiday spirit! 5. [Post & Win Gifts] Open Weibo, TikTok (Douyin), or Xiaohongshu (Red Note). Post a screenshot of this update text with the hashtag #HappyAnipopToday (#今天也开心消消乐了) and tag @Anipop (Douyin official account: @开心消消乐官号). We will randomly select 10 "Chosen Ones" from each platform to receive an Infinite Energy Gift Pack!

这篇文案使用了非常典型的“废话文学”和幽默自嘲的口吻，如果直接直译会失去很多趣味。 为了保留原文的“梗”和风趣感，我为你提供了两个版本的翻译： 版本一：地道幽默风 (Native & Fun) 这个版本注重保留原文的“废话文学”语感和幽默调性，读起来更像是一个有趣的社交媒体帖子。 By the time you read this copy, I should have already... Finished writing this copy. Actually, writing copy is pretty easy to understand; it mainly involves, well, writing a copy. So, regarding the current situation, let me just say a few words. The situation is just as it is. I'm sure you already understand. Maybe you don't understand it clearly, but that's not a big problem. Now, before my dumplings boil into mush, let me drop one last piece of nonsense: Happy Match Version 1.152 is coming soon! If you want to know what's up, just check the game and you'll know what's up. (Alright, enough said. The Winter Solstice dumplings are in my belly, can the New Year holidays be far behind?) 1. [Let's Camp, Friends!] The New Year’s Eve vibes are maxing out, and the warm bonfire is already lit! From Dec 29th to Jan 4th, 2026, call your family, grab your friends, and team up for a camping trip in Happy Match! 2. [Brand New Levels] The Boss said: "You need to put extra, extra, extra heart into these levels. These are New Year levels! They need to be simple yet ingenious, ingenious yet surprising, and on top of the surprise, they need a bit of... that thing. You know, that New Year flavor. Do you get it?" I said: "Got it, got it." After a flurry of this-and-that operations, I finally cooked up these levels that will make you look forward to 2026 the moment you see them! 3. [Post for Gifts] Open Weibo, Douyin, or Xiaohongshu. Use the hashtag #HappyMatchToday (#今天也开心消消乐了#), post a screenshot of this update copy, and tag @HappyMatch (tag @HappyMatchOfficial on Douyin). We will randomly pick 10 "Chosen Ones" across all platforms to receive an Infinite Energy Gift Pack!

The new version is here with optimized experiences! Have a blast, Villagers! 1.[Starlight Realm] Major Upgrade! A brand-new look and experience await your exploration! Rumor has it that the competition on the Max-Level Leaderboard is getting fierce... will we see your name up there? 2.[New Feature] Daily Puzzle, Double the Fun! Our all-new Widget feature is live! Add your own unique widget to your home screen now. Remember to take two minutes every day to spark some joy! 3.[Magic Rush] 1v1 Duels! Winners advance, losers bow out! Every match is a burning test of skill and willpower. PK against others to win rewards—let's go, Magic Rush! 4.[New Levels] The Boss said: "Put your heart and soul into these levels! They need to be simple yet clever, clever yet surprising, and surprising with a little bit of... you know, that thing." I said: "Rest assured. I'll make you happy, I'll be happy, and everyone will be happy." So, after a whole lot of this, that, and the other, I finally cooked up these new levels that are guaranteed to make you smile the moment you see them!

Ahhhhh, my girlfriend during the temperature drop is just too... She’s just way, way, way, way, way, way, way, way too clingy and too adorable, ahhhhhhhhhhhhh!!! She’s like a sticky, melted rice cake that I just can’t shake off, ahhhhhhhhh~ Su! Per! Clingy! When we go out, she slips her hand into my coat pocket and secretly draws circles on my palm!! Ahhhhhhhhh, it’s like a sleepy little kitten scratching at the door with its tiny paws—so cute!!! Ahhhhhhhhhhhhh!!! And she insists on squeezing both of us into the same coat!!! She says even the wind won’t be able to blow us apart then!! Ahhhhhhhhhhhhh!!! That’s just illegally cute!! Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhh!!! And!! The cutest part is!! She always presses her little hands against the back of my neck!! When she sees me shiver from the cold, she giggles triumphantly!! Ahhhhhhhhh, just like a little kid!!! So, so!! So adorable!!! So cute, so cute, so cute!!! My heart is completely melting because of her, okay, okay, okay!!!! My girlfriend is just the absolute cutest, the cutest!!!!! Cu! Test cutest ever ahhhhhhhhhhhhhhhhhhhhh!!! Ahhh, the drop in temperature is truly a gift from heaven for lovers ahhhhhhhhh~~~~~~ Gotta go now, my little rice cake is calling me again, hehe~ (happily throws a series of air punches) Oh, by the way! Happy Eliminate version 1.151 has been updated—remember to check it out~ 1. **Starlight Domain** function fully upgraded! A brand-new visual and experience awaits your exploration! The new version will be gradually released to users~ I heard the competition on the leaderboards among max-level players is heating up—will your name be on it? 2. **New Feature** – Daily Level! Double the Fun! A new widget feature is now available in the latest version! Quickly add your own unique widget to your desktop~ Remember to enjoy two minutes of happiness every day! 3. **Magic Dash** – One-on-one duels, winners advance, losers step down! Every match is a test of skill and determination! Starting November 4th, join the PK to win rewards—Magic Dash! 4. **King of the Arena** – November 24th to 30th, a new round of the King of the Arena is heating up! Villagers who make it to the leaderboard will also receive limited edition avatar frames! 5. **New Levels** – The boss said, "This time, the levels must be crafted with care, care, and more care. The new levels should be simple yet clever, clever yet surprising, and besides the surprises, there should be a little something extra, you know what I mean?" I said, "Don’t worry, I’ll make sure you’re happy, I’m happy, everyone’s happy." After some tweaking and refining, I’ve finally created these levels that are sure to bring a smile to your face the moment you see them! 6. **Post and Get Gifts** – Open Weibo, Douyin, or Xiaohongshu, use the hashtag #HappyEliminateToday, share a screenshot of this update’s content, and tag @Anipop (official Douyin account: @Anipop). 10 lucky winners from each platform will be randomly selected to receive an unlimited energy gift pack!

I sat at my workstation, my soul drifting through the holiday season. I ordered a cup of coffee to perk me up, finished it, and realized only a tenth of the day had passed. No! I needed to shift my focus, so I opened a PowerPoint presentation from before National Day. The louder I typed, the more my mind raced. The plan before me wasn't a plan; it was the memories of holiday milk tea, hairy crab, pancakes, and grilled skewers, madly attacking my weakest spot. Thankfully, I came up with the ultimate trick— Anipop version 1.150, ready for your post-holiday "happy first aid kit"! Let the crisp sound of eliminations capture our wandering thoughts! 1. [Happy Know-It-All] From October 9th to 13th, the thrilling quiz event returns for a limited time! Who will take the throne of the village know-it-all? Try it and find out! 2. [Let's Camp! Friends] From October 20th to 26th, gather your friends and family for a camping match in Match-3! 3. [Delicious Match-3] From October 27th to November 16th, your favorite delicious match-3 is here! The limited-edition autumn ingredient, persimmon, is now available. Participate in the order competition to win tons of items and even a limited-edition autumn persimmon outfit! 4. [New Level] The boss said, "We must put so much effort into this level. It needs to be simple yet clever, clever yet surprising, and surprising yet special. Do you understand?" I quickly replied, "Of course I do!" After a lot of deciphering, I finally created the perfect level the boss wanted! 5. [Post a Gift] Open Weibo, Douyin, or Xiaohongshu, hashtag #HappyCandyToday#, and post a screenshot of this update's copy along with @Anipop (the official Douyin account is @Anipop Official). Ten chosen ones will be randomly selected from each platform to receive a gift pack of unlimited energy!

"Roast duck, roast chicken, roast goose, Braised pork, braised duck, braised chicken, bacon, pine flower, tripe, dried meat, sausage, Assorted Su pancake, smoked chicken, white tripe, steamed eight-treasure pork, glutinous rice stuffed duck..." Slurp! (wipes saliva) Mid-Autumn Festival! Hehehe! Notice to all stomach departments: Mid-Autumn Festival special combat readiness activated! It's finally time to indulge in food again!! Let go of your reserve and pick up your chopsticks! The moon and your belly are round together! Happy Match 1.149 - On the night of the full moon, transform into a foodie! 1. [Chef's Canteen] From October 6th to October 9th, a special Mid-Autumn Festival event is online, with limited-time recipes waiting to be unlocked! Mooncake fillings are proliferating everywhere, what's your favorite? 2. [King of the Tournament] From September 29th to October 5th, a new round of the King of the Tournament is here! Compete on the same stage for tons of fun and become the king of the game! Collect Magic Bird Points, complete the advancement path, and receive endless surprises! 3. [Let's Camp! Friends] Mountains, rivers, lakes, and seas, friends, and love—none of these are worth letting down! From September 15th to 21st, come camping in Candy Crush! Take home a bundle of power-up rewards and a new avatar frame! 4. [New Level] The boss said, "We've put so much effort into this level. It needs to be simple yet ingenious, ingenious yet surprising, and beyond the surprises, there's that little bit—do you understand?" I said, "I understand! I absolutely understand." After a few attempts, I finally created the current level. 5. [Post a message to receive a gift] Open Weibo, Douyin, or Xiaohongshu, and post a screenshot of the updated text with the hashtag #Today is also a happy elimination game# and add @Happy Elimination (the official Douyin account is @Happy Elimination Official Account). 10 chosen ones will be randomly selected from each platform to receive a gift pack of unlimited energy!

I crafted the Magpie Bridge with exquisite craftsmanship. Even the God of Love would praise my innovative idea! Ride through the clouds to pursue romance today, drawing a sweet path to elicit a smile from your face! I cut clouds to frame the Milky Way, and love hides the stars as eggs, waiting for you to grab them! I connected ice cubes to form a heart bridge. Daughter's ingenuity? Check out this trick! A friend jokingly asks how to describe love? More than friendship? It's incredibly sweet! Happy Match 1.148 Qixi Festival update is here, sweet enough to touch your heart! 1. [Let's Camp! Friends] After the Beginning of Autumn, go camping together! Invite your friends and family to join the Camp Match 1 Camp from August 18th to 24th, and take home all the bonus items and limited-edition costumes! 2. [King's Contest] From August 25th to 31st, a new round of the King's Contest (Sweet Edition) is here! Villagers who make the final cut will also receive a limited-edition Qixi Festival avatar frame! 3. [Qixi Festival Limited-edition Level] The boss said, "We've put so much effort into this level. It needs to be simple yet ingenious, ingenious yet surprising, and beyond the surprises, it needs to have that little something. Do you understand?" I quickly replied, "I understand." After a series of thought and analysis, I finally created the boss's dream level! Hey, the most thoughtful, simple, ingenious, surprising, and romantic level will be released on August 29th. You get the idea! 4. [Post a message to receive a gift] Open Weibo, Douyin, or Xiaohongshu, and post a screenshot of the updated text with the hashtag #Today is also a happy elimination game# and add @Happy Elimination (the official Douyin account is @Happy Elimination Official Account). 10 chosen ones will be randomly selected from each platform to receive a gift pack of unlimited energy!

Suitcase set, sports suit, inflatable sofa, camper, monthly medal... Little villager, your new surroundings for Happy Elimination Festival have arrived! The annual Elimination Festival is coming soon! New activities and new surroundings will bring you a different summer experience! Update the game quickly and set off towards happiness together! 1. [Summer Rush] From July 14th to August 10th, the annual Happy Elimination Festival is here again! Log in to the game and feel the summer style while winning limited gifts for summer outdoor equipment. Happy, double! 2. [Happy Shake] From July 14th to July 20th, shake it, shake out happiness, shake out surprises! Win props by passing levels, limited costumes, and physical surroundings are waiting for you to shake home! 3. [Delicious Combination] From July 21st to August 10th, the "Delicious Combination" gameplay upgrade returns! Let's combine to create a big, big, big, big, big, big, happy! 4. [Limited Atmosphere for Elimination Festival] From July 14th to August 10th, Elimination Festival! The atmosphere of the level has a new look! The limited atmosphere of Elimination Festival is coming, come and feel the strong summer wind in the level! 5. [New Level] The boss said: "This time, the level must be carefully and carefully worked on. The new level must be simple and clever, and clever and surprising. In addition to the surprise, it must show the style and enthusiasm of the summer seaside. Do you understand that?" I said: "I will do it, don't worry." After a fierce operation, I, a sunny otaku, finally compiled a new summer beach style level that is sunny but not otaku, which is quite cool! 6. [Post on Weibo to get a gift] Open Weibo and enter the Happy Elimination Super Topic, with the topic #Update copywriting only serve Happy Elimination#, post the screenshot of the updated copywriting and @Happy Elimination, and randomly draw five chosen sons to send surprise gifts!

Save me! Save me! Save me! Save me! I am called the "lungs of the earth" and can absorb billions of tons of carbon dioxide every year. My area is not large, accounting for only 6% of the world's land area, but it is the home of more than 50% of animal and plant species! However, I am now disappearing rapidly at a rate of 120,000 square kilometers per year! I need your protection! Protecting me is protecting yourself! So, come to "Happy Candy Crush" version 1.146, and save the rare animals and plants in the rainforest with hundreds of millions of small villagers! 1. [Go to the rainforest! Friends] From June 9th to June 15th, team up to break through and build a camp, and physical rewards and Hainan study places are waiting for you! 2. [King's Contest] From June 30th to July 6th, a new round of competition is coming. Who is the strongest elimination king? Happy Village is lining up! 3. [Holiday Fun Elimination] From June 11th to July 1st, the Holiday Fun Elimination game will be launched! Pre-order download to experience it first! 4. [New Level] The boss said: "This time, we must work hard on the level. The new level must be simple but clever, clever and surprising, and full of vitality like a tropical rainforest. Do you understand that?" I said: "I will do it, don't worry." After a fierce operation, I finally compiled a lively level 5. [Post on Weibo to get a gift] Open Weibo and enter the Happy Elimination Super Topic, use the topic #Update Copywriting Only Happy Elimination# to post a screenshot of the updated copywriting and @Happy Elimination, and five chosen ones will be randomly selected to give surprise gifts!

Family, I have something big to announce!!! This thing has been hidden in my heart for a long time, and I have never dared to say it out loud because I haven't found the right time. I have been thinking about it from 11 years ago to this year, from day to night. Now, I can finally announce it to the public: Happy Candy Crush is going to break through 10,000 levels! This is the 1.145 version with lots and lots of lots and lots of lots and lots of lots of lots of flowers! 1. [10,000 levels! Go! ] On May 9, Happy Candy Crush will be online with 10,000 levels! To commemorate this epic moment, we sprinkled gold powder on the levels overnight, making the special effects explode into fireworks! We also asked the boss to prepare 10,000 "You are awesome" voices, which will be played in the office all day long! 2. [Collect flowers to send blessings] From May 6 to May 11, go to the gold and silver fruit trees to collect flowers to get Mother's Day limited costumes and level 6 fruits. Whether it is real flowers or electronic flowers, as long as you are thoughtful enough, they will make people smile~ 3. [Chef's Canteen] From May 29th to June 1st, the Dragon Boat Festival special event is online, and limited-time recipes are waiting for you to unlock. The century-long battle of the zongzi world, sweet zongzi VS salty zongzi, will there be a winner this time? 4. [New level] The boss said: "This time, we must be careful and careful again. The new level must be simple and clever, and clever and surprising. Surprising and a little bit of that, do you understand?" I said: "I understand, I understand too much." After I did this and that, I finally compiled the current level. 5. [520 Sweet Limited Level] It's 520 again. I designed several special levels for my girlfriend's most popular CP-Momo Fox & Li Xiong. I will use practical actions to prove that if you love her, you will give her the best CP candy! 6. [Post on Weibo to get gifts] Open Weibo and enter the Happy Candy Crush super topic, post a screenshot of the update and @Happy Candy Crush, and five chosen ones will be randomly selected to receive surprise gifts!

Village chief!!! Where on earth have you gone!!! I have been looking for you for 11 years!!! Why haven’t you appeared yet!!! Why!!! Why!!! Why!!! Do you know that in the 11 years of looking for you, as a villager of Happy Village, I have transitioned from a student to a professional; formed my own small family; become more and more optimistic and brave ... ... Although I haven’t found your trace yet, I really have a lot to say to you who I have never met!!! This time, in the 11th anniversary event of "Happy Match", can you give me some response, so that I can truly feel your presence!!! 1. [Anniversary Memories] From April 7th to May 5th, the village chief has replied to everyone! Let’s relive the happy road we have walked together this year! 2. [Happily Fly Together] From April 14th to May 11th, collect props through levels, and take home all the 11th anniversary limited physical peripheral gifts. Let's be happy together and fly together! 3. [Delicious Combination] From April 14th to May 4th, the popular "Delicious Combination" gameplay is back! Come and combine to be happy! There is also a new egg-smashing gameplay, let's find the hidden Lai Meng Chicken together! 4. [Get Gifts Every Day] From April 25th to May 8th, get gifts every day, and be happy every day! Sign in continuously to get the best limited costumes for free! 5. [King's Contest] From May 5th to May 11th, a new round of competition is coming. Who is the best among the elimination kings? Happy Village! 6. [New levels] The boss said: "We must work hard on this level. The new level must be simple but clever, clever but also surprising, and there must be something else besides the surprise. Do you understand?" I said: "Don't worry, I will make you happy, I will be happy, and everyone will be happy." After doing this and that, I finally compiled these levels that make people happy when they see them. 7. [Post on Weibo to get gifts] Open Weibo and enter the Happy Candy Crush Super Topic, use the topics #A Candy Crush Player's 11 Years#, #Updated Copywriting Only Admire Happy Candy Crush#, post a screenshot of the updated copywriting and @Happy Candy Crush, and five randomly selected children will be given surprise gifts!

Village chief!!! Where on earth have you gone!!! I have been looking for you for 11 years!!! Why haven’t you appeared yet!!! Why!!! Why!!! Why!!! Do you know that in the 11 years of looking for you, as a villager of Happy Village, I have transitioned from a student to a professional; formed my own small family; become more and more optimistic and brave ... ... Although I haven’t found your trace yet, I really have a lot to say to you who I have never met!!! This time, in the 11th anniversary event of "Happy Match", can you give me some response, so that I can truly feel your presence!!! 1. [Anniversary Memories] From April 7th to May 5th, the village chief has replied to everyone! Let’s relive the happy road we have walked together this year! 2. [Happily Flying Together] From April 14th to May 11th, collect props by passing levels, and take home all the 11th anniversary limited physical peripheral gifts. Let's be happy together and fly together! 3. [Delicious Combination] From April 14th to May 4th, the popular "Delicious Combination" gameplay is back! Come and combine to be happy! There is also a new egg-smashing gameplay, let's find the hidden Lai Meng Chicken together! 4. [Get Gifts Every Day] From April 25th to May 8th, get gifts every day, and be happy every day! Sign in continuously to get the best limited costumes for free! 5. [King's Contest] From May 5th to May 11th, a new round of competition is coming. Who is the best among the elimination kings? Happy Village! 6. [New levels] The boss said: "We must work hard on this level. The new level must be simple but clever, clever but also surprising, and there must be something else besides the surprise. Do you understand?" I said: "Don't worry, I will definitely make you happy, I will be happy, and everyone will be happy." After doing this and that, I finally compiled these levels that make people happy when they see them. 7. [Post on Weibo to get gifts] Open Weibo and enter the Happy Candy Crush Super Topic, use the topics #A Candy Crush Player's 11 Years#, #Updated Copywriting Only Admire Happy Candy Crush#, post a screenshot of the updated copywriting and @Happy Candy Crush, and five randomly selected children will be given surprise gifts!