Control interest-based advertising on apps on your mobile device.

AppChoices gives you transparency with more than 30 participating companies (and counting), and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAAC’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out with a particular company, simply set the switch next to the company’s logo from “ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

You may still receive other types of advertising in your apps from participating DAAC companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAAC Principles. You can learn more about these Principles and the DAAC’s accountability program by visiting

What’s New

Version 1.3.5

Bug fixes

Ratings and Reviews

1.3 out of 5
9 Ratings

9 Ratings

Greedogreedo ,


The opt out ALL button does nothing. The other opt out buttons do nothing. Total scam.

philipnb ,

Fake. It’s buttons do nothing.

Why do people they need to lie to make a

Nameflow ,

Total Looser

The app is totally ineffective, you can opt out of everyone of the advertisers and the next time you look at them they are all back activated again. A complete scam.


Committee for Digital Advertising and Marketing Accountability
3.3 MB

Requires iOS 8.0 or later. Compatible with iPhone, iPad and iPod touch.


English, French, Spanish

Age Rating
Rated 4+
© 2018 Digital Advertising Alliance


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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