Lose It! is a calorie counting app that helps you reach your goal weight. Simply download the app, set your goals, and track your foods and exercises to lose weight.

Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

• 80+ million pounds of weight lost by our members (and counting)
• 27+ million searchable items in our comprehensive international food library database
• 40+ million users who have started their weight loss journey with Lose It!
• 25+ macronutrient and health goals to choose from
• 74.7% percent of people that achieved clinically significant weight loss using Lose It!
• 3 days of tracking is all it takes before a user starts to see a result in weight loss

Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs.

• Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten.
• Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner).
• Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more.
• Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more.
• Biggest Food Library Database – 27+ million searchable foods in our international library.
• Challenges – step up your game with fun weight loss, fruit/veggie, and exercise challenges by yourself or with your friends. That’s some serious motivation!
• Meal Planning & Targets – meal targets helps you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records.
• Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress.
• Themes – personalize the look and feel of Lose It! with themes that speak to your personality.
• Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself.
• Workout Guides - library of workouts to help guide you to success.

Download Lose It! today and join our community of members helping us reach our mission to mobilize the world to achieve a healthy weight.

Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.

Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $79.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.

What’s New

Version 11.3.700

No need for new glasses - you might have noticed that when using the barcode scanner on your iPad the camera was off, but we fixed it (along with other improvements). Hindsight’s 20/20. Happy tracking!

Ratings and Reviews

4.6 out of 5
21.4K Ratings

21.4K Ratings

Yoginime3 ,

Love it!

I use the Lose it! app every day when I'm trying to lose weight. The recipe data base and the recent updates to the food and exercise log make tracking foods so easy. I love the scan barcode feature. And the graph of weight over time. The only change I'd make is to add an option to choose often consumed foods w/o searching each time

KurdtKadt ,

Great app

I used it for 38 days and lost 12-15lbs. I combined a 1600 calorie diet with five or six 40km rides per week. I used the free version but it's worth paying for, especially if you are going to be using it for a few months. Incredible results mainly bc I could easily count everything. That you can scan barcodes makes it pretty snappy too.

Ava..' ,

Changed my life...

This app helped me lose 60lbs. I really want to take the time to thank whoever created this app and appreciate them. It helped me get through my journey of weight loss and I can't be more thankful. It helped me to be able to eat without guilt since I could track the calories and I could see my progress every week. One of the greatest challenges that I had to get through was losing weight and I did it because of this app and I'm really proud. Thank you thank you so much, regards to the creator. 💜


FitNow, Inc.
188.4 MB
Health & Fitness

Requires iOS 11.0 or later. Compatible with iPhone, iPad and iPod touch.


English, Arabic, Burmese, Cambodian, Chinese (Hong Kong), Danish, Dutch, Estonian, Filipino, Finnish, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Laotian, Malay, Norwegian Bokmål, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Vietnamese

Age Rating
Rated 4+
© FitNow, Inc.
In-App Purchases
  1. Premium - 25% off $39.99
  2. Lose It! Premium $54.99
  3. Lose It! Premium Features $51.99


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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