WSGC Radio 4+

105.3 WSGC(FM) : We Serve Granite Country

105.3 WSGC is the community radio voice for Elbert and Wilkes counties in an area of

northeastern Georgia which we call “Granite Country.” There are very few areas where

the local radio station dominates radio listenership and 105.3 WSGC is fortunate to be

among this unique group of radio stations. 105.3 WSGC provides a full-service format

that focuses on local news, sports, weather, community events and local involvement. It’s

a unique relationship that dates back to 1947 when sister station WSGC (AM) began

broadcasting in Elberton. Broadcasting 24 hours a day, 7 days a week from the tallest

broadcast tower in the Georgia-Carolina region, 105.3 WSGC provides primary signal

coverage to Elbert, Wilkes, Oglethorpe, Madison and Lincoln counties in Georgia ; and

Abbeville and McCormick counties in South Carolina. Included in this area are the

world’s largest deposits of granite used for construction and monument manufacturing

and the heavily visited Lake Russell and Lake Thurmond recreation areas. 105.3 WSGC-

We Serve Granite Country.



PROGRAMMING



105.3 WSGC format consists of heavy local news and information focused on the

residents of Elbert County. The emphasis is always LOCAL.

ABC News is heard at the top of every hour. Local News is heard throughout the

broadcast day with expanded newscasts at 6:30,7:00, 7:30 and 8:05 a.m.; 12:05 and 5:05 p.m.

Monday-Friday.

Local Obituaries are broadcasts at 8:05 a.m., 12:30 and 5:05 p.m.

Sports is heard at 6:30a.m.; 7:30a.m. M-F.

105.3 WSGC broadcasts community information hourly on its Community Calendar

feature. Local birthdays are broadcast at 7:45 a.m.

105.3 WSGC’s popular classified ads program, Swap Shop, featuring local callers, airs

from 8:30-9a.m. M-F.

105.3 WSGC local weather forecasts are heard not less than twice hourly. When severe

weather happens, local residents know to turn to 105.3 WSGC for emergency

information. For the latest weather information, the station maintains direct electronic

connections to the National Weather Service offices in Atlanta and Greenville-

Spartanburg, SC.



105.3 WSGC broadcasts a full schedule of Elbert County Blue Devils High School

sports.

The 105.3 WSGC target audience is 25 years plus, but 105.3 WSGC is the community

radio station and its programming appeals to everyone. 105.3 WSGC always ranks #1 in

Nielsen's Elbert County ratings and draws bonus audience in Wilkes, Oglethorpe, Hart

and Lincoln Counties in Georgia plus Abbeville County, South Carolina. Its share of the

local radio audience is one of the highest audience ratings share of any Georgia and

South Carolina radio station.

Music

As a mass-appeal community voice, 105.3 WSGC features modern country music

blended with hit songs of the past twenty years. Since audience ratings of the local have

been taken, country music has by far been the top choice of area radio listeners. 105.3

WSGC’s country music format coupled with all its local community features makes it a

big hit with listeners and advertisers.

Coverage

105.3 WSGC broadcasts as a Class A FM radio station with 6000 watts from the top of

the tallest tower in this region located near the Elbert-Wilkes County line off Highway

17. This strategic location provides primary coverage to Wilkes, Elbert, Madison,

Oglethorpe and Lincoln counties in Georgia; Abbeville and McCormick counties in

neighboring South Carolina. Our big regional crystal clear FM stereo signal also reaches

portions of Hart, McDuffie, Taliaferro and Columbia counties in Georgia; Anderson and

Greenwood counties in South Carolina.