Discover lifestyle experiences with Dine-in Hub, Beauty Hub, and Auto Referral Rewards. Explore an enhanced Points Catalogue, Mall Gift Cards, Raffle Draw winners, and richer Walk & Earn experiences. This release also brings Blue Games enhancements, a Notification Center, improved cashback celebrations, streamlined login and registration with Egypt support, an enhanced Test Drive journey for BYD, Toyota, and Lexus, plus performance, UI, and technical optimizations for a faster, smoother app.

Introduced Mallathon Challenge, a location-based weekly walking challenge within Walk & Earn. Users can join at Dubai Festival City Mall, compete on a live leaderboard, track their progress, and earn Blue Points through weekly challenges.

- Enhanced KYC flow for a faster and smoother verification experience. - Improved Tourist features for a smoother and more seamless experience - Upgraded Walk & Earn with Personal Milestones and exciting Group Challenges - Added Recover Missed Streak to help you maintain your progress - Performance improvements, bug fixes, and stability enhancements

Bug fixes and performance improvements for a smoother, enhanced experience .

We’re making your experience even more rewarding. • Enjoy more exciting and rewarding walking challenges • Track your weekly progress and rewards with greater visibility • Discover more ways to use and enjoy your points • Improved product browsing, enhanced Wishlist features, and a smoother, more seamless AI Advisor experience Update now to make the most of what’s new.

Raffle Draw :Turn your Blue Points into winning opportunities - enter our monthly Raffle Draw for exclusive prizes. M&S Digital Stamp Card : Buy 5 drinks, get 1 free - now with digital stamps and redeem your free drink at M&S across MENA. Enhancements to brands page

Update now and make every step and point count! *Walk & Earn – stay active and earn points with every step. *More ways to redeem your points *Improved Blue Advisor with smoother, smarter experience.Update now and make every step and point count!

Introducing BYD World: your gateway to exploring models, booking test drives, accessing car insights, car owners club and enjoying seamless AI guidance.

Introducing BYD World: your gateway to exploring models, booking test drives, accessing car insights, car owners club and enjoying seamless AI guidance.

• Meet the upgraded Blue AI advisor experience • Snap & shop with image-based product search • Faster, smoother bag & checkout experience • Find your ride with Car Match (used & new cars!) • Speed, style & personalization – upgraded! • Find your favorite Food & Beverage spots

• Enjoy revamped Lifestyle, Auto, Mall & Health Hubs with a fresh new look. • Checkout faster with Apple Pay now available. • Book your M&S BraFit appointment straight from the app.

Enhancement and Performance Improvement

Enhancement and Performance Improvement

We’ve redesigned Blue to feel like your own lifestyle super app! • New home screen with smart Lifestyle Hubs – Style, Health, Cars & More • Easier navigation to your favorite offers and services • More personalized recommendations and rewards Update now and discover the new Blue

Our AI Advisor is now available in Arabic! Enjoy smarter support and personalized help in your preferred language.

We’re thrilled to introduce our brand-new Receipt Scanning feature! Now, you can simply scan or upload your receipts from participating merchants and earn points effortlessly. Scan & Earn – Scan or upload your receipt in seconds. Get Rewarded – Collect points for every valid receipt. Start scanning today and turn your everyday purchases into amazing rewards! Update now and start earning!

Performance Enhancements and Bug fixes

Performance Enhancements and Bug fixes

KSA: Explore BYD KSA Discover BYD models, learn about their features, and request a test drive or inquiry UAE: Wheel Talks in Automode Stay updated with the latest news, trends, and podcasts across Al-Futtaim’s automotive. We’re introducing a new way to use your Blue Points! You can now convert your points into vouchers and exclusive offers from top brands. Stay tuned for exciting rewards!

Performance Enhancements

Enhancements and bug fixes

• Blue AI advisor - Smarter Shopping, Smarter Living, Smarter Choices. Your Smarter Blue • Blue Festival Malls Gift Card Management: Activate your Blue Festival Malls gift card, check your balance, view transaction details, and manage your card easily. • Bill payment: Now you can pay your Dubai Police fines and Lootah GAS bills seamlessly through the Blue Rewards app.

Introducing Auto Mode—your ultimate hub for Al-Futtaim Auto: • New Cars: Discover latest models, request test drives, or submit inquiries. • Used Cars: Access certified pre-owned and broader selections at Automall. • Sell Your Car: Enter details to initiate the selling process. • Finance Calculator: View financing options for new models. • Flexible Mobility: Enjoy rental services with Hertz or subscriptions via Moov. • Latest Offers: Get exclusive deals from Al-Futtaim Auto brands.

Introducing Auto Mode—your ultimate hub for Al-Futtaim Auto: • New Cars: Discover latest models, request test drives, or submit inquiries. • Used Cars: Access certified pre-owned and broader selections at Automall. • Sell Your Car: Enter details to initiate the selling process. • Finance Calculator: View financing options for new models. • Flexible Mobility: Enjoy rental services with Hertz or subscriptions via Moov. • Latest Offers: Get exclusive deals from Al-Futtaim Auto brands.

Performance improvement to make your experience smoother and more secure .