Holiday HQ is LIVE - right on time. Gift lists per kid, the shipping countdown, and three new holiday looks: Thanksgiving, Hanukkah, Christmas. Also in 2.1: - The whole mom year, covered: 14 new heads-ups from literally the bible(TM) - the elf's return, the 100th-day project, swim signups, teacher intel, and every other "nobody told me" moment. - Your dates count too: anniversary, your person's birthday, any date that's yours. Add them in Settings and we hold them. (A real mom asked. We built it.) - It grows with your kids: add a birth year and the age-based heads-ups arrive on time - daycare waitlists, kindergarten round-up, the tooth fairy fund, the phone talk. - Calendar magic knows more: field trips, recitals, book fairs, playdates, trip packing - and "did you pay the babysitter?" the morning after date night. - A daily 7:30am briefing and a manicure reminder on your cadence - both opt-in, both in Settings. You do enough remembering. Let us literally remember.

version 2.0 — the glow-up, literally. • A whole new look: cleaner, calmer, prettier. Same snark. • Widgets! Three of them — this week at a glance, a countdown to the next big thing, or just today. Pick yours in the widget gallery. • Handle it from the lock screen: every reminder now has "literally done" and "remind me tonight" buttons. • More pep talks: four good-morning check-ins a month, never repeating. • Holiday HQ launches 11/1 — gift lists per kid, the shipping countdown, the whole season in one tidy corner.

version 1.2 — new looks, more backup • Pick your seasonal look: Spooky Season, Sweater Weather, and Snow Day each come with hand-picked photo backgrounds. Choose yours in Settings — it stays until you change it. • Alerts, up top: the header now tells you what actually needs you. Or tells you to go sit down. • We circle back: overdue things get a re-reminder, and when you start something, we point at the next step. • A little hype: a few good-morning pep talks a month. You stack of sunshine. • Plan any month in one sitting, right from Month view.

Your list just got smarter — and prettier. • Color themes! Pink, Plum (the beta moms' pick), Cream, or Match my iPhone — plus the fall collection: five seasonal themes with real photo backgrounds — a leaf-strewn street for Sweater Weather, a decked-out Halloween house for Spooky Season, an actual snow day for Snow Day, faded-film daisies, and a pile of gel pens (iykyk) — in Settings • New seasonal drops from literally the bible™: Halloween costumes before they sell out, holiday card photos before the photographers book up, the shipping cutoff, Valentine's class cards, camp registration (yes, January), back-to-school, flu shots, the clocks-change weekend, your kid's party venue, and the NYE sitter — all on autopilot • Prep lists on cards: tap "prep list" and tomorrow's game becomes: uniform cleats, water bottle, snack ... add your own steps, too • Tap your Monday briefing (or Friday recap) and it now opens right in the app — no more vanishing notifications • A brand-new icon — the coral check lives on your home screen now • Seasonal themes rotate their photo daily — Spooky Season alone has four looks • Tiny word polish throughout, because words matter Someone has to remember. It literally doesn't have to be you.

Fresh out of founding week, with love: • Mom Brain signup now literally works everywhere — tap the button, an email opens, you hit send. (v1.0 kept your email so private that even we never saw it. On brand? Yes. Useful? No.) • "What should I nag you about?" is now "What should I remember for you?" — we don't nag. We remember. • Small polish throughout. Keep the feedback coming — half this app is literally your ideas.