What if creativity came from less, not more?
With Roll, you get a single film roll every day. You unbox it, and that’s your look for the day. No switching, no tweaking, no second-guessing. Just one perspective to explore.
Each roll is the same for everyone. All over the world, people are capturing their day through the exact same filter. The result is a shared visual language, where the difference isn’t the tool - it’s how you see.
There are no endless options here. No editing tools to hide behind. Just a simple constraint that pushes you to think differently and notice more.
The ordinary starts to feel new again. Light, color, and moments you might have ignored suddenly stand out, simply because you’re looking at them in a new way.
Roll is about slowing down, letting go of perfection, and rediscovering the joy of taking photos.
+ Break out of filter fatigue
+ Build a daily creative habit
+ See how others interpret the same roll
+ Focus on what matters, not what’s possible
Unbox your roll. Shoot your day. See what happens.
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Gives me that joyful moment every day of using something simple and beautiful, love it!
Such an awesome app
Piliberger
Love the overview of images with the different Rolls and the selfie cam 🤩
What real craft and good taste look and feel like
Zlatan84
In a world where most new apps are vibe coded, Rasmus reminds us what real craft and good taste look and feel like. A great app for taking photos and making them stand out.
Fun filters
Vester-
Great to get different filters
+ Introducing Achievements
Complete photography challenges, take photos in new locations, build streaks, and unlock seasonal achievements for occasions like Earth Day and Halloween. Every achievement you complete unlocks a special shutter button to personalize your camera.
View when each achievement was completed, explore your unlocked shutter buttons in 3D, and share your progress with friends.
+ New Rolls Have Arrived
What could they be? Load up your camera, start shooting, and see if you can be the first to discover them.
+ More in This Update
Unlock special shutter buttons by completing achievements
Build streaks and complete location-based challenges
Find new seasonal achievements
Better haptic feedback when unboxing
Updated text and other interface improvements
Version 1.2.2
The developer, Rasmus Nielsen, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Collected
The developer does not collect any data from this app.
Privacy practices may vary based, for example, on the features you use or your age. Learn More
The developer indicated that this app supports the following accessibility features. Learn More
Rasmus Nielsen has not identified itself as a trader for this app. If you are a consumer in the European Economic Area, consumer rights do not apply to agreements between you and the provider.
