Purpose: AI Mentor & Coach
Clarity for Personal Growth
Only for iPhone
Free · In-App Purchases
iPhone
Meet Purpose 2.0: a redesigned AI mentor that remembers your patterns, reveals blind spots, and turns whatever you’re facing into clear, actionable next steps.
Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate.
Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers.
Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time.
HOW PURPOSE WORKS
• Chat anytime
Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off.
• Get guidance built around you
Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script.
• See what you may be missing
Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps.
• Turn insight into momentum
Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward.
WHY PURPOSE IS DIFFERENT
• Mentoring, not generic chatbot advice
Purpose is built for ongoing personal growth, not isolated questions.
• Honest, compassionate feedback
Get direct guidance that supports you, challenges you, and helps you think more clearly.
• A mentor that grows with you
The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you.
• Built on evidence-backed psychological frameworks
Purpose turns reflection into practical guidance you can use in everyday life.
• Privacy and control
Your data is protected, and you can request deletion of your account and data at any time.
PURPOSE CAN HELP WITH
• Career decisions and growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Personal growth and self-reflection
• Goals, direction, and everyday decision-making
NOT THERAPY
Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately.
SUBSCRIPTION & TERMS
Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact support@purpose.app.
Terms of Service: https://purpose.app/terms-of-use/
Privacy Policy: https://purpose.app/privacy-policy/
Ratings & Reviews
- This app has not received enough ratings or reviews to display an overview.
Brand New Purpose 2.0 Design!
The developer, Why Not Now, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
- Location
- Diagnostics
Data Linked to You
The following data may be collected and linked to your identity:
- Location
- Contact Info
- User Content
- Identifiers
- Usage Data
- Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Diagnostics
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Provider
- Why Not Now LLC
- Size
- 122.1 MB
- Category
- Health & Fitness
- Compatibility
Requires iOS 16.4 or later.
- iPhone
Requires iOS 16.4 or later.
- iPhone
- Languages
- English
- Age Rating
18+
- 18+
- Infrequent
Profanity or Crude Humour
Contains
Health or Wellness Topics
- In-App Purchases
Yes
- Monthly Plan EGP 999.99
- Annual Plan EGP 7,999.99
- Monthly Plan EGP 999.99
- Monthly Plan EGP 999.99
- Monthly Plan EGP 999.99
- Monthly Plan EGP 999.99
- Monthly Plan EGP 999.99
- Annual Plan EGP 7,999.99
- Annual Plan EGP 7,999.99
- Annual Plan EGP 7,999.99
- Copyright
- © 2025 Why Not Now LLC