Revealing the inspirations behind Creative Director Alessandro Michele’s collections, the Gucci App presents ready-to-wear and accessories through engaging narrative and innovative features. With the app, users can download wallpapers, take pictures with stickers and motifs of the House, use Augmented Reality to decorate spaces and virtually try-on eyewear, sneakers, masks, lipsticks and hats. Watch Gucci fashion shows, play Gucci Arcade games, personalize products in the Gucci DIY section and, through an immersive 3D experience, discover the GG Marmont bags. Enter special sections, Gucci Places to explore curious corners of the world connected to the House, and Gucci Garden, designed with the creative spirit of the exhibit space in Florence.

What’s New

Version 6.2.0

Download the latest version of the App to listen to the Gucci Podcast series featuring the voices of talents, activists and artists who are collaborating with the House. Introducing Gucci Equilibrium, which unifies a community of voices that navigate a new way of living to treat our world and each other better. Play the Gucci Arcade vintage-inspired games and virtually try on sneakers, lipsticks and more. Personalize your smartphone with colorful wallpapers and take photos with new stickers. Discover the Gucci and Fnatic collaboration and see the limited-edition watch presented in 3D.

Ratings and Reviews

4.2 out of 5
62 Ratings

62 Ratings

윤민지이이 ,

Good app

Scrollbars need a lot of work. Can’t really scroll anything.

BertieI974 ,


The app was great until a few months ago, when you had to inexplicably sign in for some content. It will not accept my log in details I use to shop on their website, so I’ve just given up with it. I feel sorry for the poor talented people creating content for this app, it just doesn’t work. (Not that anyone at Gucci will even read this)

hollylollymollyxoxo ,

Yeh not to bad ;)

Amazing except u have to sign in to see the exclusive content which is annoying but apart from that amazing!!


Guccio Gucci S.p.A.
111.9 MB

Requires iOS 12.0 or later. Compatible with iPhone, iPad and iPod touch.


English, French, German, Italian, Japanese, Korean, Simplified Chinese, Spanish

Age Rating
Frequent/Intense Profanity or Crude Humour
This app may use your location even when it isn't open, which can decrease battery life.


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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