You believe that eating less meat might be good for you, animals and our home planet.
But when you begin to reduce meat consumption, it’s hard to measure your effort and balance your diet.
I know, I’ve been there.
No Meat Today makes tracking your meatless meals in a fun & simple way, whether you want to progressively adopt a vegan diet or find a flexitarian balance that suits you.
You will become the god of a universe with two planets: punch them to answer Naomi’s daily question “Did you eat meat today?”
Next time you want to indulge in a burger, you can look at your logs and decide if you can allow yourself a tender steak. I call that “asking my cow”, and it has helped me decide more than once.
Your universe hosts a single species: Daisy cows. They are named like that because they are attracted by one DAY of meatless meals.
The most friendly of them is your personal cowch, Naomi, as in Naomi’t Today, and she will accompany you on your journey to eat less meat.
Your green and peaceful “No” planet is naturally appealing to them, but you got to earn their trust by logging meatless meals.
Daisy cows are a wonderful species: they have the ability to fusion and evolve into higher forms of cows that you will discover along your journey.
• Log your meatless meals: just hit the "No" planet if you didn't have any meat, or the "Yes" planet if you did
• Gaze on your planet as it starts to attract cows, which happens each time you have one day worth of meals. Beware of scaring them!
• Fusion cows as your planet gets crowded and unlock more cows combos as you log more meals
• Have fun with the silly comments accompanying the habitual daily question: “Did you eat meat today?”
• Use your history to decide if your next meal should include meat or not
• Never forget to log your meals: ask for an evening reminder. If you don’t like notifications, just put the app on your home screen! I did both
• Still managed to forget a day? No worries, you can complete it later. Plus it’s a good memory exercise.
• Adjust the cows’ tolerance to your meaty meals by adjusting your target diet, from omnivorous to vegan
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# Your privacy matters to me #
Not only do you own your data and get export it in an open (JSON) format, but this app respects your privacy to the extreme.
I’m not using any kind of analytics tracking and relying entirely on Apple’s bug report tools.
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# This app tries to be good for the planet #
5% of the income goes toward animal welfare and planet conservation. What doesn’t go to taxes & fees will make sure I, Arnaud, will keep improving the app. And I have MANY ideas.
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# You have the power #
This app was made for you with great care and dedication.
If you spot a bug, want to suggest a feature or have anything to say to improve the app, you can easily contact me from the settings.
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Terms of Use: https://nomeat.today/terms
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*** Wait no more, become Naomist, adopt the milky way! ***
I’ve officially been using the app for 4 years, And all i can honestly say i love how interactive the app is. It’s a great conversation to have with my friends and strangers, but my favourite thing about the app is it not only sets you up to reduce meat consumption, but is set up to keep you consistent. I have the sister app ‘No treat today’ and i use that to keeep me consistent with reading books. You don’t just have to use it for meat. It’s totally worth it for a lifetime premium. And the developer seems like a super down to earth guy, whole loves his son, and makes contributions to support biodiversity and conservation!!!
Developer Response
Wow, thanks for your review and continued support! Hearing from long-time users is always a treat.I'm delighted that, in some small way, my apps are helping you and improving your everyday life.I love the idea of using No Treat Today to read books!I have a daughter but that doesn't change the fact that I love her and love seeing her face when I make a new cow. I'm always a bit worried that she won't like it, she never spares me! In fact, I had to revise my copy several times before making a version of Crush that she loved!As for my contributions to biodiversity, I’ve donated the last two years to restore coral reefs with Coral Guardian. Maybe we need a cow to celebrate...Thanks again for sharing your experience and making me smile :)Arnaud
Great app with some room for improvement
gbhik
I’m really enjoying this app so far, and have just upgraded so I can merge my cows. I really like that you can split your meals and set the app to ask you if you ate meat. The design of this app is smooth and very good, I’m really hoping it helps me to keep focused on my personal mission to cut down on meat and certain dairy, to eventually become vegetarian. I think maybe a way to improve this app would be if there was something like a “recipes” option that could recommend a few recipes. Even if was just one recipe once a week, that would add a new layer to this app. Another possible way to add some more interactivity to the app, would be if you could maybe interact with the cows? So you could tap on one of the cows and see it close up. Then there could be an option to give the give the cow a treat, and in response to that, the cow would eat the treat and there could be a speech bubble pop up with a corny joke? Or a random fact.
Developer Response
Hey!Thanks a lot for your review, and also for rating it 5 stars even though there is "some room for improvement". You can't imagine how much I appreciate that.I agree, and I will always think that anyway; which is probably a good thing 😆.I am working on something around recipes, I would love to have a chat with you about it if you don't mind sending me an email (you can do so via the app - feel free to use the iCloud private/hidden email addresses feature).Finding how to interact with the cows is definitely something I want to work on as well. I love your suggestions.Anyway, I really hope the app will help you as much as it helped me and others. If it doesn't, do reach out so we can find out why it doesn't work for you!Arnaud
Improved and accelerated my meat reduction
Davebain
Since summer 2019 I’ve slowly been reducing the amount of meat in my diet, probably coasting around one or two meatless days a week. I spotted No Meat Today at the beginning of November and started using it, as I had recently started to use a few apps to track habits etc. I set an initial target of 3 meatless days using the app however within a few weeks I was already beating this and set it to 4 days. Fast forward a few more weeks and I’m now often getting a 2 week streak without meat and even when a day includes meat it’ll only be one meal. There’s something about the gamification of this that makes you want to not break a streak. This app more than fulfils it’s purpose and with a reasonable premium cost if you should wish. It’s a nice looking design with a bit of fun along the way.
Developer Response
Thank you very much for your review, it felt good to read it. I'm glad that the app helps you to adjust your diet, but most importantly congratulations to you for these changes! Arnaud
Easy to use and straightforward
Chr1570r
I wanted to reduce my meat consumption and have a visualisation of it but also not feel bad for eating meat should it occur. The app has been created with this in mind, being able to choose your diet style (pescatarian) and you can add individual meals or just a one tap to say you stayed with in your guidelines. Enjoying using, love the days that have unique cows and information and the simplicity to use. Thank you.
Developer Response
Thanks, Chr1570r! I love your review, I completely recognise No Meat Today in it.I'm delighted that it meets your needs and brings you a little joy.Say hi to your cows from me 👋Arnaud
Cow care
- Update Celebration is on 14 October 2026: attract a cow that day and it arrives cast in Bronze
New
- Scan your meals. A camera moon orbits in on Today: photograph your plate or import photos, and Apple Intelligence suggests what it sees. Nothing is logged until you confirm with the usual YES/NO tap
- Recognized foods arrive as chips you can remove — then the plate's CO₂e drifts up the screen as clouds
- Gentle waves move across your photo while it is analyzed, then give way to its CO₂e clouds when the result is ready
- Guess before Naomi does, and wager a moon on how many clouds the plate makes
- Say what the camera can't see: tap the microphone and describe your plate out loud. Your words appear live under the viewfinder and travel with the photo, so the estimate knows what it could not see
- Memories. A new tab keeps one card per day for the plates you photographed. Filter them, give one a heart, five stars or a bookmark, and bring a bookmarked memory into any meal
- Your year on one page. History turns a calendar year into a poster, ready to share. Switch it to CO₂, Water or Land and it drops the calendar for things you can picture: kilometres by car, showers, football pitches
- Four more things you can give up. Shellfish, molluscs, insects and honey join the diet picker — the app already understood them, it just never asked
- Your own food groups now appear in the diet picker too: choose which ones count as meat for you
- Cloud jar. Choose how many clouds your day holds before it turns red: Settings › Diet Goals › Cloud jar, or Edit on the scan's meter. It starts at six, so nothing changes until you move it
- Where the numbers come from. The impact page cites its sources: Poore & Nemecek 2018 via Our World in Data, the EWG Meat Eater's Guide for lamb and pork, Mekonnen & Hoekstra for water, the FAO for average diets — and says which rows are our own estimates. There is a new Sources page, and every scan ends with "How scanning works"
Improvement
- The app turns sideways. Today, History, the year poster and the scan each get a layout built for landscape instead of a squeezed portrait one — on iPhone as well as iPad
- Answer and a little moon lifts off the planet you touched and flies into the day's bubble
- The meal editor grows out of Naomi's speech bubble and folds back into it
- Settings moved to Today's top-right corner: one tab less, and more room for what you came for
- Rather not see the camera moon on Today? Hide it in Settings › Planets & Moons
- Photos you keep are saved to your photo library like any other shot — switch it off in Settings › Meal
Bug Hunt
- Two holidays never share a day again: the second one steps to the next free day
- History's rings no longer blink when your data refreshes
Accessibility
- VoiceOver announces each meal you log or remove, the guess game's verdict and what dictation recognized
Foundations
- Scanning runs on Apple Intelligence with Private Cloud Compute: your photos are never stored, never used to train anything, and Apple cannot read them. It needs iOS 27, a device with Apple Intelligence and a connection — and it has a daily allowance, which iCloud+ can raise
If you enjoy the app, a rating or review means a lot. Thank you!
Version 2027.1
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The developer, Goodwhale, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Purchases
Location
Identifiers
Usage Data
Privacy practices may vary based, for example, on the features you use or your age. Learn More
The developer indicated that this app supports the following accessibility features. Learn More