Meet Purpose 2.0: a redesigned AI mentor that remembers your patterns, reveals blind spots, and turns whatever you’re facing into clear, actionable next steps.
Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate.
Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers.
Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time.
HOW PURPOSE WORKS
• Chat anytime
Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off.
• Get guidance built around you
Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script.
• See what you may be missing
Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps.
• Turn insight into momentum
Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward.
WHY PURPOSE IS DIFFERENT
• Mentoring, not generic chatbot advice
Purpose is built for ongoing personal growth, not isolated questions.
• Honest, compassionate feedback
Get direct guidance that supports you, challenges you, and helps you think more clearly.
• A mentor that grows with you
The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you.
• Built on evidence-backed psychological frameworks
Purpose turns reflection into practical guidance you can use in everyday life.
• Privacy and control
Your data is protected, and you can request deletion of your account and data at any time.
PURPOSE CAN HELP WITH
• Career decisions and growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Personal growth and self-reflection
• Goals, direction, and everyday decision-making
NOT THERAPY
Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately.
SUBSCRIPTION & TERMS
Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact support@purpose.app.
Terms of Service: https://purpose.app/terms-of-use/
Privacy Policy: https://purpose.app/privacy-policy/
If you could talk to and have a conversation with the wisdom that’s been recorded in some of the most useful and effective self-help books written…. It would be very much like using the Purpose app. When I first tried it…. I was very wary…. I know people recently have begun to use AI chat bots for a psychological guidance… and I was always worried due to the agreeable nature and tone that they program into these chat bots that basically I wouldn’t be called out on my issues if I shared them. Purpose is not like that…. It definitely causes BS on your unsounded rationalizations that justify your unhelpful behavior. I think a lot of effort has gone in to this…. And I personally have found it helpful…. It’s very much in the spirit of a guide and a mentor, and for me the most useful part was the quest to identify your values… It showed me that the things I acted like I cared about or unconsciously lived like I cared about…. we’re not the things that really made me feel alive in my life. This is a great tool to really bounce the things that you’re uncertain of in your life off and get some guidance on how to figure out how to think about them in line with the person that you already are rather than the person you think you need to be.
Developer Response
Hi AlexBWheeler - Thanks for taking the time to share. We're so happy Purpose has been a useful tool for you to use and has been able to show you a different perspective. Thanks so much for being here!
It recognised deep patterns I hadn’t yet treatise in myself and had me in tears
NicS777
Reading through the other reviews, I’m amazed they gave such a low score (especially as it’s a free trial). I also hadn’t been feeding it any goals as I’ve been having more of a conversation with it about my history and challenges/achievements etc. it remembered everything I told it and pointed out some patterns to me which had me in tears and realising I’d been fighting against myself my whole life life which some core beliefs which I hadn’t seen before….i was amazed! I’ve spent a lot of money on personal development over the years and so I will be staying for the duration as it’s cheap compared to other things. I like the way it sounds like Mark M in the way it talks to you in a kind no bs way. There were a couple of little area that didn’t quite Tue up in the User Experience but come on, it’s a new app so it’s not going to be perfect. I’m very grateful for what I’ve already gotten out of this app so far!! Ps it’s not like chatGPT or Grok like some other reviewers mentioned so please don’t expect it to provide links, that not the Use Case. Thanks so much to the team…love it!!!!!
Developer Response
Hi NicS777 - Thank you so much for sharing this. It really means a lot to read. We’re glad the experience helped you see patterns and beliefs in a new way, and that it felt meaningful rather than just transactional.We appreciate the generosity and thoughtfulness in your words, and we’re grateful you took the time to write this. It’s exactly the kind of outcome we hope Purpose can support.
Jules B
SmartCasualTakes
Thank you Mark, Raj and the team, I cannot recommend Purpose AI mentor highly enough, it has helped me enormously. In less than two weeks it has stopped me making a huge financial blunder and has helped me see a harmful relationship dynamic that has been eroding my confidence for two decades. Purpose is great at recognising patterns and challenging conclusions while giving a response that’s clear, sensible and when appropriate, funny. I can use if I’m having a wobble and it steers me back on course. For example, I asked it if I should be making allowances for a relation who was sulking about some wrong they felt I’d done and whether I needed to follow this up. Purpose was like ‘Hell no, why would you do that? You can’t manage other people’s emotions for them!’ Blunt and effective. Purpose does seem to have a thing for talking about interior design but that’s probably the app cheering me up by focusing on the future.
Developer Response
Hi SmartCasualTakes - This made our day - thanks so much for sharing. We're so glad Purpose has been helpful both emotionally and financially!
Best AI thinking app
Hannah Vee
I am so impressed with this app! It recognises what I value and who I am better than I could articulate. I’ve had a deep conversation about something personal I’ve been dealing with for years and it has untangled the messy anxiety in my mind in a single conversation. The UX is well thought out in showing your values and shortcomings and then providing a summarised view of your chat. Much better than having an ‘AI coach’ project in ChatGPT/Claude etc as I’ve been doing so far. I had a cry/was upset at the conversation I had with it but that’s because it gave me the hard hitting truth about something I’ve been in denial about. Thank you for changing my life. I’m on day 2 of the 7 day trial and I can see myself using this app everyday as a thought partner.
Developer Response
Hi Hannah Vee - We’re glad the experience helped bring clarity and untangle something that’s been sitting with you for a long time. Hearing that it’s been a helpful thought partner so early on means a lot to us, and we appreciate you being here with Purpose.
Numerous fixes improve navigation, accessibility, dark mode, and overall stability.
Version 2.2.1
The developer, Why Not Now, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Location
Diagnostics
Data Linked to You
The following data may be collected and linked to your identity:
Location
Contact Info
User Content
Identifiers
Usage Data
Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Diagnostics
Privacy practices may vary based, for example, on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More