Shelflife: Founder OS
Build your consumer brand
Free · In-App Purchases · Designed for iPad. Not verified for macOS.
Shelflife is the operating system for consumer brand founders.
If you make food, drink, or wellness products, you already know the hard part is not the product. It is knowing what to do next, in what order, with limited time and money. Shelflife turns years of founder experience into one clear, practical product.
YOUR JOURNEY, MAPPED
A 14-chapter Growth Journey takes you from your first sale to £1M revenue. Each chapter has a clear target, the recommended actions for your stage, and the resources to get them done. You always know exactly where you are and what moves the needle next.
SHELFAI, YOUR ALWAYS-ON COACH
Ask anything and get practical, specific answers built on the knowledge of hundreds of UK consumer brand founders, retailers and investors. ShelfAi knows your brand, your stage, and the chapter you are working through. Ask how to get into Booths or Ocado, how to price for wholesale, or what to fix before you raise, and get a real answer, not a generic one.
REAL TEMPLATES AND PLAYBOOKS
Retail pitch decks, buyer outreach emails, wholesale price calculators, stockist trackers and more. Drafted with ShelfAi against your actual numbers, ready to send.
FOUNDER WINS
See real outcomes from founders at your stage. Share your own milestones, learn what is working for others, and build alongside a community that gets it.
A MONTHLY CHECK-IN THAT BUILDS YOUR DASHBOARD
Log revenue, stockists and customers once a month. Shelflife turns it into trend lines so you can see your trajectory and benchmark against where you should be.
WHEN YOU ARE READY TO RAISE
A parallel Investment Journey gets you investment-ready: readiness scoring, deck and data-room templates, and a clear path from first cheque to a closed round.
Shelflife replaces a shelf of courses, consultants and spreadsheets with one focused tool, built for the way founders actually work.
Free to start. Upgrade to Growth (£29/month) for the full journey, ShelfAi and templates, or Growth + Investment (£79/month) when you are raising.
ShelfAi provides educational guidance only. Always cross-check tax and legal matters with qualified professionals.
Terms of Use (EULA): https://app.shelflifeventures.com/legal/eula
Privacy Policy: https://app.shelflifeventures.com/legal/privacy
Ratings & Reviews
- This app has not received enough ratings or reviews to display an overview.
Fixes a bug that could leave the app on a blank screen after it had been open for a while. Saving an answer from ShelfAi is now a clear button under the reply, and your recent conversations are listed so you can pick one back up.
The developer, Ab616 Ltd, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Purchases
- Contact Info
- User Content
- Identifiers
- Usage Data
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Diagnostics
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Provider
- Ab616 Ltd
- Size
- 25.2 MB
- Category
- Business
- Compatibility
Requires iOS 15.1 or later.
- iPhone
Requires iOS 15.1 or later. - iPad
Requires iPadOS 15.1 or later. - iPod touch
Requires iOS 15.1 or later. - Mac
Requires macOS 12.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.0 or later.
- iPhone
- Languages
- English
- Age Rating
4+
- 4+
- Contains
User-Generated Content
- In-App Purchases
Yes
- Growth £19.99
- Copyright
- © 2026 Ab616 Ltd