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Let’s take action now to save our world. There are little things we can all do that add up to big difference for the planet. Take our everyday challenges on food, energy, and nature and help to stop climate change – small, simple actions that can have a real effect on cutting your carbon footprint.


• Browse challenges to find one that’s right for you
• Check your progress and share challenges with friends and family
• Get regular notifications and updates on your progress
• See trending challenges
• Get the latest facts and information about key climate change issues

About World Wildlife Fund

For nearly 60 years, WWF has worked to help people and nature thrive. As the world’s leading conservation organisation, WWF works in more than 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.

People are at the centre of everything we do. WWF works to help local communities conserve the natural resources they depend upon, transform markets and policies toward sustainability, and protect and restore species and their habitats. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale. WWF connects cutting-edge conservation science with the collective power of our partners in the field, more than one million supporters in the United States and five million globally, as well as partnerships with communities, companies, and governments.

Today, human activities put more pressure on nature than ever before, but it’s also people who have the power to change this trajectory. Together, we can address the greatest threats to life on this planet and protect the natural resources that sustain and inspire us.

What’s New

Version 1.4

We’ve been listening to your feedback and are excited to release some new features:

- Lots of you have told us that you’re already doing some of the challenges in your day-to-day routines, so you can now mark challenges as “Already doing this” and they’ll be removed from your challenge feed.
- You can now watch videos from WWF UK inside the app.

We’re hard at work lining up some big new features for 2022, so stay tuned!

Ratings and Reviews

4.2 out of 5
60 Ratings

60 Ratings

lilyindia ,

Great app

Love this app! So easy to use and makes me feel like I'm actually doing positive things for the planet. Love the reminders to help keep me on track. Can't wait to do them all!

Tige2021 ,

Predictable waste of donor funds from WWF

WWF is a super-rich mega-charity wasting millions of valuable donor dollars annually on naive, academic-run, misguided projects around the world, while smaller, genuinely impactful charities are starved of funding. Dinosaurs like WWF waste billions on themselves while wildlife is massacred toward extinction: Mountains of pointless reports, endless five-star international conferences, cycles of pointless workshops, fleets of luxury cars, shameful executive wage bills, corruption-fuelling ‘allowance’ handouts, naive academic-run law enforcement programs, and pointless apps like this. What they are incredible at is marketing (for yet more money to feed the machine) and occasional political influence. An app like this can never be great as it comes from a super-rich pro-meat-eating, pro-hunting megacharity. In the last 60 years they’ve been operating over 60% of the planet’s wildlife has been destroyed. WWF is a big part of the problem their app purports to highlight. Donors need to wise up or our environment is doomed.

PS. WWF’s teams of aggressive high-paid lawyers will doubtless remove this soon!

Developer Response ,

WWF has been at the forefront of global efforts to protect wildlife and the natural world for nearly 60 years.

During that time, we’ve secured vital victories for our planet as we and our partners have led the way in protecting numbers of iconic wild species, including rhinos, gorillas and tigers; won protection for vital habitats which people and wildlife depend on; embedded sustainability into mainstream business and helped start a transformation in the way forests and fisheries are managed; and pushed issues like climate change, sustainable development and the illegal wildlife trade up the international agenda, holding governments and businesses to account, to secure action for our planet.

If you'd like to know more about WWF is doing for our world, do get in touch at wwf.org.uk/contact

CountryCousin ,

Too rigid

This one isn’t for me, which is a pity because it looked really good. You answer a few questions and it tells you what your current footprint is, and how that compares to the target. That’s good. Then it suggests more changes that you can make to improve. Also good. But there is no option to say “I’m already doing that”. If you tick a task as “done” to try and remove it, it doesn’t disappear, but sets another task to “do it again”. There should be a way to customise this app to suit your circumstances and what you are already doing, otherwise, there’s no satisfying sense of ticking off changes as you make them.

Developer Response ,

Thanks, this is really useful feedback. We're looking at how we can add this feature soon.

App Privacy

The developer, WWF-UK, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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