Privacy Definitions and Examples

Learn more about the data types an app may collect and some of the ways the developer or its third-party partners may use it.

Types of data

Contact info


Such as first or last name.

Email address
Including but not limited to a hashed email address.

Phone number
Including but not limited to a hashed phone number.

Physical address
Such as a home address, physical address, or mailing address.

Other user contact info
Any other information that can be used to contact you outside the app.

Health and fitness


Health and medical data, including but not limited to information from the Clinical Health Records API, HealthKit API, and Movement Disorder API, or from health-related human subject research or any other health or medical data that you provide.

Fitness and exercise data.

Financial info

Payment info

Such as form of payment, payment card number, or bank account number. If an app uses a payment service and the payment information is entered outside the app, the information will not appear in this section.

Credit info
Such as credit score.

Other financial info
Such as salary, income, assets, debts, or any other financial information.


Precise location

Information that describes your location with the same or greater resolution as a latitude and longitude with three or more decimal places.

Coarse location
Information that describes your location with lower resolution than a latitude and longitude with three or more decimal places, such as from Approximate Location Services.

Sensitive info

Such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data.


Such as a list of contacts, address book, or social graph.

User content

Emails or text messages

Including subject line, sender, recipients, and contents of the email or message.

Photos or videos
Your photos or videos.

Audio data
Your voice or sound recordings.

Gameplay content
Such as content you generate in-game.

Customer support
Data you generate during a customer support request.

Other user content
Any other content you generate.

Browsing history

Information about the content you have viewed that is not part of the app, such as websites.

Search history

Information about searches performed in the app.


User ID

Such as screen name, handle, account ID, assigned user ID, customer number, probabilistic identifier, or other user- or account-level ID that can be used to identify you or your account.

Device ID
Such as the device’s advertising identifier or other device-level ID.

Purchase history

Your purchases or purchase tendencies.

Usage data

Product interaction

Such as app launches, taps, clicks, scrolling information, music-listening data, video views, saved place in a game, video, or song, or other information about how you interact with the app.

Advertising data
Such as information about the advertisements you have viewed.

Other usage data
Any other data about your activity in the app.


Crash data

Such as crash logs.

Performance data
Such as launch time, hang rate, or energy use.

Other diagnostic data
Any other data collected for the purposes of measuring technical diagnostics related to the app.

Other data types

Any other data types not mentioned.

Data use

Advertising or marketing

Third-party advertising

Such as displaying third-party ads in the app or sharing data with entities who display third-party ads.

Developer’s advertising or marketing
Such as displaying the developer’s own ads in the app, sending marketing communications directly to you, or sharing data with entities who will display ads to you.


Using data to evaluate your behavior, including to understand the effectiveness of existing product features, plan new features, or measure audience size or characteristics.

Product personalization

Customizing what you see, such as a list of recommended products, posts, or suggestions.

App functionality

Such as to authenticate you in the app, enable features, prevent fraud, implement security measures, ensure server uptime, minimize app crashes, improve scalability and performance, or perform customer support.

Other purposes

Any other usage not listed.

Data linked to you

Data that is linked to your identity (via your account, device, or other details).

“Personal information” and “personal data” as defined under relevant privacy laws are considered linked to you. In order for data to not be linked to you, the developer must avoid certain activities after they collect it:

• They must make no attempt to link the data back to your identity.

• They must not tie the data to other data sets that enable it to be linked to your identity.

Data not linked to you

Data that is not linked to your identity (via your account, device, or other details).

Data used to track you


Tracking occurs when data collected about you or your device is linked with third-party data for targeted advertising or advertising measurement purposes. Tracking can also occur when data about you or your device is shared with a data broker.

Tracking does not apply in the following situations:

• When the data is linked solely on your device and is not sent off the device in a way that can identify you or your device.

• When the data broker uses the data shared with them solely for fraud detection and prevention or for security purposes, and solely on the developer’s behalf.


Third-party data is any data about you or your device collected from apps, websites, or offline properties not owned by the developer.