Wipr Is the most effective and trouble free ad blocker I've ever used. It also blocks other annoying things such as cookie announcements. In many cases, it's not detected as an ad blocker, so you can often visit a site without having to turn it off. It will make your web browsing faster and more secure. One of the features I like best is that it requires no configuration. You install it and that's it. It just works and automatically updates in the background. If you need full access to a site, including ads, it's very easy to turn off in Safari. The developer accepts feedback, which clearly shows in the product. I've tested Wipr with a variety ad block test websites and it always scores 100%. When you use Wipr with Safari's "hide ip" and "block crossite tracking," you will have a very secure web browsing experience. Turn on "Private Relay" (a free Apple proxy server) to add an additional layer. On a public network, use a VPN to encrypt all your network traffic. Wipr works flawlessly with all of these.I just wish it was available for Windows as well. Great product and absolutely worth the purchase price.

save your money. honestly who is writing these incredible 5 star reviews? in my experience running through every possible search result, FAQ and solve imaginable, this “premium” ad blocker misses the most obvious of banners at the top of nearly every website and has not once stopped a full pop up from overtaking my screen. even worse is that it offers nothing in terms of user rules or element selection blocking within the browser or app. just useless instructions and marginal results. only gave it 2 stars because it blocks some ads but i still see 90% or more after testing multiple pages and multiple ad types. at this point i’m just resigning myself to the fact that mobile ad blocking will never function on the level of pc ad blocking. again don’t waste your money here

The 3 stars are because I don’t know yet if I’m doing something or it’s the app’s fault. And I don’t know because I’ve had no response to my plea for help. I’ve done everything requested (as per app instructions) of me in trying to fix this and nothing, nada, ingenting, zilch … I’m so depressed at this point. This is the straw that has broken the camel’s back. One piece of tech after another is just flawed. It’s all crap and there’s no way around it. But you try anyway, you go online to find solutions and half way through the process the instructions tell you to go to a particular setting in the drop down menu and it doesn’t exist. Nothing is beautifully built, nothing works, fonts in pale grey can’t be read. I give up.

I am incredibly pleased with this App. Only hiccup I encountered was trying to turn it on after downloading. It took some investigating but I figured it out. For an IPhone you may encounter this issue where toggle to turn on Wipr is greyed out. If so go to screen time settings and restrictions- content restrictions- and change internet content filter to unrestricted access. Then you will be able to turn on toggles to authorize Wipr.Afterwards you can go back into screen time settings and content restrictions and turn back on your desired content filter for browsing. Hope this is helpful. Final note, I was using Norton Ad Blocker prior to this and I found theirs annoying that it still displayed empty screen space where ads were but just didn’t show content. Seemed to limit loading speed of images. I love Wipr in comparison. Not wasting time loading empty squares on your screen. Browsing is much quicker. And I have terrible service reception where I live.

This app works very well in Safari (as stated in the info) but not at all in other apps. This work around has worked well for me. I use the Flipboard app (I like the app formatting better than the Safari Flipboard version) for reading news and nothing I’ve found defeats the 5 to 10 ads in each story I try to read. Ads are so intrusive it is difficult to determine what is an ad and what is the story without close scrutiny. TRY THIS. In the Flipboard app Find a story you want to read. Click on the box with the up arrow (at the bottom of the screen). On the bottom row of the pop up, select “Open in Safari”. Read the story ad free, then click the “Flipboard” in upper left corner of the screen. I assume this works in other apps but have not checked. Another hint. While you have that pop up open, click on the “...” option and move “Open in Safari” to the top so that it shows first in the pop up That way it will appear first when the pop up opens and you don’t have to scroll to find it.

Update: New MAC version is excellent as well! Give it a try!The only thing I would like to see eventually is the ability to add rules or add an element hiding option for users to add their own rules. But overall my original review still applies, highly recommended!This is the most versatile and usable content blocker on the app store. It is fast and efficient without breaking the content. This one also does not leave any whitespace when blocking ads. I use Wipr on iOS as well as OS X. The developer is also very helpful and responsive. I would recommend this blocker to anyone who wants faster browsing, without breaking pages. 5 Stars