Meet Purpose 2.0: a redesigned AI mentor that remembers your patterns, reveals blind spots, and turns whatever you’re facing into clear, actionable next steps.
Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate.
Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers.
Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time.
HOW PURPOSE WORKS
• Chat anytime
Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off.
• Get guidance built around you
Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script.
• See what you may be missing
Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps.
• Turn insight into momentum
Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward.
WHY PURPOSE IS DIFFERENT
• Mentoring, not generic chatbot advice
Purpose is built for ongoing personal growth, not isolated questions.
• Honest, compassionate feedback
Get direct guidance that supports you, challenges you, and helps you think more clearly.
• A mentor that grows with you
The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you.
• Built on evidence-backed psychological frameworks
Purpose turns reflection into practical guidance you can use in everyday life.
• Privacy and control
Your data is protected, and you can request deletion of your account and data at any time.
PURPOSE CAN HELP WITH
• Career decisions and growth
• Relationships and difficult conversations
• Habits, motivation, and accountability
• Overthinking and mental clutter
• Personal growth and self-reflection
• Goals, direction, and everyday decision-making
NOT THERAPY
Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately.
SUBSCRIPTION & TERMS
Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact support@purpose.app.
Terms of Service: https://purpose.app/terms-of-use/
Privacy Policy: https://purpose.app/privacy-policy/
Purpose is incredible and, dare I say, mind-blowingly good. It is an amazing tool to have in lieu of therapeutic sessions and in-between therapeutic sessions. It’s technically more of a coaching app than therapy, though I do find it therapeutic. I really enjoy the coaching angle that I receive fromPurpose, as it helping me immensely. I’ve done therapy for many years, but having something that comes from a coaching angle has been an absolute game-changer for me. I enjoy how it gently pushes back and it doesn’t tell me what I want to hear,though the acknowledgment and compassion I receive from the responses are incredible as well. I only wish I were talking to a person in real life with this amount of knowledge. Mark Manson you’ve done a phenomenal job. I’m so grateful I tried this out and committed to it for the year. Well done. Thank you!!ps: There are a couple bugs that I hope get worked out. For instance, sometimes it will erase part of our conversation, or something I have just sent will suddenly disappear. I’ve noticed that more frequently lately and I hope this gets worked out. Still, even with that— I give this five stars! I am sincerely amazed and thank you for creating this app. It’s a huge help.
Developer Response
Hi songbird.7 - thanks so much for taking the time to share this feedback. We're so happy to have you here on this journey with us. If you continue to experience any of these bugs, please email support@purpose.app with any details so we can dig in quickly. We want this to be a seamless experience for you.
Not Quite Ready
SusanneIAm
I started the trial because I like most of the intentions of the things Mark Manson tries. I didn’t have super high expectations but was initially very impressed. I didn’t think twice about paying for it because it appeared to be very promising. Unfortunately as I finished the assessment it was overly generalized and the recommendations didn’t take any of the conversation into account. The further I got into it the more I had to correct the AI over assumptions it was making. I read other reviews saying it was snarky and I wish that was my case. I know I am doing pretty well in life right now but it was hyper focused on things I had done for myself that were tiny and constantly bringing it up even though it had little bearing on the things I am actually working on. It felt saccharine and like it was using Madlibs to pop in responses with personalized information. I am embarrassed that I recommend this to others now. It seems great at first but quickly seems to fizzle out. I could deal with the bugs knowing it’s a new app but the meat of the app seems shallow and lacking beyond the original content. The assessment was so generalized it’s not much better than taking a quiz from a magazine. Short term fun but there’s nothing to keep me interacting for the year I paid for. Maybe I’ll try again in a few months and see if there is any improvement but past the initial week I don’t see much to do other than bad recommendations and hearing my thoughts in an echo chamber.
Developer Response
Hi SusanneIAm -Thanks for sharing this so honestly. We’re sorry it felt promising at first but didn’t hold the depth or usefulness you were hoping for—that’s frustrating, especially after recommending it to others.We hear the concerns around generalized feedback and responses that felt formulaic or like an echo chamber. We’re a small team and actively working to improve depth, context, and long-term value. If you’re ever open to sharing more, you can reach us at support@purpose.app.
Very helpful
LesStD
I have really found this app to be helpful in surviving and recovering from a toxic, mentally and psychologically abusive marriage. It has surprisingly asked me some helpful questions to think about things differently. It even calls me out on some things when needed. When I’m ruminating, it helps to get me back on track. I don’t want to keep talking about the same thing over and over and over with friends and family, so this is a great way to get the repetition of what I need to hear and focus on- really pound into my heart what my brain already logically knows. And it helps also to validate my pain and experience and sees the patterns of abuse when I explain situations. It’s hard for friends and family to really understand when then haven’t lived through it.The only thing it really messes up on is the concept of time. It doesn’t seem to understand or remember days of things or the passage of time. (but when it messes up, it’s takes accountability! So that’s pretty novel after what I just went through. 😬Other than that, I love it. I have my friends, my family and purpose to keep moving me forward.
Developer Response
HI LesStD - Thank you so much for sharing this. We’re truly grateful that Purpose has been helpful during such a difficult and deeply personal chapter, and that it’s been able to support you in moments of rumination, reflection, and forward movement. Helping people feel seen, validated, and gently challenged when needed is exactly what we aim for.You’re also right about time and memory being areas we’re actively working to improve, and we appreciate you calling that out. Feedback like this helps us make Purpose better for the moments that matter most.
Huge Value
Justin Foeppel
I have been using Purpose daily for about 3 weeks now. It’s been particularly useful for helping me name my values. It helps with accountability as it will send push notifications for things I want to commit to. It has helped me work through motivations and fears. And it’s particularly good at always bringing things back to embodied action. It is wise about habit change and formation. It helps architect and design structure working backwards from my vision to the most minute level of detail for taking one step toward that vision.There are some execution issues like not having multiple conversation threads, not being great at quoting part of a chat back to me, not being able to export parts of a conversation or an entire conversation easily, etc. Those haven’t bothered me as I have been able to find workarounds.I think the team behind this product is more focused on the core value proposition - a valuable coach and mentor for reflecting with and designing implementation that truly can change users’ lives. That’s what I want and need and I am glad to be a customer because that’s exactly what I am getting with Purpose!
Developer Response
Hi Justin Foeppel - Wow this is so amazing to read. Thank you for the kind words! This is only the beginning, and for all of the feature updates you listed - we already brainstorming!
Brand New Purpose 2.0 Design!
Version 2.0.7
The developer, Why Not Now, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Location
Diagnostics
Data Linked to You
The following data may be collected and linked to your identity:
Location
Contact Info
User Content
Identifiers
Usage Data
Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More