- Automatic podcast downloading: Audio content is now automatically downloaded and cached when viewing exhibition content - Offline playback support: Listen to podcasts without an internet connection once they've been downloaded

Improved Beacon interaction

Welcome to the New ArtUP: Listen, Point, Immerse Yourself With its latest update, ArtUP is completely renewed to offer an even richer, more engaging, and smarter experience. Three major innovations are revolutionizing the way you experience art: automatic audio storytelling, the artwork scanner, and the arrival of augmented reality (AR)—expanding both the visual and narrative depth of every piece. ArtUP is and always will be 100% Free. AUTOMATIC AUDIO – The audio starts on its own. You just enjoy the view. No more codes to enter, manual searches, or menus to scroll through. ArtUP automatically recognizes the artwork you’re observing and starts the corresponding audio guide. A hands-free experience—perfect for those who want to explore art naturally and without distractions. ARTWORK SCANNER – Point and discover. Instantly. Use your camera to point at any artwork: the app recognizes it immediately and provides a detailed sheet with descriptions, artistic analysis, and historical facts—enhanced with visual and audio content. Powered by advanced computer vision and machine learning, the system works even in low-light environments, ensuring maximum recognition accuracy. AUGMENTED REALITY – Experience art beyond the visible. Discover the new AR mode that makes your artistic journey even more exciting: • View 3D reconstructions of damaged or lost works; • Explore invisible layers of paintings and frescoes; • Activate animated elements that place the artwork in its historical and cultural context. Augmented reality isn’t just a visual effect—it’s a powerful tool for deeper learning and immersive engagement, designed for all ages. PERSONALIZED TOURS – Every visitor gets their own journey. With ArtUP, you can choose from dozens of curated thematic paths designed for: • Tourists with limited time; • Families with children; • Lovers of contemporary art or the Renaissance; • Visitors with disabilities, thanks to accessible and inclusive content. Each tour offers a coherent, emotional, and inspiring narrative. General improvements: • Redesigned and simplified interface; • Faster, more intuitive navigation; • Updated and expanded content, with new artworks and partner museums; • Enhanced support for integration with ARKit-enabled devices. With this update, ArtUP becomes the most complete platform for exploring cultural heritage via smartphone. It blends art, technology, and storytelling to guide every type of audience through a unique and meaningful journey. Update now. Experience art like never before.

Improved the work recognition system and the speed of activating Podcasts.

Refactored podcast data structure

Activated deep links

Added an animation at the app launch