Badger Maps is the #1 sales mapping and routing tool for reps out in the field.

Badger is a multi-stop route planner that helps you and your team sell more. Get set up in minutes and plan out your sales routes ahead of time. Never miss an opportunity to upsell and cross-sell. As a sales road warrior, you’ll have all your customers and leads in the palm of your hands.

Add Badger to your sales strategy to organize all your leads and customers in the field by key metrics. Create optimized routes with Badger to meet more of the right customers/highest potential customers.

Here’s What Badger Users Are Saying:
"The Badger Map is like a Google Map on steroids that's connected to our CRM."
-Steve Higgins, VP of North American Sales, Kerr Dental

"We cut onboarding time in half for new field sales reps - Going from 12 to 6 months to get them to full productivity in their territory."
-Kellie Glenister, Director of Sales Operations, L'Oreal

Get the Fastest Routes
- Optimize routes with multiple destinations to drive fewer miles
- Connect routes to your favorite navigation apps, like Waze, Google Maps, or Apple Maps
- Quickly select your accounts for the day and create routes with one swipe
- Plan sales routes in advance so you can focus on selling

Always Know Where Your Customers & Prospects Are
- Easily upload your customer list as a spreadsheet/excel file
- Immediately visualize your customers and prospects on an interactive map
- See your customers in different colors based on sales numbers and more
- Tap and hold the map to create an account anywhere on-the-go

Access All Your Customer Details on the Road
- Carry all your customer details in your pocket
- Use Badger on any device: PC/Mac/iOS
- Mobilize your CRM with Badger and update it through your iPhone or iPad

Capture Data From the Field Automatically
- Send data back to your CRM from Badger automatically
- Create check-ins to record your customer meetings and add to your interaction history
- Receive automatic weekly reports of your key sales insights

Find Leads On-the-Go
- Find nearby leads based on location, industry keyword, or company name
- Fill in gaps in your schedule while you’re in the field if there are any last minute changes - never miss an opportunity

Subscribe right in the application to our Business Plan!
- Our Business Plan gives you access to the application through a monthly subscription
- You can find our Terms of Use here:

We're the best alternative to MapPoint and Streets and Trips for sales reps on the road.

See why sales reps love Badger! Boost visits and increase sales productivity. Try out Badger for free now!

What’s New

Version 2.9.3

· Bug fixes and improvements

Ratings and Reviews

4.5 out of 5
471 Ratings

471 Ratings

Nicole Kompotiatis ,


Badger makes my outside sales career a breeze! I am so in love with the ease of use. I use the “lasso” too to pick a handful of accounts in an area and let Badger optimize the best route possible. Every stop I navigate to on the route, I “check-in” and write what I did or talked about. The check-ins are saved and I also send export them to a PDF to send to my boss weekly. I use notes to enter names of people and account info. I also customized my filterable search material by accounts that order the most and color coded the map. Our nationwide company currently doesn’t have a CRM and next week I show my boss the ropes on Badger in hopes he takes it to the President because EVERY salesperson needs this. I use this app at least 10-15 times a day at every stop and to see where I am going next. I save my routes by days of the week and by area. On my way home today, I was done my route early so I opened Badger to see which accounts I could hit on my way home and stopped to prospect one more account. It’s the most productive tool ever! I don’t know how salespeople live without it to be honest. It’s a MUST TRY and so self-explanatory to use. Also, someone from Badger has chatted with me online to help me with a question one night and you just can’t get customer service like that. I highly recommend this and hope our company purchases this for all our 600 reps nationwide. Keep up the good work Badger!!

GorillaQ ,

Necessary for organization in outside sales.

Badger is vital to organization. At this point I don’t see how could do my day to day field sales without it. I really love how I can upload all my leads at once then map out my day based on the area I’ll be working. I always colorize my accounts to see how long it’s been since I was last at a place. One of the best features is the check-in. It really helps to look back and see what transpired at my last visit and also the time of day I stopped by. This way if I didn’t catch a client in the morning I know to go back in the afternoon. I’ve been using Badger for over a year now and the customer service is A+. The folks at Badger are always helpful and reachable by phone or email. They also return calls. If you do outside sales, travel to see clients and haven’t used Badger, definitely give it a try. It will make your days so much easier and I have no doubt that you’ll love it.

Shutterbug2009 ,

Great mapping software

I use to use Microsoft Streets and Trips to plan out my daily sales calls but of course they stopped supporting their software. I work the Atlanta market so having up to date information is critical to efficiently plan my days.

That put me on the search for a good replacement. After trying other mapping software, I fortunately found Badger. It’s a great app that allows me to create multiple routes for each day of the week. I copy and paste addresses of existing customers then add in prospects to cold call. Badger then allows me to set my beginning and ending address (home), how long I will spend at each call and to optimize my route to maximize my time while saving gas. I plan my day on my desktop and save my route, which instantly syncs with my iPhone app. I then navigate to each stop from my phone. Just an excellent app to plan your trips!

A couple of negatives, which are minor. Streets and Trips allowed me to import Excel files with prospect lists, which I could easily choose for routing. Badger doesn’t allow this. The second negative is the amount of accounts you can sync with Salesforce before you have to pay more. I just have too many customers to justify the extra cost. The Salesforce integration is great and works very well.

I would highly recommend this route planning software to any sales professionals looking to efficiently plan their calls.

App Privacy

The developer, Badger Maps, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Contact Info
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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